Popov is a brand of vodka formerly produced by Diageo plc's North American subsidiary.[1] It commands a significant marketshare among vodkas in the United States[2] and competes in the low price market.[3] In November 2018, Diageo sold Popov vodka and various other brands to the Sazerac Company for $550 million.[4]
References
edit- ^ "2004 State of the industry". Archived from the original on November 10, 2007. Retrieved May 25, 2007.
- ^ "Vodka: domestic trends and campaigns". Archived from the original on December 25, 2007. Retrieved May 25, 2007.
- ^ "How to Assess Your Company's Strengths and Weaknesses". Archived from the original on October 22, 2006. Retrieved May 25, 2007.
- ^ "Diageo sells portfolio of brands to Sazerac". November 12, 2018. Retrieved February 14, 2019.
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