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Oriflame Holding AG is a Swedish-Swiss multinational multi-level marketing company that sells beauty and personal care products directly to consumers online through a network of independent sellers.[1]
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| Company type | Private |
|---|---|
| Industry | Direct selling |
| Founded | January 1, 1967 |
| Founders |
|
| Headquarters | |
Key people | Anna Malmhake (CEO) Alexander af Jochnick (Chairman) |
| Products | |
| Revenue | €1.5 billion |
Number of employees | 6000 |
| Website | oriflame |
History
editOriflame was founded on January 1, 1967, in Sweden by brothers Jonas af Jochnick and Robert af Jochnick, and their friend Bengt Hellsten.[2] The head office of Oriflame is located in Schaffhausen, Switzerland, with a registered office in Stockholm, Sweden.
IK Partners (Formerly Industri Kapital) acquired Oriflame through a public offering on the London Stock Exchange in October 1999. IK gradually reduced its stake, before final exit in March 2006[3]. Oriflame was traded on the Nasdaq Stockholm until being delisted on 17 July 2019.[4]
In 2023, Anna Malmhake succeeded Magnus Brännström as CEO & President after Brännström's 18-year tenure.[5]
In August 2022, Oriflames Marcus Fogel (Senior Director of Global Digital Services) worked alongside PayU CEO, Mario Shiliashki to work out a 21-day payment plan for buyers of Oriflames online products.[6]
In 2023, Oriflame signed a collaboration contract with Arnest Management LLC (Arnest) a perfume, cosmetic, and household products manufacturer from Russia.[7] Part of the contract was that Arnest would be acquiring Cetes Cosmetics Russia.[7]
Operations
editThe company has approximately 6,000 employees, 1,000 products, and a turnover of over 1.3 billion Euro.[8] As of August 2020, Oriflame operated in more than 60 countries, where its beauty products were marketed by over 3 million Oriflame Brand Partners.[9]
Oriflame has two Indian manufacturing plants in Noida and Roorkee.[10][11] It also manufactures products in Russia, Poland, and China.[12]
References
edit- ^ "Oriflame Cosmetics AG". www.ibm.com. Retrieved 19 October 2022.
- ^ "Oriflame India @ 25 A Beautiful Journey". outlookindia.com. 10 December 2020.
- ^ "Oriflame I Private Equity Investment I Mid Cap I IK Partners". IK Partners. Retrieved 14 October 2024.
- ^ "Oriflame". investors.oriflame.com. Retrieved 28 February 2023.
- ^ "Press releases | Oriflame".
- ^ PYMNTS (29 August 2022). "Seamless Payments: A Thing of Beauty". www.pymnts.com. Retrieved 11 May 2023.
- ^ a b "Oriflame Sells Russian Manufacturing Unit - Direct Selling News". www.directsellingnews.com. 28 April 2023. Retrieved 11 May 2023.
- ^ "CareerCenter". www.careercenter.am. Retrieved 21 August 2022.
- ^ "Oriflame: Inspired by Nature, Powered by Science". Direct Selling News. 3 August 2020. Retrieved 18 August 2020.
- ^ "India among top priority markets; to grow in double digits: Oriflame". The Economic Times. Retrieved 9 January 2023.
- ^ "Oriflame India acquires manufacturing facility in Uttarakhand". The Economic Times. Retrieved 9 January 2023.
- ^ Prance-Miles, Louise (29 April 2022). "Oriflame impacted by Russia's Ukraine invasion as Poland gas supply interrupted". Global Cosmetics News. Retrieved 9 January 2023.
External links
edit
- Official website
Media related to Oriflame at Wikimedia Commons
