Mobilize is a business unit of the French car manufacturer Renault established in 2021 and it is mainly specialized in mobility-related services.[2] It focuses on subscription services, leasing, loans, data, and energy management, offering Mobilize-badged vehicles for car sharing and delivery services.[3]
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Company type | Brand, Business unit |
---|---|
Industry | Automotive |
Predecessor | Renault's financing and mobility services operations |
Founded | January 2021 |
Area served | Europe |
Key people | Gianluca De Ficchy (CEO) [1] |
Products | Cars |
Services | Financing, car-related services |
Parent | Renault Group |
Divisions |
|
Website | www |
Mobilize is one of the four brands of the Renault Group, along with Renault, Dacia and Alpine.
Mobilize is available in France and Germany[4], Spain[5], United Kingdom, and Morocco.[6]
Based on the premise that purchasing vehicles is no longer the preferred option of drivers, Mobilize aims to focus its offer on rental and car-sharing.[7]
History
editThe Mobilize business unit was created in January 2021 as part of a wider overhauling of Renault operations.[8] The new unit was set to develop car sharing and other niche businesses.[9] Mobilize was also aimed at meeting new mobility needs like car-sharing, last-mile delivery and on-demand transport.[8] Created as part of Luca de Meo’s Renaulution plan,[10] Mobilize specializes in mobility services:[11][12] energy services,[2] driving-related data analysis (like the identification of accident-prone areas, road analysis, traffic and pollution data etc…), financing and car manufacturing.[13]
In January 2021, the unit launched the Mobilize vehicle marque by presenting Mobilize EZ-1 Prototype, a car-sharing prototype quadricycle.[14] Later that year, Renault integrated its Zity electric car-sharing business into Mobilize, renaming it Zity by Mobilize.[15] The first marketed car was the subscription-only Mobilize Limo (a rebadged JMEV Yi from JMEV), introduced in the second half of 2022.[16][17] In May 2022, Renault's financial affiliate RCI Banque was made part of the unit, adopting the trade name Mobilize Financial Services.[18]
In October 2022, Mobilize announced Mobilize Fast Charge, its EV fast-charging network, with plans for 200 chargers, primarily at Renault dealerships near major roadways, by mid-2024.[19][20]
In July 2023, Mobilize Financial Services subsidiary, Mobilize Lease&co announced its acquisition of two German companies belonging to the MeinAuto Group, Mobility Concept and MeinAuto.[4]
In August 2023, Mobilize acquired shares in Select Car Leasing, a UK-based leasing company.[21][22][23]
Operations
editMobilize provides cars for ride-sharing, taxi and delivery companies, while also offering car-related services (including subscriptions), financial services,[24] and charging services. The unit does not produce vehicles but it gets them from other entities.[25] The unit is divided into two major divisions: Mobilize Financial Services (car financing)[24] and Mobilize Beyond Automotive (other activities).[26]
List of services
editVehicles and services
editVehicles
editIn November 2023, Renault announced that the electric sedan, originally intended for cabs and VTCs, would not be marketed.[29]
On 10 October 2022, Mobilize presented a set of concepts alongside the production version of the Duo and Bento models.[30][31]
Mobilize Duo is regarded as the new Twizy.[32][33][34] This model is available in two versions, 45 and 80,[35] and it can carry two people.[36]
Mobilize Bento is the utility version of Mobilize Duo.[37] The launch of these two vehicles, Mobilize Bento and Mobilize Duo, is scheduled for 2024.[38]
Mobilize Solo Concept
editThe idea for the Mobilize Solo came from Renault's design studio in India, starting from a skateboard with an umbrella, although the final concept is more like a chair in a cover. It measures 1,370 mm (54 in) long, 900 mm (35 in) wide and 1,750 mm (69 in) high. Inside there is room for one person in a semi-sitting position with a joystick instead of a steering wheel.
Mobilize Hippo
editMobilize Hippo is a utility vehicle for last-mile delivery.[39] A prototype of Hippo was prensented was first presented at the Viva Tech in 2021.[40]
Services
editMobilize Power Solutions
editFormerly known as Elexent, Mobilize Power Solutions is the entity for electric recharging.[41] The service is available in 11 countries.[42]
Mobilize Vehicle-to-grid (V2G) Technology
editIn June 2023, Mobilize announced its Powerbox bidirectional charging station as part of the launch of the new Renault 5 electric.[43] In 2024, the Renault 5 with Mobilize V2G technology will offer to save money by plygging in the car.[44] The two-way system will transform the electric city car into an energy supplier.[44]
With its V2G service, Mobilize functions as an energy supplier.[45] The Mobilize V2G service saves money on home recharging and on the overall electricity bill, it also allows the electricity to be sold on the market.[46]
Mobilize Fast Charge
editIn Octobre 2022, Mobilize announced its plans for a European fast-charging network by 2024.[47]
Rental
editMobilize specializes in flexible rental formulas.[7] À la carte rental is one of the options available.[7]
Mobilize Share
editMobilize Share is Mobilize's car-sharing service, the first of its kind in france.[48][49]
Zity
editZity is Mobilize's car-sharing subsidiary. In 2022, its sales amounted to 12 millions euros.[50]
Data-processing
editSupported by Renault, Software Factory and other partners, Mobilize will also work to develop cutting-edge algorithms and data processing software for better forecasting of user demand and better vehicle dispatching.[51]
Financial services
editMobilize Financial Services is Mobilize's unit devoted to financial services, which is already present worldwide. Among other things, it operates in partnership with Nissan.[52] In March 2023, Mitsubishi chose Renault as its sole provider of financing services.[53][54] Among the brands of Mobilize Financial Services, there is the long-term leasing service, Mobilize Lease&Co.[55]
References
edit- ^ https://europe.autonews.com/move/renault-names-gianluca-de-ficchy-ceo-mobilize-division
- ^ a b "[Viva Technology] Mobilize se rêve en fournisseur d'électricité avec la future Renault 5". L'Usine Nouvelle.
- ^ "Møbilize, la nouvelle marque dédiée aux services de mobilité et d'énergie". media renault.
- ^ a b "Mobilize (Renault) rachète deux sociétés allemandes de leasing automobile". Le Figaro.
- ^ "Prix Renault Mobilize Espagne pour l'Inclusion et la Mobilité Durable". Le Petit Journal.
- ^ "Succédant à Vincent Hauville: Grégoire de Saint Lager nouveau PDG de Mobilize Financial Services Maroc". Aujourd'hui le Maroc.
- ^ a b c "Automobile. Avec Mobilize, Renault loue des utilitaires à la carte". Ouest France.
- ^ a b "Mobilize. Une nouvelle entité pour la mobilité chez Renault". L'Argus.
- ^ Attwood, James (14 January 2021). "Renault's transformation strategy will see 24 new vehicles by 2025". Autocar. Retrieved 23 June 2023.
- ^ "RENAULT VA LANCER UNE NOUVELLE MARQUE : MOBILIZE". Auto Plus.
- ^ "Comment Mobilize doit aider Renault à conquérir le marché des services de mobilité". L'Usine Nouvelle.
- ^ "Mobilize, l'arme de Renault pour s'imposer dans le business incertain de la mobilité". La Tribune.
- ^ "QU'EST-CE QUE MOBILIZE, LA NOUVELLE MARQUE DE MOBILITÉ DU GROUPE RENAULT?". BFMTV.
- ^ Attwood, James (14 January 2021). "Renault launches Mobilize mobility brand with Twizy-style EZ-1". Autocar. Retrieved 23 June 2023.
- ^ "Zity car-sharing to expand to Lyon in March". Electrive. 20 February 2022. Retrieved 23 June 2023.
- ^ Sigal, Peter (30 August 2021). "Renault's Mobilize unit will launch Chinese-built EV for ride-hailing and taxi services". Automotive News Europe. Retrieved 23 June 2023.
- ^ Raja, Shrawan (15 February 2022). "8 things you should know about Groupe Renault's Mobilize Limo". ElectricVehicleWeb. ElectricVehicleWeb.com. Retrieved 2 July 2022.
- ^ "Renault's Mobilize targets fleets, mobility companies and last mile operators". Fleet Europe. 16 May 2022. Retrieved 23 June 2023.
- ^ Tyler, Tim (30 October 2022). "Mobilize Fast Charge: The New Ultrafast Charging Network In Europe". CleanTechnica. Retrieved 30 October 2022.
- ^ "Mobilize Fast Charge: the new ultrafast charging network in Europe" (Press release). Mobilize. 10 October 2022. Retrieved 30 October 2022.
- ^ "Mobilize acquires share in Select Car Leasing". FleetNews.
- ^ "Mobilize Financial Services se renforce dans le leasing au Royaume-Uni". Journal Auto.
- ^ "Mobilize Financial Services buys stake in Select Car Leasing to launch Select Lease by Mobilize". Broker News.
- ^ a b "Le groupe Renault regroupe ses services financiers sous la marque Mobilize Financial Services". Auto Info.
- ^ Attwood, James (10 October 2022). "Mobilize: how Renault's new brand is out to disrupt the mobility market". MoveElectric. Retrieved 23 June 2023.
- ^ Sigal, Peter (17 January 2023). "Renault names Gianluca De Ficchy CEO of Mobilize division". Automotive News Europe. Retrieved 23 June 2023.
- ^ www
.mobilize .com /en /wearemobilizers /zity-by-mobilize-a-model-of-carsharing-in-europe / - ^ www
.mobilize .fr /offres /abonnement .html - ^ "Mobilize Limo : la berline électrique de Renault pour les taxis et VTC ne sera pas commercialisée". Challenges.
- ^ "Mobilize Duo: fun for city mobility". Media Mobilize.
- ^ "Mobilize Bento : l'héritier en mode utilitaire du Twizy est prêt". L'Automobile Magazine.
- ^ "Un ѕеgmеnt аutоmоbіlе еѕt ѕur lе роіnt dе соnnаîtrе un еѕѕоr". Money.bg.
- ^ "Renault Twizy : le mix entre moto et voiture sera supprimé". Vrum.
- ^ "Ces voitures qui vont disparaître du catalogue entre 2023 et 2025". L'Argus.
- ^ "Reloaded : la Citroën Ami ajoutera une version avec plus d'autonomie et de rapidité". 16valvulas.
- ^ "Renault revient à la micromobilité". Protothema.
- ^ "Renault Group déballe le Mobilize Bento 100 % Electric". auto-infos.
- ^ "Citroën Ami vs Mobilize Duo et Seat Minimo. Les microcars électriques des constructeurs". l'argus.
- ^ "Comment Mobilize-Renault développe Hippo, son utilitaire du futur". L'Agus.
- ^ "Renault Mobilize. Des autos partagées nommées Duo, Limo, Bento, Hippo". L'Argus.
- ^ "Elexent change de nom et devient Mobilize Power Solutions". journal auto.
- ^ "RENAULT : MOBILIZE POWER SOLUTIONS DÉPLOYÉ DANS 11 PAYS". BFM Bourse.
- ^ "[Viva Technology] Mobilize se rêve en fournisseur d'électricité avec la future Renault 5". Usine Nouvelle.
- ^ a b "Renault 5 (2024). Des recharges jusqu'à 50 % moins chères grâce à Mobilize V2G". L'Argus.
- ^ "[Viva Technology] Mobilize se rêve en fournisseur d'électricité avec la future Renault 5". L'Usine Nouvelle.
- ^ "Renault 5 (2024). Des recharges jusqu'à 50 % moins chères grâce à Mobilize V2G". L'argus.
- ^ "Mobilize Power Solutions va ouvrir 200 stations-service électriques en Europe". auto info.
- ^ "Mobilize donne naissance à son premier service d'autopartage en France". L'argus.
- ^ "Des voitures électriques en location partagée à Arcachon, une première nationale". sud ouest.
- ^ "Zity a passé la barre des 12 millions d'euros de facturation en 2022". journal auto.
- ^ "Mobilize, la nouvelle marque du Groupe Renault". avem.
- ^ "Recharge-Renault voit des synergies avec Nissan dans 11 pays". Les Echos.
- ^ "France : Mitsubishi rejoint Renault dans les solutions de financement". Les Echos.
- ^ "Recharge-Renault voit des synergies avec Nissan dans 11 pays". Les Echos.
- ^ "Renault Group accélère sur la location longue durée (LLD) avec Mobilize Lease&Co". auto infos.
External links
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