TED 2023, also known as Thus Spoke Zarathustra, The Peter Weyland Files: TED Conference, 2023 and Peter Weyland's 2023 TED Talk, is a short film based on the science fiction action media franchise Alien. Released in parts from February 28 and June 11 to October 9, 2012, as promotion for the franchise's fifth film, Prometheus, the film was directed by Luke Scott and written by Ridley Scott and Damon Lindelof, through RSA Films and 20th Century Fox.[1][2] Starring Guy Pearce as Peter Weyland, the film follows the CEO as he delivers a speech about his vision for the future at the 2023 TED Conference. It streamed on YouTube on October 7, 2012.
| TED 2023 | |
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| Directed by | Luke Scott |
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| Starring | Guy Pearce |
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| Country | United States |
The first short film in the Alien franchise, it received a generally positive critical reception on its initial release, and further positive appraisal in 2023 for perceived comparisons between Pearce's portrayal of Weyland and the controversies of Elon Musk.[3][4]
Plot
editIn 2023, almost a century before the events of Alien (1979), and almost seventy years before the events of Prometheus (2012), famous entrepreneur/inventor and the founder of the latest form of the Weyland Corporation, Sir Peter Weyland, gives an influential talk at the annual 2023 TED conference in Wembley Stadium after having a glass of whiskey. After quoting Lawrence of Arabia, Weyland lists humankind's major technological breakthroughs before a captivated audience, he lays out the company's ambitious plans for the future, stressing the tale of Prometheus and apotheosis of man in his talk.[5]
Production
editAs a part of the viral marketing for the 2012 science fiction film Prometheus, several short films revolving around the film's characters in the years preceding the events of the film were released, the first of which, TED 2023, would star Guy Pearce as Peter Weyland, following him delivering a speech about his vision for the future at a futuristic vision of a TED conference, an annual technology and design event held in Long Beach, California, in 2023. The segment was conceived and designed by Ridley Scott and Damon Lindelof, and directed by Scott's son, Luke. The production was made in collaboration with, and made available through TED because Lindelof wanted to introduce new audiences to the conference itself, having felt "it would be really cool to have one of the characters from the movie give a TED Talk". Lindelof said that the scene takes place in a futuristic stadium because "a guy like Peter Weyland—whose ego is just massive, and the ideas that he's advancing are nothing short of hubris—that he'd basically say to TED, 'If you want me to give a talk, I'm giving it in Wembley Stadium.'"[6]
TED community director Tom Rielly helped the film's producers gain approval for the use of the TED brand, which had not previously been used for promotional purposes. Rielly was involved in designing the 2023 conference, and said that the association generated millions of unique visits to the TED website.[7] The video's release was accompanied by a fictional TED blog about the 2023 conference and a tie-in website for the fictional Weyland Corporation.[3][8]
Release
editTED 2023 was first released on February 28, 2012 as Peter Weyland's 2023 TED Talk (titled onscreen as TED 2023), running three minutes long.[9] A three-minute preceding opening, Thus Spoke Zarathustra, was made available via a hidden Easter egg link to the website "Whatis101112.com" during the closing credits of Prometheus, released on June 11, 2012.[10] while an extended seven-minute version of the film (melding both segments together), The Peter Weyland Files: TED Conference, 2023 (again titled onscreen as TED 2023), was released with the Blu-ray disc and DVD release of Prometheus on October 9, 2012.[11][12]
Online game
editOn March 6, 2012, the Weyland website was updated to allow visitors to "invest" in TED 2023 as part of an online game, which would reveal new media in promotion of Prometheus.[13]
Reception
editMatt Goldberg of Collider complimented TED 2023 as "a clever and captivating piece of viral marketing [which] makes me want a spin-off featuring just [Peter] Weyland", while lauding Guy Pearce's "hypnotic [performance] as the ambitious, eloquent, and somewhat terrifying CEO",[3] while Jordan Raup of The Film Stage praised the film as "a breath of fresh air" compared to "so many [other] viral campaigns seemingly going through the motions".[14]
In a 2023 retrospective, Toussaint Egan of Polygon called TED 2023 as "weird premonition in itself", noting it as "just one example of how the inexorable march of time has eclipsed the wildest prognostications of speculative fiction [with] the most interesting thing about the video [being] not its thematic or narrative relationship to Prometheus, but how it stands as an inadvertent time capsule of a moment in our collective culture when tech CEOs were, as a whole, held in a much higher regard", in particular in comparison to Elon Musk, "Silicon Valley's wealthiest pariah", who is noted like Pearce's portrayal of Peter Weyland as "a man who wants to do whatever he wants, and [to] be adored for being the guy who can do whatever he wants", before concluding to call the film "a fascinating touchstone of sci-fi popular culture and Hollywood ephemera [that is] more than worth revisiting, if not to put into stark relief the ways in which our collective culture's depiction of tech CEOs has or has not evolved, then just to see Guy Pearce hamming it up as Weyland in all his vainglorious glory".[4]
References
edit- ^ "Directors / Luke Scott". RSA Films. 2023. Retrieved September 19, 2023.
- ^ "Writing a TED Talk from the future: Q&A with Damon Lindelof". TED.com. February 28, 2012. Retrieved September 19, 2023.
- ^ a b c Goldberg, Matt (February 28, 2012). "Watch Prometheus' Peter Weyland (Guy Pearce) Give a TED Talk from 2023". Collider.com. Archived from the original on June 16, 2012. Retrieved February 28, 2012.
- ^ a b Egan, Toussaint (March 5, 2023). "Prometheus' fake TED Talk could not predict how we feel about tech billionaires". Polygon. Retrieved March 5, 2023.
- ^ Fischer, Russ (February 28, 2012). "Watch Guy Pearce Give A TED Talk As His 'Prometheus' Character". Slashfilm. Retrieved February 28, 2012.
- ^ Lillie, Ben (February 28, 2012). "Writing a TEDTalk from the future: Q&A with Damon Lindelof". TED. Sapling Foundation. Archived from the original on June 14, 2012. Retrieved February 28, 2012.
- ^ Sancton, Julian (March 22, 2012). "TED Goes to the Movies With 'Prometheus' Promotion". Bloomberg Businessweek. Bloomberg L.P. Archived from the original on March 24, 2012. Retrieved March 22, 2012.
- ^ Shea, Chris (March 1, 2012). "A TED Talk, Circa 2023". The Wall Street Journal – Ideas Market Blog. Archived from the original on March 3, 2012. Retrieved March 2, 2012.
- ^ "Peter Weyland's 2023 TED Talk". 20th Century Fox. March 16, 2012. Archived from the original on 2021-12-19. Retrieved March 15, 2019 – via YouTube.
- ^ Rich, Katey (June 11, 2012). "New Prometheus Viral Site Ties Peter Weyland To Nietzsche". Cinema Blend. Retrieved June 11, 2012.
- ^ "Prometheus Blu-ray". Blu-ray.com. 2012. Archived from the original on June 5, 2012. Retrieved June 9, 2012.
- ^ Chitwood, Adam (September 28, 2012). "Prometheus Blu-ray Trailer Promises Questions Will Be Answered; Ridley Scott Says Social Network Convinced Him to Shoot on RED". Collider.com. Archived from the original on September 29, 2012. Retrieved September 28, 2012.
- ^ Eisenberg, Eric (March 6, 2012). "Prometheus Viral Reveals Stunning New Image". Cinema Blend. Archived from the original on June 15, 2012. Retrieved March 7, 2012.
- ^ Raup, Jordan (February 28, 2012). "Watch: Ridley Scott's 'Prometheus' Campaign Kicks Off With Guy Pearce at TED 2023". The Film Stage. Retrieved February 28, 2012.