Rastah is a Pakistani streetwear label established in 2018 by cousins Zain, Ismail, and Adnan Ahmad. The brand combines elements of Western attire with traditional Eastern culture and art.
| Company type | Private |
|---|---|
| Industry | Fashion |
| Founded | 2018 in Pakistan |
| Founders |
|
| Headquarters | , Pakistan |
| Products | Clothing |
| Website | pk |
History and background
editRastah was founded in 2018 in Lahore, Pakistan. The founders originally planned to sell Pakistani hand-woven fabrics under the Rastah brand, but instead turned to creating clothing that incorporated Pakistani culture into streetwear. They have used traditional Pakistani techniques for the creation of some of their clothes, including using Pakistani hand looms and wood block printing. The brand's creative director, Zain, has described the city of Lahore as inspiring the designs found in their clothing. [1][2]
In 2022, Zain Ahmad was featured on Forbes' 30 under 30 Asia list for his co-founding of Rastah.[3][4] In 2023, Rastah became the first Pakistani brand to be featured at London Fashion Week.[5][6]
The brand has been worn by Bollywood actor Anil Kapoor,[7][8] Riz Ahmed, rapper French Montana, Bollywood filmmaker Karan Johar,[6][7] and Justin Bieber.[9][10]
References
edit- ^ "How This Label Champions Pakistani Culture Through Streetwear". Vogue. May 11, 2021.
- ^ Rehman, Sonya. "This Pakistani Streetwear Brand Is One To Look Out For". Forbes.
- ^ Staff, Images (May 28, 2022). "Making it to Forbes' 30 under 30 Asia list is a dream come true for Rastah co-founder Zain Ahmad". Images.
- ^ "Forbes 30 Under 30 2022: The Arts (Art&Style, Food&Drink)". Forbes. Retrieved 30 November 2023.
- ^ Rehman, Maliha (February 9, 2023). "Rastah will be the first Pakistani brand to showcase at London Fashion Week". Images.
- ^ a b "Rastah: the first Pakistani brand at London Fashion Week". The Express Tribune. February 10, 2023.
- ^ a b Staff, Images (June 27, 2022). "Anil Kapoor dons a jacket by Pakistani brand Rastah in his new film Jugjugg Jeeyo". Images.
- ^ "Anil Kapoor dons jacket by Pakistani brand". The Express Tribune. June 28, 2022.
- ^ "Pakistan Fashion Brand Rastah Shows Justin Bieber The Way To Dress". The Friday Times. September 19, 2023.
- ^ "Season of pink: Justin Bieber spotted in Pakistani brand Rastah". The Express Tribune. September 17, 2023.