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Relationship-based pricing (RBP) is a pricing and billing framework in the banking industry where pricing is determined based on a customer's overall purchases and circumstances, rather than being delivered on a product-by-product basis. With RBP, banks use customer-based parameters, such as the level of overall business the customer does with a bank or the types of services purchased, to determine pricing.
Financial services industry analysts like Celent and TowerGroup endorse relationship-based pricing to improve profitability.[1]
RBP billing products include ORMB from Oracle Corporation, miRevenue from Zafin and Product & Pricing Catalog from Amdocs.[2]
Implementation
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In 2013, California-based Bank of the West began an RBP project using Zafin Labs software[3]
See also
editReferences
edit- ^ "TOWERGROUP: WHOLESALE BANKERS SHOULD EXPLORE "RELATIONSHIP-BASED PRICING" TO IMPROVE PROFITABILITY". TowerGroup. 2011-07-17. Archived from the original on 2011-07-17. Retrieved 2023-02-25.
- ^ "Amdocs Product & Pricing Catalog for Banks". Amdocs. Retrieved 2023-04-17.
- ^ "Bank of the West's CIO Is on a Quest for Real-Time Analytics". American Banker. 2013-09-30. Retrieved 2015-06-24.
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