Mizzen+Main is an American clothing company based in Dallas, Texas. The company mainly focuses on menswear and was founded in 2012.

Mizzen+Main
Founded2012
FounderKevin Lavelle
Headquarters,
U.S.A.
Key people
Ryan Kent (President), Bethany Muths (CMO), Noreen Naroo-Pucci (CDO), Corey Bohler (CFO)
ProductsMenswear
Websitemizzenandmain.com

History

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Mizzen+Main was co-founded in 2012 by Kevin Lavelle. He served as the company's CEO until April 2019.[1] Chris Phillips, formerly the head of men's clothing at Stitch Fix, became the CEO.[2] When Phillips exited Mizzen+Main in early January 2021, Ryan Kent, the former COO, became the President and acting CEO.

Co-founder Lavelle began his career as a management consultant,[3] working as an intern in Washington D.C.[4]

The company was self-funded and later received external investment.[5] It began selling online and later expanded distribution to retail stores and specialty shops.[6] It also sought out partnerships with men's specialty stores and golf shops.[7] In 2013, it was invited to be one of two pop-up stores inside of Saks Fifth Avenue's New York store as part of Super Bowl XLVIII's weekend.[8][9]

References

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  1. ^ "Mizzen+Main CEO to step down to fight 'crony capitalism' with Koch-funded policy group". Dallas News. 2019-04-11. Retrieved 2019-10-05.
  2. ^ Thomas, Lauren (2019-04-11). "Stitch Fix's head of men's clothing is leaving to become CEO of online retailer Mizzen+Main". CNBC. Retrieved 2019-10-05.
  3. ^ Ward, Patricia. "SMU Alumni Name To '40 Under 40' Business Leaders List". Southern Methodist University. Retrieved 13 March 2015.
  4. ^ Ramsey, Raya (June 2014). "Mizzen+Main's 'Co Sweat' Success". D Magazine. Retrieved 13 March 2015.
  5. ^ Kolodny, Lora (28 August 2014). "Mizzen+Main Raises $1.2M for Clothes That Look Upscale, Feel Athletic". The Wall Street Journal. Retrieved 13 March 2015.
  6. ^ Cho, Hannah; Gales, Arsella (15 March 2014). "Dallas Becomes A Mini Hub of Fashion and E-commerce Startups". Dallas News. Retrieved 13 March 2015.
  7. ^ Danziger, Pamela N. "Why Digitally Native Menswear Fashion Brand Mizzen+Main Made Wholesale Retail Part Of Its Distribution Strategy". Forbes. Retrieved 2020-03-30.
  8. ^ Heine, Christopher (26 January 2014). "Marketers Are Pushing Hard to Be Seen at This Year's Super Bowl". AdWeek. Retrieved 13 March 2015.
  9. ^ Eaton, Dan (27 January 2014). "Mizzen & Main getting Super Bowl showcase". Columbus Business Journal. Retrieved 13 March 2015.
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