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Net Applications is a web analytics firm. The company is commonly known in the web browser development and technology news communities for its global market share statistics.[citation needed]
 | |
| Industry | Web Analytics Market Research Online Optimization Web Marketing |
|---|---|
| Founded | 1999 |
| Headquarters | Aliso Viejo, California, United States |
Key people | Phil Vizzaccaro (Founder and CEO) Vincent Vizzaccaro, Exec. VP of Marketing and Strategic Relationships Matt Hopkins, Exec. VP of Sales and Business Development Edward Gluzman, VP, Eng |
| Products | HitsLink Web Analytics NetMarketShare SurveyWare SearchTerms.com SharePost Bookmarking Managed DNS 1stWarning site monitoring |
| Website | Net Applications |
History
editSince 1999, Net Applications is a source of applications for webmasters and eMarketers. Headquartered in Aliso Viejo, California, Net Applications distributes its services through over 7,000 partners and affiliates.[citation needed]
Criticism
editThe statistics released by the company routinely place operating systems sold by Microsoft (Windows) and Apple (Mac OS X) with a high market share in the desktop computer category (through 2013). Vincent Vizzaccaro (EVP – Marketing and Strategic Alliances, Net Applications, 2002–present) has stated that Microsoft and Apple are among the company's clients.[1] The company has also admitted that their statistics are skewed.[2]
References
edit- ^ "Vincent Vizzaccaro LinkedIn Profile". LinkedIn.com. 2009-02-09. Retrieved 2013-10-09.
- ^ "Safari market share tops 7%, but tracking firm admits data is skewed". The Industry Standard (via The Internet Archive). 2008-12-02. Archived from the original on December 5, 2008. Retrieved 2013-10-09.