Rainha is a Brazilian sports equipment brand, currently owned by BR Sports, a holding based in São Paulo.[1][2]
 | |
| Industry | |
|---|---|
| Founded | 1934 |
| Headquarters | São Paulo, Brazil |
| Products | |
| Parent |
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| Website | www |
Products under the 'Rainha' brand include sneakers and clothing. 'Rainha' in Portuguese means 'queen'.
History
editIt began in 1934 when the Saad & Cia company, using a new process in the Brazilian manufacturing market with sterilization technology, launched sports shoes on the market. In the following decades the brand, widely recognized by a "torch" in its logo. In 1978, Alpargatas S.A. purchases the brand.[3]
In the early 1980s the brand gained scale and distribution with its iconic Mont Car, Iate, Bullit and VL2500 models. Rainha left to be just an elite item, becoming a high-volume brand, choosing sports as its platform. It was the first sports brand to sign a sponsorship contract with professional club Super League team Pirelli Santo André.[4] In 1983, Rainha became sponsor of The Great Volleyball Challenge, a friendly match between Brazil vs. USSR held in Maracanã Stadium.[5]
In 2015 the brand was acquired by "BR Sports", a holding company part of the Sforza Group, whose president was entrepreneur Carlos Wizard Martins.[6][1]
Past sponsorships
editRainha was the official kit provider of several professional sports teams. The list includes:
Football
editNational Teams
edit
Paraguay (1984–86)
Clubs teams
edit
Londrina- Atlético Mineiro (1981–82)
- Náutico
- Taubaté
- S. E. Matsubara
Volleyball
editNational Teams
editClubs teams
edit- Minas
- Pirelli Santo André
References
edit- ^ a b BRS Comercio e Industria de Material Esportivo SA profile on Bloomberg
- ^ André Jankavski. "A volta da Rainha ao setor de acessórios esportivos (in Portuguese)". Exame.
- ^ Tatiana Vaz. "A trajetória centenária da Alpargatas, que ganhou novo capítulo (in Portuguese)". Exame.
- ^ "Lista de Clubes Campeões Brasileiros de Voleibol" [List of Brazilian Volleyball Champions] (in Portuguese). Retrieved 2021-09-30.
- ^ Fédération Internationale de Volleyball. "Chronological Highlights". Retrieved 2021-09-30.
- ^ "Após levar Rainha e Topper, BR Sports deve seguir as compras". Veja. Robson Bonin. 2016-01-24. Archived from the original on 28 December 2019. Retrieved 30 September 2021.
External links
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