Tatjana Ostojić is a Serbian fashion designer[1] who gained recognition for her eponymous label in Belgrade, Serbia, where she presented her collections four years in a row at Belgrade Fashion Week.[2] She won the multiple "Best Designer" [3] award at BFW and subsequently appeared in numerous media portals, including Elle,[4] Kaltblut,[5][6] Wannabe Magazine,[7][8] Buro247,[9] Vice,[10] and national TV broadcasters such as Studio B, RTS, and many others.
After her career in Belgrade, she moved to Milan, Italy, where she received her Master's Degree in Fashion Accessory from Politecnico di Milano in 2019 and worked for prestigious brands such as Versace.[11]
In 2022, Ostojić was commissioned as the first Serbian designer[12] to create a special, limited-edition fashion collection[13] for Mastercard's "Superhero" brand in collaboration with Serbia's National Association of Parents of Children With Cancer (NURDOR). The proceeds from the sales of the collection were designated to children in Serbia fighting cancer. The collection received several awards, including "Best Cross Media Integration" and "Best Innovation" at The Interactive Advertising Bureau Awards, as well as the "IAB MIXX Grand Prix" award.
Ostojić is also the founder of the first online archive of Belgrade's modernist architecture, called Belgrade Socialist Modernism.[14] The archive has attracted over 50,000 organic followers on Instagram and garnered attention from media outlets such as Vice,[15] BBC,[16] Wannabe Magazine,[17] and Emerging Europe.[18]
Ostojić is also known for her work in inclusive fashion. In 2021, she collaborated with the Serbian prosthetics fashion start-up Pirate Art[19] Belgrade, designing a collection of futuristic-looking leg-prosthetic covers for people with disabilities as a form of fashion accessory.[20]
References
edit- ^ "Intervju: Tatjana Ostojić, modna dizajnerka". WANNABE MAGAZINE. March 3, 2016.
- ^ Kostica, Dragana (July 23, 2015). "Tatjana Ostojić: Emerging Serbian Fashion Designer • STILL IN BELGRADE". STILL IN BELGRADE.
- ^ "Veče nagrađenih autora na Beogradskoj nedelji mode! (FOTO)". 4 November 2016.
- ^ "KAKO IZGLEDA KADA MISTERIJA, ZLOČIN I STRAST INSPIRIŠU MODNU KOLEKCIJU?Dizajnerka Tatjana Ostojić otkriva nam sve o tome". Elle Serbia.
- ^ Schlutt, Marcel (January 25, 2022). "Murder in Sorrento by Tatjana Ostojic". KALTBLUT Magazine.
- ^ Schlutt, Marcel (December 29, 2020). "Super Charlie Collection by Tatjana Ostojic". KALTBLUT Magazine.
- ^ "Dizajnerski profil: Tatjana Ostojić". WANNABE MAGAZINE. March 12, 2017.
- ^ "Tatjana Ostojić: "Super Charlie može biti bilo ko. A donosi nam puno boja, oblika i odlučan stav."". WANNABE MAGAZINE. March 13, 2020.
- ^ "Super-heroina iz blokova: nova kolekcija Tatjane Ostojić". BURO. February 10, 2020.
- ^ Parađanin, Iva (January 13, 2017). "Mlade modne dizajnerke iz Srbije inspirisane budućnošću otkrivaju nam svoja očekivanja".
- ^ "Modna dizajnerka Tatjana Ostojić za NOIZZ: O radu u Versaceu, retro futurizmu i školskim uniformama". Noizz.rs. February 11, 2020.
- ^ "Razgovarali smo sa Tatjanom Ostojić, kreatorkom prve dizajnerske Superhero kolekcije | Injournal - Lifestyle magazin". June 3, 2022.
- ^ "KAKO DA SVAKO POSTANE SUPERHEROJ: Svratite na ovaj sajt i napravite veliku promenu! || Story.rs". Story. May 12, 2022.
- ^ "About – Belgrade Socialist Modernism".
- ^ Janjić, Magda (November 3, 2021). "Upoznajte brutalizam Beograda sa Tatjanom Ostojić".
- ^ "Mladi u Srbiji i nasleđe socijalističkog modernizma". BBC News na srpskom. December 9, 2021.
- ^ "Beograd, brutalizam i istorija ispisana betonom – saznajte više o jedinoj online arhivi socmodernističke arhitekture našeg grada". 22 October 2021.
- ^ Đorđević, Nikola. "Tatjana Ostojić". Emerging Europe.
- ^ "Na mladima bolji svet ostaje – Glas za jednakost | Osobe sa invaliditetom | OSI | Vesti | Novosti". www.osi-press.com.
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