Shaw Mobile was a mobile virtual network operator (MVNO) owned by Shaw Communications, providing services in the Canadian provinces of Alberta and British Columbia.
 | |
| Company type | Division |
|---|---|
| Industry | Mobile network operator |
| Founded | July 30, 2020 |
| Defunct | April 3, 2023 |
| Fate | Acquired by Rogers Wireless |
| Headquarters | Calgary, Alberta |
| Services | Mobile telephony, SMS, MMS, mobile broadband (LTE and HSPA+) |
| Parent | Shaw Communications |
| Website | www |
Announced on July 30, 2020, it operated on the Freedom Mobile network, which had been acquired by Shaw in 2016.[1] It was sold exclusively as a bundled add-on for Shaw's home internet services, offering up to six lines with unlimited talk and texting for free, and 25 gigabytes of mobile data for $45 per-month.[2][3] The service was positioned primarily as a competitor to Telus;[2][3] by contrast, Freedom is marketed as a competitor to the major carriers' flanker brands (such as Fido, Koodo, and Virgin).[1]
In 2023, Rogers Communications acquired Shaw; although Freedom Mobile was sold to Quebecor as part of the merger, the divestiture excluded the 450,000 Shaw Mobile customers. On April 4, 2023, Shaw Mobile was discontinued for new subscribers; existing customers are being transitioned to comparable Rogers Wireless plans, and will be afforded a five-year price guarantee.[4]
References
edit- ^ a b Lewis, Michael (17 December 2015). "Shaw to keep Wind Mobile a discount mobile carrier". Toronto Star. Toronto, Ontario. Retrieved 18 December 2015.
- ^ a b "Shaw launches mobile service for existing internet customers in Alberta and B.C." CBC News. 2020-07-30. Retrieved 2023-07-26.
- ^ a b "Shaw launches new mobile service for Alberta, B.C." The Globe and Mail. 2020-07-30. Retrieved 2023-07-26.
- ^ "What the Rogers takeover of Shaw means for consumers". The Globe and Mail. 2023-03-31. Retrieved 2023-07-26.