Talk:LiveRamp

Reads as Advert?

This page sounds a lot like an advertisement, especially the intro. I think it'd be worth citing this NYT article (http://www.nytimes.com/2009/07/31/business/media/31privacy.html?em) and talking about the huge amount of information the company keeps about people. Does anyone else think so? sten for the win (talk) 14:24, 31 July 2009 (UTC)

• I think it looks ok. The only part I could see reading slightly like an advert is the very first paragraph on the lead-in. Looks O.K. to me though. Wedgiey1 (talk) 21:00, 19 August 2009 (UTC)
• Also, that looks like a great article to use. Wedgiey1 (talk) 21:09, 19 August 2009 (UTC)

• I'll have to agree with 'Sten for the win,' here. The introduction reads like an advertisement. The "Security Breaches" section is POV -- needs significant revision. MarkWayne (talk) 21:37, 29 August 2009 (UTC)
• You're right, I noticed that immediately. The phrasing "global interactive marketing services" is corporate-speak taken straight from their website. It needs to be substantially reworded, and the history needs to be checked very carefully to see just who actually created this article — TheBilly^(Talk) 09:07, 5 September 2009 (UTC)

wrong link to claritas

Claritas (in sentence: "In early 2004, Acxiom acquired part of Claritas, a major European data provider.") links to http://en.wiki.x.io/wiki/Claritas which redirects to article about Times New Roman typeface. That's a wrong link. I couldn't find the right reference to Claritas company. Claritas.com redirects to Nielsen company. Seems that there is a complex relationship in between all of these enterprises. Sorry for not having enough time to explore that meticulously and just reporting the wrong link. — Preceding unsigned comment added by Marcellmars (talk • contribs) 16:58, 26 January 2013 (UTC)

External links modified

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External links modified

Hello fellow Wikipedians,

I have just modified 7 external links on Acxiom. Please take a moment to review my edit. If you have any questions, or need the bot to ignore the links, or the page altogether, please visit this simple FaQ for additional information. I made the following changes:

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• Added archive https://web.archive.org/web/20110927143846/http://www.acxiom.com/default.aspx?ID=28s95 to http://www.acxiom.com/default.aspx?ID=28s95
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• Added archive https://web.archive.org/web/20110404030602/http://www.acxiom.com:80/news/press_releases/2011/Pages/ACXIOMCorporationAnnouncesManagementChangeAndEarningsOutlook.aspx to http://www.acxiom.com/news/press_releases/2011/Pages/ACXIOMCorporationAnnouncesManagementChangeAndEarningsOutlook.aspx
• Added archive https://web.archive.org/web/20140808045509/http://blog.liveramp.com/2014/05/14/acxiom-signs-agreement-to-acquire-liveramp/ to http://blog.liveramp.com/2014/05/14/acxiom-signs-agreement-to-acquire-liveramp/
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Ad

It still reads like an ad, almost eight years later. And Acxiom has a new scam. Money magazine runs an article about data harvesting and marketing, recommending "visit AboutTheData.com to see what is being shared about you." When you set up an account, necessitating your giving them MORE personal information, "to verify your identity", if you opt to view the data, you will be asked to pay a processing fee. They didn't pay me for my information when they gathered it without my permission, why should I have to pay to see what they have been profitting on for decades?

Yes, I believe some wikification is in order. rags (talk) 11:45, 12 May 2017 (UTC)

Also

"Acxiom collects, analyzes, and pases customer and business information for clients, helping them to targ.et advertising campaigns, score leads, and more."

From the lede. What is "pases"? typo, or corporate jargon?

I'm eliminating "and more". Ad-ese. I can't remember the wiki-term, oh, yeah, Weasel words! rags (talk) 12:01, 12 May 2017 (UTC)

The founder is Charles D. Morgan, not Charles D. Ward

Well, there are a lot of things wrong with this page, but this one is a pretty major factual error. I don't have time to fix it at this moment, but want to assert that the person associated with Acxiom's founding is a guy named Charles D. Morgan, not Charles D. Ward. I can't find any references to Charles D. Ward in the context of Acxiom other than the cited NY Times article. (Not sure how NY Times messed that up, ha. But since it's cited, going to wait to fix it until I have time to dig up strong citations. (Not hard, since Morgan is very, very well known in the industry.)Jtrnp (talk) 19:35, 30 October 2023 (UTC)