Wikipedia

My Treasure

"My Treasure" is a song recorded by South Korean boy band Treasure that was released on January 11, 2021, by YG Entertainment and distributed by their in-house distribution company YG Plus as the lead single for their debut studio album, The First Step: Treasure Effect. The song was originally released in Korean, with the Japanese version included in the Japanese version of the album.

"My Treasure"
Single by Treasure
from the album The First Step: Treasure Effect
Language
ReleasedJanuary 11, 2021 (2021-01-11)
Recorded2020
StudioYG (Seoul)
GenreDance-pop[1]
Length3:15
Label
Composer(s)
Lyricist(s)
  • Bigtone
  • Min Yeon-jae
  • Choi Hyun-suk
  • Haruto
  • Yoshi
  • Zero (Yves & Adams) (JP)
Producer(s)
  • Future Bounce
  • Aftrshok
Treasure singles chronology
"Mmm"
(2020) 		"My Treasure"
(2021) 		"Beautiful"
(2021)
Music video
"My Treasure" on YouTube

Production duo Future Bounce is credited as the producer of the song alongside Aftrshok. They collaborated with Geist Way, CSCS, H.Kenneth, and Pollock in composing the music. Treasure members Choi Hyun-suk, Haruto, and Yoshi wrote the lyrics to the track with Bigtone and Min Yeon-jae. Zero (Yves & Adams) is credited along with the former five as lyricists for the Japanese version.

The song would later charted in Billboard Japan's Hot 100 chart.

Background

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Throughout 2020, Treasure has been releasing single albums for their First Step series, which includes their debut single, "Boy", "I Love You", and "Mmm".

On January 4, 2021, YG revealed the track list for Treasure's debut studio album,The First Step: Treasure Effect where "My Treasure" is announced as the title track.[2] On the following day, YG posted three lyric posters of the song in which members So Jung-hwan, Choi Hyun-suk, and Yoon Jae-hyuk appeared.[3] On January 6, YG posted the second lyric posters featuring Asahi, Doyoung, and Jihoon, showing the three members smiling against a blue background. YG added that the lyrics are a message to stand strong together in difficult times.[4] The next day on January 7, lyric posters featuring Bang Ye-dam, Haruto, and Yoshi were uploaded.[5] The final key lyrics were posted on January 8, featuring Park Jeong-woo, Mashiho, and Junkyu.[6]

Two days before the comeback, YG uploaded a 35-second teaser video showing the concept for the eventual music video.[7] The full song was released on January 11, along with the album and its accompanying music video.

Composition

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"My Treasure" is a cheerful song with funky energy.[8] The song is considered as the band's first bright pop genre as the previous releases were leaning to electronic sounds.[3] Its warm lyrics were penned by Treasure members Choi Hyun-suk, Haruto, and Yoshi, co-written with Bigtone, Min Yeon-jae, and Zero for the Japanese version.[2] The song is composed by Future Bounce, Aftrshok, Geist Way, CSCS, H.Kenneth, and Pollock in the key of F major with a tempo of 128 beats per minute.[9]

At the press conference of the album's release, Doyoung stated that the members found the song fresh and invigorating and added that the band wanted to send positive energy to the listeners. Choi who's involved in writing the lyrics added that the members were actively involved in the production process.[10]

Music video

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The music video for "My Treasure" was released on January 11. According to Junkyu, the music video uses fantastical visual elements to enlighten the viewers.[10] 13 hours after the upload, the video already reached 3.5 million viewers on YouTube.[11] On January 13, YG uploaded the behind-the-scenes of the music video filming.[12]

Promotion and live performances

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Treasure debuted "My Treasure" on M Countdown on January 14, in which they also performed their pre-debut song, "Going Crazy".[13] On the 17th, Treasure performed the song on Inkigayo.[14]

The song was featured on the band's debut tour, Hello and as an encore at their sophomore tour, Reboot.[15][16]

Commercial performance

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"My Treasure" debuted and peaked on Billboard Japan's Hot 100 chart on no. 54.[17]

Charts

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Weekly charts

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Chart performance for "My Treasure"
Chart (2021) Peak
position
Japan Hot 100 (Billboard Japan)[17] 54

Release history

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Release history for "My Treasure"
Region Date Format Label Ref
Various January 11, 2021
—
Japan March 9, 2021 YGEX [18]

References

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  1. ^ Jeon, Hyo-jin (January 9, 2021). "[DA:투데이] 트레저 컴백, 'My Treasure' 발표 (종합)" [[DA:Today] Treasure Comeback Announces 'My Treasure' (Comprehensive)]. The Dong-A Ilbo (in Korean). Archived from the original on July 31, 2024. Retrieved December 11, 2024 – via Naver.
  2. ^ a b Jung, Hee-yeon (January 4, 2021). "YG 트레저, 정규앨범 트랙리스트 공개" [YG Treasure Reveals Album Tracklist]. The Dong-A Ilbo (in Korean). Archived from the original on December 11, 2024. Retrieved December 11, 2024.
  3. ^ a b Hong, Hye=min (January 5, 2021). ""It's alright, 잘 될 거야"...트레저, 'My Treasure' 리릭 포스터 공개" ["It's alright, it's going to be fine"... Treasure Unveils 'My Treasure' Lyric Poster]. Hankook Ilbo (in Korean). Archived from the original on December 11, 2024. Retrieved December 11, 2024.
  4. ^ Jung, Hye-yeon (January 6, 2021). "트레저 아사히X도영X지훈, 정규 1집 리릭 포스터 공개..청량美 한가득" [Treasure Asahi x Doyoung x Jihoon unveils the lyric poster for their 1st full-length album. Full of refreshing beauty]. K-Pop Herald (in Korean). Archived from the original on December 11, 2024. Retrieved December 11, 2024 – via Naver.
  5. ^ Jung, Ji-eun (January 7, 2021). "트레저 하루토-방예담-요시, 햇살미소 3인방" [Treasure Haruto-Bang Yedam-Yoshi, Sunshine Smile Trio]. KBS (in Korean). Archived from the original on December 11, 2024. Retrieved December 11, 2024 – via Naver.
  6. ^ Jung, Hye-yeon (January 8, 2021). "트레저 박정우X마시호X준규, 정규 1집 리릭 포스터 공개..위로+희망 메시지" [Treasure Park Jung Woo X Mashiho X Junkyu Reveals Lyric Poster for 1st Album.. Comfort + Hope Message]. K-Pop Herald (in Korean). Archived from the original on December 11, 2024. Retrieved December 11, 2024.
  7. ^ Ham, Na-yan (January 9, 2021). "트레저, 'My Treasure' 뮤비 티저 공개" [Treasure Releases 'My Treasure' Music Teaser]. The Dong-A Ilbo (in Korean). Archived from the original on February 25, 2021. Retrieved December 11, 2024.
  8. ^ Angelina, Tarida; Noviana, Riki, eds. (January 11, 2021). "Treasure Comeback Welcomes The New Year With My Treasure". Voice of Indonesia. Jakarta. Archived from the original on December 11, 2024. Retrieved December 11, 2024.
  9. ^ "Key & BPM for "My Treasure" by Treasure". TuneBat. January 11, 2021. Retrieved December 11, 2024.
  10. ^ a b Choi, Ji-won (January 11, 2021). "Treasure closes 'First Step' with first studio album 'Treasure Effect'". The Korea Herald. Archived from the original on December 11, 2024. Retrieved December 11, 2024.
  11. ^ Ahn, Ha-na (December 12, 2021). "트레저 1위, 'My Treasure'-'미쳐가네' 日 주요 음원 차트 석권" [Treasure No. 1, 'My Treasure' and 'I'm Going Crazy' Dominate Major Music Charts]. Maeil Business Newspaper (in Korean). Archived from the original on December 11, 2024. Retrieved December 11, 2024.
  12. ^ Jung, Ji-eun (January 13, 2021). "트레저, 'My Treasure' MV 현장 공개" [Treasure unveils 'My Treasure' MV]. KBS (in Korean). Archived from the original on December 11, 2024. Retrieved December 11, 2024 – via Naver.
  13. ^ Park, Seo-hyun (January 14, 2021). "'엠카' 비 '나로 바꾸자'로 새해 첫 1위‥(여자)아이들→유빈·트레저 컴백(종합)" ['Emka' B 'Let's Change into Me' is the first No. 1 of the new year..(Female) Idle →Yubin, Treasure Comeback (Comprehensive)]. K-Pop Herald (in Korean). Archived from the original on December 11, 2024. Retrieved December 11, 2024.
  14. ^ Kim, Ji-hye (January 17, 2021). "'인기가요' 에스파, 비X박진영→경서 이기고 1위..(여자)아이들 컴백[종합]" ['Inkigayo' aespa beats B X Park Jin Young → Kyungseo to win 1st place.. (Female) Children's Comeback [Comprehensive]]. K-Pop Herald (in Korean). Archived from the original on December 11, 2024. Retrieved December 11, 2024.
  15. ^ Benjamin, April (April 22, 2023). "K-pop's Treasure shows growth as performers in 1st Manila concert". ABS-CBN. Manila. Retrieved December 11, 2024.
  16. ^ Hicap, Jonathan (May 9, 2024). "K-pop boy band Treasure heats up Manila with 'Reboot' concert". Manila Bulletin. Archived from the original on May 19, 2024. Retrieved December 11, 2024.
  17. ^ a b "Japan Hot 100". Billboard (in Japanese). January 20, 2021. Archived from the original on April 5, 2023. Retrieved July 23, 2024.
  18. ^ "Treasure - My Treasure (Japanese Ver.) M/V". YouTube (in Japanese). Treasure. March 9, 2021. Archived from the original on April 2, 2024. Retrieved July 31, 2024.
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