The Nationale Postcode Loterij (National Postcode Lottery) is the biggest charity lottery in the Netherlands.[citation needed] It was founded in 1989 by Novamedia, a marketing agency that sets up and runs charity lotteries.[1] As required by the Dutch government, forty percent of the proceeds of this lottery are donated amongst 81 charities, which, in 2010 amounted to over 270 million euros.[2]
 | |
| Agency overview | |
|---|---|
| Headquarters | Amsterdam, Netherlands |
| Website | https://www.postcodeloterij.nl |
Prize winners are the lot owners whose postal code, a code that forms part of the winners' residential address, has been drawn. Hence even if not participating one may still find out that one would have won had one played. Anticipations of post-decisional regret influence decisions to play the Postcode lottery.[3] Until 2012 it was prohibited to use the postal code for commercial purposes, and in that year, the government allowed the postal code to be used commercially. [4][5][6][7]
Novamedia has expanded the Postcode Lottery format in several European countries:[8]
- 2015: Svenska Postkodlotteriet in Sweden, People’s Postcode Lottery in Great Britain.
- 2016: Deutsche Postcode Lotterie in Germany.
- 2018: Norsk Postkodelotteri in Norway.
Ambassadors
editSeveral notable individuals endorse the lottery, and have been appointed ambassadors, including:[9][10]
Ambassadors
- Gaston Starreveld
- Humberto Tan
- Winston Gerschtanowitz
- Caroline Tensen
- Quinty Trustfull
- Nicolette van Dam
- Martijn Krabbé
- Esther Vergeer
- Richard Krajicek
International ambassadors
- Rafael Nadal, tennis player
- Bill Clinton, whose Clinton Foundation is a recipient of proceeds from Nationale Postcode Loterij[11]
- George Clooney
- Nadia Murad
- Roger Federer
- Katarina Witt
- Muhammad Yunus
- Emma Thompson
- Sarah Brown
- Nice Nailantei Leng'ete
- Denis Mukwege
Deceased ambassadors
- Nelson Mandela (the first international ambassador of Nationale Postcode Loterij)
- Johan Cruyff
- Desmond Tutu
Proceeds donated to charities
editFigures are in millions of euros:
- 2000 - 159.0
- 2001 - 177.1
- 2002 - 203.3
- 2003 - 217.4
- 2004 - 225.2
- 2005 - 212.5
- 2006 - 216.7
- 2007 - 226.0
- 2008 - 244.4
- 2009 - 256.5
- 2011 - 270.5
Charities
editCharities receiving proceeds include:[12] [13]
- Amnesty International
- AMREF Flying Doctors
- ARK
- Artsen Zonder Grenzen
- Bellingcat
- BiD Network
- BRAC
- Carbon War Room
- Clinton Foundation
- Cordaid Memisa
- Cordaid Mensen in Nood
- Dance4Life
- DARA (international organization)
- De12Landschappen
- Defence for Children-ECPAT
- De Provinciale Milieufederaties
- De Vrolijkheid
- Dierenbescherming
- Dokters van de Wereld
- Dutch Caribbean Nature Alliance
- European Partnership for Democracy
- Fairfood International
- Fair Trade Original
- Free Voice
- Fundación Rafa Nadal
- The Global Fund
- Goois Natuurreservaat
- Greenpeace
- Hivos
- Humanitas
- Human Rights Watch
- ICCO
- IMC Weekendschool
- IUCN Nederlands Comité
- IVN natuur- en milieueducatie
- Landelijke Vereniging van Wereldwinkels
- Landschapsbeheer Nederland
- Leprastichting
- Liliane Fonds
- Mama Cash
- Milieudefensie
- MYBODY
- Natuurmonumenten
- Nederlandse Rode Kruis
- Nelson Mandela Kinderfonds
- Oranje Fonds
- Oxfam Novib
- www.brac.net
- Peace Parks Foundation
- Plan Nederland
- Postcode Lottery Green Challenge
- Prins Claus Fonds
- Resto VanHarte
- Rocky Mountain Institute
- Save the Children Nederland
- Sea Shepherd Conservation Society
- Simavi
- Skanfonds
- Solidaridad
- SOS Kinder-dorpen
- Stichting AAP
- Stichting Buurtlink
- Stichting DOEN
- Stichting Max Havelaar
- Stichting Natuur en Milieu
- Stichting Vluchteling
- Stichting voor Vluchteling-Studenten UAF
- STOP AIDS NOW!
- Terre des hommes
- The Climate Group
- UNHCR
- UNICEF
- University for Peace
- Vereniging Nederlands ultuurlandschap
- VluchtelingenWerk Nederland
- Vogelbescherming Nederland
- Waddenvereniging
- War Child
- Wereld Natuur Fonds
- World Food Programme
See also
edit- Miljoenenjacht - Game show from the Nationale Postcode Loterij that eventually was spun off into the global Deal or No Deal television franchise
References
edit- ^ "Novamedia - Factsheet". Novamedia.nl. Retrieved 5 January 2017.
- ^ "Goede doelen steunen door mee te spelen in de Nationale Postcode Loterij". Postcodeloterij.nl. Retrieved 5 January 2017.
- ^ Zeelenberg, Marcel; Pieters, Rik (2004). "Consequences of regret aversion in real life: The case of the Dutch postcode lottery". Organizational Behavior and Human Decision Processes. 93 (2): 155–68. doi:10.1016/j.obhdp.2003.10.001. S2CID 144353411.
- ^ "Hergebruik van overheidsinformatie: postcodes". Boek9.nl. 21 December 2011. Retrieved 5 January 2017.
- ^ "PostNL en Cendris/Staat" (PDF). Ivir.nl. Retrieved 5 January 2017.
- ^ Rechtbank 's-Gravenhage, 21 December 2011, ECLI:NL:RBSGR:2011:BU9147 (Dutch)
- ^ Marcel Zeelenberg. "Consequences of Regret Aversion in Lottery Play" (PDF). Ceel.economia.unitn.it. Retrieved 5 January 2017.
- ^ "Our History". Postcode Lottery Group. Retrieved 26 August 2024.
- ^ "Einde persbericht". Allepersberichten.nl. Archived from the original on 6 September 2013. Retrieved 5 January 2017.
- ^ "Onze Ambassadeurs". Postcodeloterij.nl (in Dutch). Retrieved 26 August 2024.
- ^ "Why Susan Rice Should not be US ambassador to UN". Sahara Reporters. 22 January 2009. Retrieved 5 January 2017.
- ^ "404 | ACLEU – Association of Charity Lotteries in Europe". Archived from the original on 20 July 2011.
{{cite web}}: Cite uses generic title (help) - ^ "Beneficiaries of the Nationale Postcode Loterij 2009". 13 April 2009. Archived from the original (DOC) on 13 April 2009. Retrieved 19 September 2023.
External links
edit
Media related to Nationale Postcode Loterij at Wikimedia Commons