Pirtek is a global brand specialising in Hydraulic & Industrial hose. It was founded in Australia in 1980 by Peter Duncan, expanding into the United Kingdom in 1988 and the United States in 1996. It operates its business using a franchise model.
 | |
| Founded | 1980 |
|---|---|
| Founder | Peter Duncan |
| Headquarters | |
Key people | Stephen Dutton (CEO) |
| Products | Hydraulic Hose |
| Owner | Duncan family |
| Website | www |
History
editPirtek was founded in Australia in 1980 by Peter Duncan and Wally Davey. The name is a derivation of Pirelli Technology–Pirelli being one of their major suppliers. The company initially began as a grouping of distributors before branching out into franchising in 1985.[1][2][3][4][5]
The company expanded as a franchise to the United Kingdom in 1988 as Pirtek Europe. The European operation was originally a partnership between the original founders and British businessmen Forbes Petrie and Peter Brennan.[6][7][8] Pirtek Europe was bought out by Vision Capital in 2007, then to Halifax Group in 2015.[2][9]
In the late 1990s, the parent company, Pirtek Fluid Transfer Solutions sold off 80 percent of the United States franchise business, ultimately buying back the share in 2015.[10]
Sports sponsorships
edit
Pirtek became involved in sporting sponsorship during the late 1990s, sponsoring Stone Brothers Racing. The company has supported motor sports outfits in various countries, as well as becoming involved in rugby league.[11]
Motor racing
editAustralia
edit- Stone Brothers Racing naming rights sponsor from 1998 until 2005 with Jason Bright, Craig Baird and Marcos Ambrose[12][13][14]
- Britek Motorsport Australian Rally Championship naming rights sponsor in 2007 with Michael Guest and Darren Windus
- Enduro Cup naming rights sponsor since 2013[15]
- DJR Team Penske naming rights sponsor at the 2016 WD-40 Phillip Island SuperSprint[16]
- Perth SuperNight event sponsor from 2019
United Kingdom
edit- naming rights sponsor for Andrew Jordan's British Touring Car Championship campaigns with Eurotech Racing (2010-2014), Triple Eight Racing (2015), Motorbase Performance (2016) and West Surrey Racing (2017–2019)[17][18][19][20]
United States
edit- Team Murray that competed at the 2016 Indianapolis 500 with Matthew Brabham[21]
- Brad Keselowski Racing naming rights sponsor in 2017 NASCAR Camping World Truck Series with Austin Cindric and 2018 NASCAR Xfinity Series livery with Team Penske[22]
Rugby league
edit- Parramatta Eels naming rights sponsor from 2004 until 2013[23]
- New Zealand Kiwis main sponsor since 2008
Sports grounds
edit- naming rights sponsor at Parramatta Stadium from 2014 until 2016[24]
References
edit- ^ Jay, Christopher (21 June 1993). "On-spot repairs spawn two large operations". Australian Financial Review. Retrieved 31 March 2022.
- ^ a b Whyte, Jemima (6 February 2015). "No hosing down growth plans for Pirtek". Australian Financial Review. Retrieved 31 March 2022.
- ^ Trapp, Roger (10 August 1996). "Inside Business: An earth-shattering success". The Independent. Retrieved 31 March 2022.
- ^ Topp, Nevin (4 November 1996). "Pirtek Fluid Systems come to Chch". The Press. Christchurch. p. 32.
- ^ Wenger, Rachel (June 2001). "Quicker fixer-upper ; Pirtek's on-the-spot hydraulic hose repair saves customers lost money". Rubber & Plastics News. Vol. 30, no. 23.
- ^ Trapp, Roger (9 February 2000). "The brand of a winning formula". The Independent. Retrieved 31 March 2022.
- ^ Mendelsohn, Martin (19 May 1997). "Staying mobile wins the race". Evening Standard. p. 46. Retrieved 31 March 2022.
- ^ Lorenz, Andrew (27 June 1993). "Duo keep wheels of industry turning". The Sunday Times. London. pp. 3, 11.
- ^ "Halifax Buys Pirtek Europe From Vision Capital". Wall Street Journal. 11 February 2015. ISSN 0099-9660. Retrieved 31 March 2022.
- ^ Stensholt, John (7 December 2015). "Pirtek to use Brabham Indy 500 sponsorship to expand in US: Motor sport". Australian Financial Review. p. 32.
- ^ Kershler, Ray (24 May 2005). "On track with a sporting winner - Motoring sponsorship and one company's success". Daily Telegraph. Sydney. p. 26.
- ^ Drivers lead Hall of Fame tributes to Stone brothers Speedcafe 6 December 2016
- ^ Pirtek and Ambrose back together at DJR Team Penske Pirtek January 2015
- ^ "SBR in drive for sponsor". Gold Coast Bulletin. 14 October 2005. p. 67.
- ^ V8 Supercars reveals Pirtek as naming rights sponsor for the inaugural enduro cup Fox Sports Australia
- ^ Pirtek to sponsor DJR Team Penske Fords at Phillip Island Super Sprint Fox Sports Australia
- ^ Andrew Jordan joins works MG Triple Eight Squad British Touring Car Championship 5 January 2015
- ^ Andrew Jordan splits with Motorbase Performance Ford BTCC team Autosport 18 October 2016
- ^ Pirtek Racing Reveals 2017 Livery British Touring Car Championship 12 January 2017
- ^ Jordan gunning for glory as Pirtek Racing bows out British Touring Car Championship 8 October 2019
- ^ Matt signs for Pirtek Team Murray Matthew Brabham 4 December 2015
- ^ Austin Cindric gains Pirtek Nascar truck backing Speedcafe 13 January 2017
- ^ Parramatta Eels split with major sponsor Pirtek Daily Telegraph 19 February 2013
- ^ Pirtek buys naming rights to Parramatta Stadium Sydney Morning Herald 9 October 2013
External links
edit
Media related to Pirtek at Wikimedia Commons