Wikipedia

Nemiroff

Nemiroff is a Ukrainian vodka brand. It is one of the world's largest producers of alcohol, with its products sold in more than 81 countries. The company is one of the top three world leaders in supplying vodka to duty-free shops.[1][2]

Nemiroff
TypeVodka
Country of origin Ukraine
Introduced1992
Websitenemiroff.vodka/en-ua

Nemiroff's production and bottling plants are located in its namesake city of Nemyriv, Vinnytsia Oblast. The shareholders of Nemiroff are Yakov Finkelshtein, Bella Finkelstein and Anatoliy Kipish.

Nemiroff is the largest exporter of vodka in Ukraine and is in the country's top 100 taxpayers.[3] Nemiroff achieved the Distillery of the Year accolade at the Berlin International Spirits Competition 2020,[4] the Vodka Brand Champion title in 2021,[5] and topped the rating of the fastest growing international spirits brands in the world in the 2022 ISWR TOP 100 rating.[6] The brand delivered 12% growth, increasing its volume to 5.6 m in 2021.[7] Nemiroff is the official vodka sponsor of the Ultimate Fighting Championship.[8]

History

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Nemiroff's old production facilities

The company takes its name from "Nemyriv vodka", the first mention of which dates back to 1752.[9]

In 1872, Count Grigory Stroganov opened a distillery in Nemyriv, and his daughter, Princess Maria Shcherbatova, continued the business. She hired the Czech architect Jiří Stibral, who designed many buildings in the city, including a new furnace. Under the leadership of Maria Shcherbatova, the distillery reached record production volumes at that time — more than 5,000 half-liter bottles per day. The distillery in Nemyriv was the first to start making alcohol from grain instead of raw potatoes. Products were transported throughout Europe.[10]

In 1920, Nemiroff production was nationalized by the Soviet Union. Production would not resume until after the dissolution of the Soviet Union and the resulting independence of Ukraine in 1992, when the Nemiroff trademark was registered.[11] In 1994, Nemiroff products began export.

In 1997, production lines in Germany were established by Krones. Production capacity reached 50,000 bottles per month.[12]

In 1998, Nemiroff released Nemiroff Honey with Pepper, which gained great popularity in Ukraine and around the world. It began to be used as a symbolic souvenir from Ukraine.[13]

Since 2000, the brand has supported world professional boxing fights.[14]

In 2002, the company introduced laser protection of products to combat counterfeiting.[15]

In 2005, the company became a member of the International Bartenders Association and presented a new vodka, Ukrainian Birch Special.[16][17]

In 2006, Nemirooff was recognized as the #2 vodka brand worldwide, according to VODKA-TOP 20 Brands Worldwide and IWSR Drinks Record.[18]

Bottles of Nemiroff vodka were shown in Lady Gaga's 2009 single Bad Romance

 
Nemiroff De Luxe

In 2018, Nemiroff signed a strategic partnership with the Ultimate Fighting Championship and became the UFC Official Vodka Partner.[19] The same year, the company conducted a large-scale rebranding with a focus on the premium market segment. The bottle acquired a smoothed square shape[20] and a stylized wing appeared on the logo as a symbol of the Indomitable spirit.[21]

In 2020, Coca-Cola became the official distributor of Nemiroff vodka in Poland.[22]

In 2020, Nemiroff was the first private company in Ukraine which bought the Nemyriv alcohol distillery after a state monopoly. Currently, the new distillery is under reconstruction.[23]

In July 2021, Nemiroff extended its partnership with Coca-Cola HBC, which is now the brand’s exclusive distributor in the Czech Republic, Moldova,[24] and Slovakia.[25]

In 2021, Nemiroff entered the British market, distributed by Oak & Still. To celebrate the expansion, Nemiroff partnered with Bloodstock Open Air, making the drink available at the festival's bar.[26]

In 2021, Nemiroff was named an official partner of robotics technology firm Spacebit for a planned 2022 lunar mission. The mission was developed in partnership with the United Launch Alliance and Astrobotic Technology.[27]

In March 2022, in the wake of the Russian invasion of Ukraine, Nemiroff canceled the license for its vodka production in Russia and Belarus.[28]

In April 2022, Nemiroff launched in The Bahamas.[29]

In September 2022, Nemiroff signed a distribution deal with spirits importer Disaronno International to sell in Belgium, the Netherlands, and Luxembourg, with an aim to strengthen the brand’s distribution and awareness in Europe.[30]

Products

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Nemiroff LEX

The Nemiroff product line includes more than 60 types of classic and flavor products in various price categories, including the most popular being Ukrainian Honey with Pepper and ultra-premium LEX.

In 2016, the company presented an updated premium line, Premium De Luxe.[31]

At the end of 2019, a new line of taste vodka, The Inked Collection ("Bold Orange", "Wild Cranberry", "Burning Pear"), was released.[32]

In 2021, Nemiroff introduced a limited "MOON EDITION" dedicated to space. The limited edition vodka is made with an extra 12th filtration stage, symbolizing the 12 Apollo astronauts who walked on the Moon.[33]

In 2022, Nemiroff released a new limited edition expression, with 100% of proceeds from its sale donated to those affected by the war in Ukraine. The Nemiroff Premium De Luxe came with a label featuring the colours of the Ukrainian flag.[34]

Production process

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Modern production

Nemiroff Vodka products are made from grain alcohol made in the process of rectification, which has light neutral organoleptic due to the minimum amount of micro impurities of the feedstock, with the addition of aromatic additives from natural raw materials.[35]

Nemiroff The Originals passes 9 stages of filtration. Nemiroff De Luxe and Nemiroff The Inked Collection have two additional stages named sophisticated filtration by silver and platinum.[36]

Nemiroff uses only 100% natural ingredients & aromatics as honey, fresh herbs and botanicals. Also, Nemiroff uses hand craft infusions and locally squeezed juice.

For the Infused vodkas herbs, dried fruits & spices are poured into 50% water-alcohol mix and kept until an Infusion extract is ready. Then they are distilled and filtered and mixed with vodka. Infusions have the color, taste, and aroma of primary products.[37]

Process of the aroma spirits production for flavored vodkas is similar to perfumery. Nemiroff uses copper alembics stills. The distiller can take different parts of aroma to achieve needed result. For delicate aroma it should be head fraction of distillation, for bold and deep aroma – the heart, tail fraction is used to achieve just a hint. Aromas do not have a color, they are intense in aroma but not in flavor.[38]

The natural honey from the local apiaries is added to Nemiroff products for smooth taste.[39]

For some products, as Nemiroff Rested in Barrel, the vodka rests in oak barrels to provide the aroma, taste, and harmony.[35]

Social responsibility

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The company's social projects are aimed both at ecology, sports and culture.[40][41]

Nemiroff finances music and film festivals, exhibitions, sporting events.[42][43]

In 2005, Nemiroff became an international sponsor of Eurovision.[44] The following year it funded the Nemiroff Yalta Rally European Cup.[45]

In 2009, the company launched the Green Planet project to implement electronic document management and resource saving measures, which saved more than 7 tons of paper per year.[46] The same year, the brand became a partner of the Ukrainian Pavilion at the 53rd Venice Biennale.[47]

In total, during 2010-2011, the company spent ₴19 million to finance social projects.[48]

In 2021, Nemiroff converted almost all personnel, accountancy, and reporting documents to electronic form, including contracts with partners.[49]

In the Nemiroff The Originals line, the brand started using a completely new type of eco-caps. They were developed specifically for a Ukrainian company without the use of polycarbonate and bisphenol-A, which is now forbidden in many countries. Nemiroff was one of the first in the world to use them.[50]

Awards and recognitions

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In 2010, the Nemiroff brand with an estimate of $404 million took first place among the TOP-100 Ukrainian brands.[51]

Between 2004 and 2020, the Nemiroff brand received more than 70 international awards, including awards from the Chicago Beverage Tasting Institute, The Vodka Masters, San Francisco World Spirits Competition, The Superior Taste Awards, International Spirits Challenge, Mixology Taste Forum, World Drinks Award, The Global Spirits Masters International Competition, Wine Enthusiast, The London Spirits Competition, The Fifty Best, and John Barleycorn.[52]

In 2020, Nemiroff entered the ranking of the top 25 Ukrainian brands.[53]

In 2021, Nemiroff received the status "Vodka Brand Champion" and earned the title of the vodka brand №1 in the world by the leading industry media The Spirits Business.[54]

In 2021, Nemiroff is listed as #1 in the world’s TOP fastest-growing spirits brands.[55]

In 2021, Nemiroff The Inked Collection Burning Pear was recognized as The World’s Best Vodka at The Spirits Masters competition and received the "Taste Master" medal.[56]

See also

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References

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  1. ^ "Nemiroff вошел в тройку лидеров среди мировых водочных брендов в канале беспошлинной торговли". nv.ua (in Russian). Retrieved 29 December 2020.
  2. ^ "Nemiroff у топ-3 серед світових брендів горілки". ТСН.ua (in Ukrainian). 26 December 2019. Retrieved 29 December 2020.
  3. ^ БізнесЦензор. "ТОП-100 платників податків за півроку 2019". БізнесЦензор (in Ukrainian). Retrieved 29 December 2020.
  4. ^ "2020 Winners". berlininternationalspiritscompetition.com. Retrieved 14 December 2022.
  5. ^ admin (21 June 2021). "Vodka Brand Champion 2021: Nemiroff". The Spirits Business. Retrieved 14 December 2022.
  6. ^ "Nemiroff став №1 міжнародним брендом спиртних напоїв за швидкістю росту у світі". 24 Канал (in Ukrainian). Retrieved 14 December 2022.
  7. ^ Kiely, Melita (23 June 2022). "Top 10 biggest-selling vodka brands". The Spirits Business. Retrieved 14 December 2022.
  8. ^ "Ufc Names Nemiroff First-ever Official Vodka Partner". UFC. 3 September 2018. Archived from the original on 7 September 2018. Retrieved 9 July 2022.
  9. ^ "Nemiroff. Ім'я, що прославило країну". life.nv.ua (in Ukrainian). Retrieved 29 December 2020.
  10. ^ рекламы, Brandpedia-история брендов и шедевры. "История бренда Nemiroff". Brandpedia (in Russian). Retrieved 29 December 2020.
  11. ^ "Новини економіки України та світу. Фінансові новини. Все про гроші". ТСН.ua (in Ukrainian). Retrieved 29 December 2020.
  12. ^ "Nemiroff to direct vodka flows to Russia - Apr. 16, 2003". KyivPost. 15 April 2003. Retrieved 29 December 2020.
  13. ^ "Бренд столетия: как украинский бренд Nemiroff покорил мир и время". delo.ua (in Russian). Retrieved 29 December 2020.
  14. ^ "Понятие, суть и направление спонсорства". Studbooks. Retrieved 29 December 2020.
  15. ^ "Nemiroff". LIGA. Retrieved 29 December 2020.
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  19. ^ "UFC і Nemiroff уклали контракт про глобальне співробітництво". ФАКТИ ICTV. 9 October 2018. Retrieved 29 December 2020.
  20. ^ "Nemiroff vodka unveils new 'masculine' design". 9 July 2018. Retrieved 29 December 2020.
  21. ^ "Nemiroff стал неукротимым. Премиальным. Не только для Gen X | Дизайн на MMR". MMR (in Russian). Retrieved 29 December 2020.
  22. ^ "Coca-Cola станет дистрибьютором водки Nemiroff в Польше". nv.ua (in Russian). Retrieved 29 December 2020.
  23. ^ Zaxid.net. "Перший завод «Укрспирту» купив горілчаний гігант Nemiroff". ZAXID.NET (in Ukrainian). Retrieved 14 December 2022.
  24. ^ Kiely, Melita (1 July 2021). "Nemiroff and Coca-Cola agree distribution in Moldova". The Spirits Business. Retrieved 14 December 2022.
  25. ^ Kiely, Melita (21 July 2021). "Nemiroff signs distribution in Czech Republic". The Spirits Business. Retrieved 23 January 2023.
  26. ^ Kiely, Melita (9 August 2021). "Nemiroff marks UK expansion with Bloodstock festival". The Spirits Business. Retrieved 23 January 2023.
  27. ^ Malczewski, Kate (22 September 2021). "Nemiroff to take part in 2022 moon mission". The Spirits Business. Retrieved 23 January 2023.
  28. ^ "Український бренд Nemiroff скасував ліцензію на виробництво своєї продукції в Росії". 24 Канал (in Ukrainian). Retrieved 14 December 2022.
  29. ^ Kiely, Melita (12 April 2022). "Nemiroff heads to The Bahamas". The Spirits Business. Retrieved 14 December 2022.
  30. ^ Brooker, Alice (12 September 2022). "Nemiroff signs deal with Disaronno". The Spirits Business. Retrieved 14 December 2022.
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  32. ^ "The Inked Collection від Nemiroff: нові оригінальні смаки легендарного бренду – культурне життя України Depo.ua". www.depo.ua (in Ukrainian). Retrieved 29 December 2020.
  33. ^ "Nemiroff introduced limited Moon Edition".
  34. ^ Carruthers, Nicola (22 September 2022). "Nemiroff debuts limited edition vodka". The Spirits Business. Retrieved 14 December 2022.
  35. ^ a b "Секрети горілки: хто виграє у порівнянні пшеничної та картопляної". 24 Канал (in Ukrainian). Retrieved 14 December 2022.
  36. ^ "Секрети горілки: як фільтрація впливає на смак". 24 Канал (in Ukrainian). Retrieved 14 December 2022.
  37. ^ "Секрети горілки: чому у неї такий смак – частина 1". 24 Канал (in Ukrainian). Retrieved 14 December 2022.
  38. ^ "Infused проти flavored: яку горілку обрати – настояну чи ароматизовану". 24 Канал (in Ukrainian). Retrieved 14 December 2022.
  39. ^ "Українські традиції та сучасні інновації: за що мільйони полюбили медову з перцем". 24 Канал (in Ukrainian). Retrieved 14 December 2022.
  40. ^ "Фонд Братів Кличків та компанія Nemiroff відкрили новий боксерський зал у Жмеринці". Фаворити Успіху (in Ukrainian). Retrieved 29 December 2020.
  41. ^ "Переможці Конкурсу 2009". blagodijnyk.org.ua. Retrieved 29 December 2020.
  42. ^ "При поддержке ТМ Nemiroff международный фестиваль «Шешоры» впервые пройдет на Подолье". vodka.com.ua. Retrieved 29 December 2020.
  43. ^ "УКФ та міжнародний бренд Nemiroff представлять українське кіно на Каннському кінофестивалі .: Ресурсний центр ГУРТ". gurt.org.ua. Retrieved 29 December 2020.
  44. ^ "Луценко, Жванія та Турчинов займуться охороною Євробачення. Пінчук спонсор?". Українська правда (in Ukrainian). Retrieved 29 December 2020.
  45. ^ "Новини / Євген Червоненко запрошує на «Yalta Nemiroff Rally»". Запорізька обласна державна адміністрація (in Ukrainian). 12 September 2006. Retrieved 29 December 2020.
  46. ^ "Нефінансовий звіт. ЕКОСИСТЕМА 2008–2011" (PDF). Archived from the original (PDF) on 19 July 2021. Retrieved 29 December 2020.
  47. ^ "Гламурні новини і свіжі світські новини про зірок України та шоу-бізнесу". ТСН.ua (in Ukrainian). Retrieved 29 December 2020.
  48. ^ "Виробник алкоголю Nemiroff протягом двох років спрямував на соцпроекти 19 млн грн". www.unian.ua (in Ukrainian). Retrieved 29 December 2020.
  49. ^ "Nemiroff goes digital as a part of sustainability strategy".
  50. ^ "Як компанії можуть допомогти екології і чому це важливо зробити уже сьогодні". 24 Канал (in Ukrainian). Retrieved 14 December 2022.
  51. ^ "Названы ТОП-100 украинских брендов". korrespondent.net (in Russian). Retrieved 29 December 2020.
  52. ^ АНТИМОНОПОЛЬНИЙ КОМІТЕТ УКРАЇНИ РЕКОМЕНДАЦІЇ (Antimonopoly committee of Ukraine). page 4; 02 April 202; Kyiv, Ukraine
  53. ^ "ТОП-25 украинских брендов — DSnews.ua". www.dsnews.ua (in Russian). 24 February 2020. Retrieved 29 December 2020.
  54. ^ "Vodka Brand Champions 2021".
  55. ^ "Top 10 fastest-growing spirits brands".
  56. ^ "Worlds Best Vodka 2021". Forbes.

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