Saffron Magicworks is a film and television production company founded by Nikhil Dwivedi.[1] As of 2024, the company has produced four films, including two that are yet-to be released, and one television series.
 | |
| Industry | Entertainment |
|---|---|
| Founded | 2017 |
| Founder | Nikhil Dwivedi |
| Headquarters | Mumbai, Maharashtra, India |
| Products | Films and series |
| Services | Film and television production |
The company's first production was the comedy film Veere Di Wedding (2018), which ranks among the highest-grossing female-led Hindi films. They have since produced the action sequel film Dabangg 3 (2019), the mythological television series Shrimad Bhagwat Mahapuran (2019–2020), and the Netflix thriller film CTRL (2024).
History
editSaffron's first production was the comedy film Veere Di Wedding (2018), which Dwivedi co-produced with Ekta Kapoor’s Balaji Motion Pictures and Rhea Kapoor’s Anil Kapoor Films.[2] The film starred a female ensemble cast of Kareena Kapoor Khan, Sonam Kapoor Ahuja, Swara Bhaskar, and Shikha Talsania, and tells the story of the romantic trials and tribulations of four friends. Released in 2018, it set several opening records for a female-led Hindi film, and eventually earned ₹138 crore worldwide to rank among the biggest female-led earners of Hindi cinema.[3][4][5] It also earned both controversy and praise for its realistic portrayal of female sexuality, a rarity in mainstream Indian cinema.[6][7]
The following year, the company collaborated with Salman Khan Films and Arbaaz Khan Production to produce Dabangg 3 (2019), which marked the third instalment of the Dabangg cop franchise.[8][9] Led by Salman Khan and Sonakshi Sinha and directed by Prabhudeva, the film continues the story of Chulbul Pandey as he has to confront an enemy from the past. It earned ₹230 crore worldwide.[10] Also that year, Saffron ventured into television by producing the mythological television limited series Shrimad Bhagwat Mahapuran. Starring Shiny Doshi and Rajneesh Duggal, the show is based on tales written in the Hindu scriptures of Srimad Bhagavatam. It aired weekly on Colors TV in 2019 and 2020.[11][12]
In March 2021, Dwivedi sued Kamaal R. Khan for a series of tweets made against him and the company.[13] The Bombay High Court granted an injunction to Dwivedi, preventing Khan from posting anything against him or his company.[14]
The company next released CTRL on Netflix in 2024. It is a screenlife thriller directed by Vikramaditya Motwane and starring Ananya Panday and Vihaan Samat.[15]
Saffron has several projects in development. They will also produce an as-yet untitled thriller directed by Anurag Kashyap and starring Bobby Deol, Sanya Malhotra, Saba Azad and Joju George.[16] In addition, a Naagin film trilogy starring Shraddha Kapoor is in development.[17]
Filmography
editFilm
edit| † | Denotes films that have not yet been released |
| Title | Year | Director | Co-producer | Cast |
|---|---|---|---|---|
| Veere Di Wedding | 2018 | Shashanka Ghosh | Balaji Motion Pictures, Anil Kapoor Films | Kareena Kapoor Khan, Sonam Kapoor Ahuja, Swara Bhaskar, Shikha Talsania |
| Dabangg 3 | 2019 | Prabhu Deva | Salman Khan Films, Arbaaz Khan Production | Salman Khan, Sonakshi Sinha, Sudeep, Saiee Manjrekar |
| CTRL | 2024 | Vikramaditya Motwane | Andolan Films | Ananya Panday, Vihaan Samat |
| Untitled project † | TBA | Anurag Kashyap | — | Bobby Deol, Sanya Malhotra, Saba Azad, Joju George |
Television
edit| Title | Year | Network | Cast |
|---|---|---|---|
| Shrimad Bhagwat Mahapuran | 2019-2020 | Colors TV | Shiny Doshi, Rajneesh Duggal |
References
edit- ^ "Nikhil Dwivedi". Variety. Retrieved 18 July 2024.
- ^ "Nikhil Dwivedi debuts as a producer for Rhea Kapoor and Ekta Kapoor". Bollywood Hungama. 27 October 2017. Retrieved 18 July 2024.
- ^ "Female Centric Movies (India Box Office Lifetime)". Bollywood Hungama. Retrieved 18 July 2024.
- ^ "Veere Di Wedding". Box Office India. Retrieved 18 July 2024.
- ^ "Veere Di Wedding off to a good start at the box office highlights: Day 1 collection, reactions and more". The Indian Express. 2 June 2018. Retrieved 18 July 2024.
- ^ Upadhyay, Karishma (19 June 2018). "How Veere Di Wedding and Lust Stories spearhead the sexual revolution of Bollywood's women". Firstpost. Retrieved 23 June 2018.
- ^ Thakur, Anjali (26 June 2018). "Lust Stories, Veere Di Wedding, and more lift the veil on female sexuality". Hindustan Times. Retrieved 27 June 2018.
- ^ "Salman Khan: I have worked on Dabangg 3 script. I want all the critics to criticise it". India Today. 24 March 2022. Retrieved 18 July 2024.
- ^ "Salman Khan to promote Dabangg 3 as Chulbul Pandey". The Statesman. 1 October 2019. Retrieved 18 July 2024.
- ^ "Bollywood Top Grossers Worldwide". Bollywood Hungama. Retrieved 15 February 2020.
- ^ "Nikhil Dwivedi to produce 'Shrimad Bhagwad Mahapuran' on TV". Business Standard. 30 May 2019. Retrieved 18 July 2024.
- ^ "Colors premiere Shrimad Bhagwat Mahapuran - A saga blending mythology and philosophy". Afaqs!. 4 June 2019. Retrieved 18 July 2024.
- ^ "'Dabangg 3' Producer Nikhil Dwivedi Takes KRK to Court". The Quint. 10 March 2021. Retrieved 18 July 2024.
- ^ "Bombay HC restrains Kamaal R Khan from publishing 'defamatory' reviews about producer Nikhil Dwivedi". Firstpost. 11 March 2021. Retrieved 18 July 2024.
- ^ Khan, Lubna (1 February 2023). "Ananya Panday to headline Vikramaditya Motwane's cyber-thriller produced by Nikhil Dwivedi". Pinkvilla. Retrieved 18 July 2024.
- ^ "Bobby Deol, Joju George in Anurag Kashyap's upcoming thriller: reports". The Hindu. 21 May 2024. Retrieved 18 July 2024.
- ^ "Shraddha Kapoor starrer Nagin not delayed, confirms producer Nikhil Dwivedi". Bollywood Hungama. 14 October 2022. Retrieved 18 July 2024.