Sherman Phoenix is a shopping mall in the northwest side of Milwaukee, Wisconsin.

It opened in 2018 after civil unrest in the city caused local leaders to collaborate and find a way to create a more "inclusive economy."[1][2] The building was built out of a BMO Harris Bank building that had been burned during the city's unrest.[3] The building features a mural by Detroit artist Sydney James, partially funded by Gener8tor, the startup accelerator.[4]

Black entrepreneurs across the country have been inspired by the mall.[1] It struggled through its first years due to closures from the Covid-19 pandemic, but was able to survive through takeout orders and additional fundraising.[1]

The mall is located at 3536 W. Fond du Lac Ave.

References

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  1. ^ a b c Koyama, Isabel (June 15, 2021). "Sherman Phoenix celebrates reopening with Gov. Evers in attendance". Milwaukee Journal Sentinel.
  2. ^ Hauer, Sarah (June 19, 2020). "A hub for Black entrepreneurs in Milwaukee focuses on sustainable change". Milwaukee Journal Sentinel.
  3. ^ Moses, Hope (June 14, 2021). "Sherman Phoenix Is Reopening". Urban Milwaukee.
  4. ^ Ryan, Sean (June 26, 2019). "Sherman Phoenix mural being painted under partnership with gener8tor". Milwaukee Business Journal.
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43°4′34.5″N 87°57′29.5″W / 43.076250°N 87.958194°W / 43.076250; -87.958194