Siew Pui Yi (born August 1, 1998), also known as Ms. Puiyi, stylized as MSPUIYI, is a Malaysian media personality,[1] social media influencer,[2][3] actress, music producer,[4] DJ and former adult film actress. In 2019, Ms Puiyi experienced a hacking incident that led to the unauthorized leaking of her nude photos. As a result, she chose to create and monetize her own photos through the subscription platform OnlyFans.[5]
Ms. Puiyi | |
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Born | |
Nationality | Malaysian |
Occupations |
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Height | 165 cm (5 ft 5 in) |
Website | Ms. Puiyi on Instagram |
Ms Puiyi has over 26 million Instagram followers, 1.4 million TikTok followers, and over 800,000 YouTube subscribers.[6][7][8][9]
Background
editPersonal life & family
editSiew Pui Yi was born in Kuala Lumpur, Malaysia, and grew up alongside two sisters. At the age of 10, her family relocated to Pulau Pinang.[10][11]
Education
editMs Puiyi attended SMK Datuk Onn for her secondary education and subsequently enrolled in a college in Penang.[12] In a self-produced documentary, she disclosed that she decided to move college in Kuala Lumpur due to feeling creatively stifled and lacking sufficient room for personal growth in Penang.[5]
Ms Puiyi graduated with a Bachelor of Science in Business Administration from Troy University in 2021.[13]
Career
editMs Puiyi is a DJ, online influencer, and entrepreneur. At a young age, Ms Puiyi began started participated in beauty competitions while also working as a model for magazines. She creates content on multiple social media platforms and has founded two beauty product lines, namely Kiseki Skincare and MSPUIYI Cosmetics.[5] She released a personal photobook titled "Be My Sugar" in 2019, investing her savings of around MYR 10,000 into its production.[14] She started her career as a freelance model.[15] At 19, she signed three contracts with an artist management industry.[16][17] In 2016, she was selected as one of the Top 100 Sexiest Women in Malaysia by a Malaysian magazine.[18]
Ms Puiyi started an OnlyFans account in 2019.[19] In late 2019, Ms Puiyi's laptop was hacked into while being repaired, resulting in unauthorized access to her Google Drive accounts, including personal and unreleased nude photos. Fans alerted her about suspicious emails promoting the sale of these photos. Subsequently, Ms Puiyi had to pay a MYR 18,000 fee to the hackers. In an attempt to meet with them at a Shell petrol station, three helmet-wearing individuals damaged her car mirror, stole the cash, and fled the scene.[5][20]
Following the incident involving the stolen photos, Ms Puiyi shared her story on social media, explaining her temporary absence. Her experience gained attention online, generating headlines and engaging netizens. The hackers again attempted to extort MYR 50,000 from her, but she resolved not to be controlled by others and instead chose to monetize her own pictures.[20] On 3 December 2022, she announced that she would be quitting the platform to become a DJ.[21][18][15][11][22] Following her sudden retirement, Puiyi was contacted by SWAG to sign a contract.[3][18] She drew the attention of media publications like Penthouse POM and Hypebeast. She made history as the first Southeast Asian to be featured on the cover of Penthouse POM magazine in January 2022. She also made history as the first Malaysian artist to be featured on the cover of JKF magazine in April 2024. She shares content and DJ clips on TikTok.[23]
On 2 January 2021, Puiyi launched her cosmetic brand Ms Puiyi Cosmetics. Ms Puiyi Cosmetics offers lip gloss, lip matte, and other beauty products, with its flagship offering being the Matte Liquid Lipsticks. These lipsticks are available in 9 shades: Player, Filthy, Skin, Risque, Cheeky, Passion, Fruity, Sugar, and Foreplay.[17][24] She was featured on the January/February edition cover.[18][10][14][25] On 9 May 2022, Puiyi released her debut single "Men-Mory,"[3] which hit one million streams on Spotify and 10 million views on Instagram Reels.[1][26] She collaborated with Malaysia's award-winning producer, Goldfish, for the song.[1][27] She has hosted events in countries such as Malaysia, UK, Myanmar, and Hong Kong.[28]
In November 2022, she secured an acting role in an upcoming local movie KL Love Story as a DJ.[29][15][3] She also starred in the horror film Pulau,[3] which was released in March 2023.[30]
In July 2024, Puiyi announced that she had won RM 4.3 million in a judgement by default against her former business partner, "Mentos" Lai Kai Jian as he had fraudulently received from her under the pretext of settling her tax arrears. As a result of her non-payment of taxes, she was placed under a three-month travel ban and not able to be engaged in overseas work. Lai was not contactable up till the completion of legal proceedings.[31]
Philanthropy
editIn February 2023, Puiyi launched a US$1mil (RM4.4mil) scholarship program in collaboration with Educapital Foundation to help underprivileged students complete their education. Each student is granted US$1,000 (RM4,433) to pursue education in the field of their choice.[32]
Controversies
editRisque dressing in London
editIn May 2022, Ms Puiyi wore revealing outfits during her visits to the National Gallery of London and The British Museum.[33] She posted pictures on Instagram, including one where she wore a see-through top without a bra and another where she exposed her breasts.[34] While some of her followers praised her content, others had mixed opinions regarding the appropriateness of her attire for these particular venues.[35]
Outrage among Vietnamese over inappropriate use of traditional costume
editIn a photo shared on 4 April 2022, Ms Puiyi sparked a wave of criticism as she was seen wearing the traditional Vietnamese costume, the ao dai, without pants.[36] Local netizens expressed their disapproval on Instagram, deeming her attire as "disrespectful" and "immodest."[37] Two days later, Ms. Puiyi issued an apology on Facebook, conveying her regrets in Vietnamese, English, and Mandarin.[38]
Intimate video with influencer Titus Low
editOn 4 October 2022, Ms. Puiyi shared a TikTok video featuring what appeared to be intimate behavior with fellow influencer Titus Low. Both individuals claimed it was a collaboration.[9] Notably, Titus Low was engaged to Malaysian influencer Cheryl Chin at the time.[39] Cheryl expressed her discomfort with the content by commenting on the now-deleted TikTok, stating, "I guess this is content but there are boundaries, no?".[40] This sparked outrage among fans who deemed Titus Low's behavior inappropriate given his relationship status. Titus Low apologised for his actions assuring that such actions would not recur in the future.[41]
References
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- ^ Duran, Alisan (21 October 2022). "Instagram Model Siew Pui Yi In Her Tiny Top Asks For A 'Pickup Line'". The Blast. Archived from the original on 30 April 2023. Retrieved 26 April 2023.
- ^ a b c d e Wee, Jared (3 December 2022). "Ms Pui Yi, Malaysia's top female social media influencer, quits OnlyFans, sheds sexy image to spin decks as a DJ | Malay Mail". Ms Pui Yi, Malaysia’s top female social media influencer, quits OnlyFans, sheds sexy image to spin decks as a DJ. Archived from the original on 26 April 2023. Retrieved 26 April 2023.
- ^ Chee (28 November 2022). "Ms Puiyi Graduates With a Business Major Degree, Draws Mixed Reactions From M'sians - WORLD OF BUZZ". worldofbuzz.com. Archived from the original on 30 April 2023. Retrieved 26 April 2023.
- ^ a b c d The untold truth about the girl with highest IG followers in Malaysia 【FULL DOCUMENTARY】| @ms_puiyi, archived from the original on 23 September 2023, retrieved 27 June 2023
- ^ "MSPUIYI - YouTube". www.youtube.com. Archived from the original on 23 September 2023. Retrieved 27 June 2023.
- ^ "Siew Pui Yi 🤍 (@ms_puiyi) • Instagram photos and videos". www.instagram.com. Archived from the original on 10 September 2022. Retrieved 27 June 2023.
- ^ "ms_puiyi". TikTok. Archived from the original on 27 June 2023. Retrieved 27 June 2023.
- ^ a b Marwah, Srishti (6 October 2022). "Who is Ms Puiyi? Titus Low video scandal leaves wife Cheryl Chin in tears". www.sportskeeda.com. Archived from the original on 14 October 2023. Retrieved 28 June 2023.
- ^ a b "Meet Siew Pui Yi, the controversial Malaysian influencer and OnlyFans star". South China Morning Post. 20 April 2022. Archived from the original on 5 May 2023. Retrieved 26 April 2023.
- ^ a b "Don't pigeonhole Ms. Pui Yi". Yahoo News. 27 March 2023. Archived from the original on 14 October 2023. Retrieved 28 June 2023.
- ^ Sidiq, Abizar (7 January 2022). "Siew Pui Yi Biodata". MYKMU.NET. Archived from the original on 27 June 2023. Retrieved 27 June 2023.
- ^ "Ms Puiyi offers US$ 1.0 million worth of scholarships". Yahoo News. 16 February 2023. Archived from the original on 27 June 2023. Retrieved 27 June 2023.
- ^ a b "Former Teacher Shocked To See Siew Pui Yi's Nudes On Penthouse". 4 January 2022. Archived from the original on 30 April 2023. Retrieved 26 April 2023.
- ^ a b c Azizan, Azri (3 December 2022). "Pui Yi Quits OnlyFans, Will Focus Entirely on The Entertainment Industry & Start as a DJ - WORLD OF BUZZ". worldofbuzz.com. Archived from the original on 26 April 2023. Retrieved 26 April 2023.
- ^ "MS Siew Puiyi's Profile". social.msdn.microsoft.com. Archived from the original on 26 April 2023. Retrieved 26 April 2023.
- ^ a b Monella (28 September 2021). "Asia's high-end internet star Siew Pui Yi reveals what keeps her motivated throughout the life". CelebMix. Archived from the original on 30 April 2023. Retrieved 26 April 2023.
- ^ a b c d SWAG. "Last Dance of Malaysian Internet Celebrity MsPuiyi". www.prnewswire.com (Press release). Archived from the original on 1 May 2023. Retrieved 26 April 2023.
- ^ "M'sian model & social media influencer quits OnlyFans to become a DJ". mothership.sg. Archived from the original on 28 June 2023. Retrieved 27 June 2023.
- ^ a b Small, Jonathan (21 December 2022). "Why This OnlyFans Star Is Walking Away from Millions a Month". Entrepreneur. Archived from the original on 14 October 2023. Retrieved 28 June 2023.
- ^ "MsPuiyi says she would not post risque content if given the choice". AsiaOne. 18 October 2022. Archived from the original on 15 October 2023. Retrieved 28 June 2023.
- ^ "Ms Pui Yi, Malaysia's top female social media influencer, quits OnlyFans, sheds sexy image to spin decks as a DJ". Yahoo News. 3 December 2022. Archived from the original on 1 May 2023. Retrieved 26 April 2023.
- ^ "Penthouse cover model Ms Puiyi has an announcement". Yahoo News. 17 November 2022. Archived from the original on 14 October 2023. Retrieved 28 June 2023.
- ^ "Social Media's Top Model Siew Pui Yi's Cosmetic Brand 'MSPUIYI COSMETICS' Becomes a Huge Hit Among the Masses - Daily Front Row". Daily Front Row. 6 May 2021. Archived from the original on 29 April 2023. Retrieved 26 April 2023.
- ^ Samson, Carl (11 April 2022). "Malaysian influencer apologizes for wearing áo dài with no pants after Vietnamese backlash". NextShark. Archived from the original on 30 April 2023. Retrieved 26 April 2023.
- ^ Azizan, Azri (14 October 2022). "Pui Yi to Star in Upcoming Local Movie, KL Love Story as Sexy DJ Who Steals a Man From His Wife - WORLD OF BUZZ". worldofbuzz.com. Archived from the original on 26 April 2023. Retrieved 26 April 2023.
- ^ MSPUIYI ft. Goldfish - MEN-MORY (MES & WU REMIX), archived from the original on 14 October 2023, retrieved 28 June 2023
- ^ Scholarship, Ms Puiyi. "Ms. Puiyi Scholarship". Ms. Puiyi Scholarship. Archived from the original on 7 May 2023. Retrieved 28 June 2023.
- ^ Cheng, Francis Yip Hon (26 November 2022). "Baring it all: Siew Pui Yi exposes her social media game plan for 2023 - Focus Malaysia". Archived from the original on 30 April 2023. Retrieved 26 April 2023.
- ^ "Uproar On Twitter, The 'Island' Trailer Is Said To Be Similar To A Western Movie & Many Are Triggered". Archived from the original on 28 March 2023. Retrieved 26 April 2023.
- ^ Nambiar, Predeep (29 July 2024). "Influencer Ms Puiyi wins RM4.3mil suit in default judgment". Influencer Ms Puiyi wins RM4.3mil suit in default judgment. Retrieved 26 August 2024.
- ^ "'Pulau' actress Ms Puiyi launches RM4.4mil scholarship fund for needy students". The Star. Archived from the original on 29 May 2023. Retrieved 26 April 2023.
- ^ "MsPuiyi Responds To Boobs Outcry With Nipples Reveal At The National Art Gallery". 19 May 2022. Archived from the original on 14 October 2023. Retrieved 28 June 2023.
- ^ "M'sian model wears see-through top without bra in London museum after earlier photo drew some criticism". mothership.sg. Archived from the original on 14 October 2023. Retrieved 28 June 2023.
- ^ Goh, Evon (20 May 2022). "Pui Yi Shares Another Sultry Photo in Response to Backlash After Posing Disrespectfully in British Museum - WORLD OF BUZZ". worldofbuzz.com. Archived from the original on 14 October 2023. Retrieved 28 June 2023.
- ^ Yip, Waiyee. "Influencer and one-time Penthouse cover model apologizes after sparking outrage for wearing the Vietnamese national dress without pants". Insider. Archived from the original on 7 May 2024. Retrieved 28 June 2023.
- ^ "Malaysian influencer apologises for wearing Vietnamese national dress provocatively". sg.style.yahoo.com. 8 April 2022. Archived from the original on 14 October 2023. Retrieved 28 June 2023.
- ^ "M'sian model wears Vietnamese national dress without pants, sparks outcry in Vietnam". mothership.sg. Archived from the original on 14 October 2023. Retrieved 28 June 2023.
- ^ Sng, Suzanne (19 June 2022). "Former OnlyFans creator Titus Low announces surprise engagement to Malaysian influencer Cheryl Chin". The Straits Times. ISSN 0585-3923. Archived from the original on 14 October 2023. Retrieved 28 June 2023.
- ^ "(Video) Cheryl Chin Wasn't Happy With Husband Titus Low & MsPuiyi's "Intimate" Video - Hype MY". 6 October 2022. Archived from the original on 14 October 2023. Retrieved 28 June 2023.
- ^ "Titus Low apologises for acting intimate with M'sian model Siew Pui Yi in TikTok video". mothership.sg. Archived from the original on 15 October 2023. Retrieved 28 June 2023.