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Princess Auto is a Canadian retail chain specializing in farm, industrial, garage, hydraulics and surplus items.[1]
 | |
 Princess Auto store in Markham, Ontario | |
| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | 1933 |
| Founder | Harvey Tallman |
| Headquarters | Winnipeg, Manitoba, Canada |
Number of locations | 55 |
Key people | Bob Tallman (former CEO) Ken Larson (CEO) |
| Products | Air & Power, HVAC, Automotive Repair & Shop, Tools & Safety, Metal Fab, Seasonal, Outdoor, Truck & Trailer, Driveline, Parts, Surplus |
| Owner | Matt and Marc Tallman |
Number of employees | 3,000+ (2021) |
| Website | princessauto |
Headquartered in Winnipeg, Manitoba, Princess Auto owns and operates 55 stores in ten provinces as of January 2024, along with three distribution centres (Winnipeg; Calgary, Alberta; and Milton, Ontario).[2] Various items are sold under its "Powerfist" and "Pro.Point" brands.[citation needed]
History
editOriginally called Princess Auto Wrecking, the company was founded in Winnipeg, Manitoba, in 1933. The business was struggling and the founding owner, a former merchant marine, sold the company in 1942 to Harvey Tallman. Tallman expanded the auto wrecking business into war surplus, and later, tools and equipment.[3]
The company went through a few name changes in its lifetime, beginning with its founding as Princess Auto Wrecking, changing to Princess Auto and Machinery, and finally, to Princess Auto Ltd.
In the mid-1940s, Tallman expanded into war surplus, buying salvaged items that returned from WWII and selling them. Since much of the customer base at that time were men returning from the war, the war surplus performed well and became a part of the business in addition to auto parts. Princess Auto converted surplus parts into farm and industrial equipment, repurposing engines and other items from military vehicles and machinery.[3]
In 1951, the company started printing catalogs with order sheets that customers could mail in and then receive their purchases by rail. By the mid-1950s, 70 percent of the business was mail order.[3] In 1977, Princess Auto became a retailer, opening its first store in Edmonton, Alberta.[4] Still offering a national call centre and mail order service, the company began also selling items online in 1998.[5]
In 2015, a manufacturing division in Winnipeg was closed.[clarification needed][6] Princess Auto also offers online sales, a national call centre, and mail order service.[citation needed]
On January 23, 2024, Princess Auto became the naming sponsor of the stadium formerly known as IG Field in Winnipeg. The venue, which serves as the home of the Canadian Football League's Winnipeg Blue Bombers, will be renamed Princess Auto Stadium in April 2024.[7]
Stores
editAs of October 2024, the company owns and operates 56 stores and three distribution centres (Winnipeg, Manitoba; Calgary, Alberta; and Milton, Ontario).[2], with the most recent location opening in Joliette, QC in October of 2024. Since the opening of its first Quebec store in Saint-Jérôme in September 2019, it has had stores in every province.[8]
In Quebec, the tagline on the storefronts is Des idées. Des outils. ("Ideas. Tools."). The French language has been added to the website and the complete catalog has also been translated and printed in French.[citation needed]
References
edit- ^ Princess Auto
- ^ a b "Store Locator". Princess Auto. Retrieved 6 August 2024.
- ^ a b c Redekop, Bill (November 9, 2023). "From auto wrecker to Canadian retail chain". The Western Producer. Retrieved August 1, 2024.
- ^ Princess Auto - Our Story
- ^ Melton, James (2020-09-09). "What Princess Auto learned when COVID-19 hit Canada". Digital Commerce 360. Retrieved 2024-10-21.
- ^ Princess Auto careers
- ^ "Winnipeg Blue Bombers home venue to be renamed Princess Auto Stadium in April". TSN. The Canadian Press. 2024-01-23. Retrieved 2024-01-24.
- ^ "Locations". Princess Auto. Retrieved 9 July 2021.