The McPlant is a vegetarian (and in some regions vegan) burger sold by the fast-food chain McDonald's in several European countries.[5] In 2021, McDonald's partnered with Beyond Meat, a Los Angeles–based producer of plant-based meat substitutes, to create the McPlant platform.[6][7] It features a plant-based meat alternative burger patty made from plant ingredients such as potatoes, peas and rice.[8]

McPlant
The McPlant as sold in the United States
The McPlant
Nutritional value per 1 sandwich
Energy510 kcal (2,100 kJ)
45g
Sugars11g
Dietary fiber5g
27g
Saturated8g
22g
Vitamins and minerals
MineralsQuantity
%DV
Sodium
29%
670 mg
Other constituentsQuantity
Cholesterol25mg
Percentages estimated using US recommendations for adults,[3] except for potassium, which is estimated based on expert recommendation from the National Academies.[4]
Source: [1][2]
The McPlant's packaging as it is in the United Kingdom

The McPlant was launched in the United Kingdom in January 2022, after tests in October 2021.[9] It is also available in Ireland. In both the United Kingdom and Ireland, the burger is vegan due to the use of vegan sandwich sauce and a vegan cheese alternative.[10] The McPlant is also sold in a non-vegan variant (with cheese and egg-based mayonnaise) in Austria,[11] Germany,[12] and Portugal,[13] as well as in the Netherlands with cheese and a vegan sandwich sauce.[14][15] When the McPlant was launched in Germany in February 2023, it replaced the Fresh Vegan TS burger, leading to some criticism from vegan customers.[16] According to McDonalds, the burgers are prepared on the same grill as meat products and thus are not vegan or vegetarian. McDonald's Germany targets flexitarians[17] and lists all ingredients of the burgers.[18][19] In Germany an additional McPlant Tomato Chargrill became a permanent menu item after a collaboration with two members of the band Tokio Hotel in 2024.[20][21]

In January 2023, McDonald's launched the Double McPlant with two patties in the United Kingdom and Ireland.[22][23] In Austria, McDonald's also sells the McPlant Steakhouse, a variant of the burger with steakhouse sauce.[24] In Germany and France, it also sells McPlant Nuggets made from wheat and pea protein. The full list of ingredients is not disclosed.[12][25] In Germany, McPlant nuggets are fried in the same fryers as chicken McNuggets and thus might not be vegan or vegetarian either.[26] McDonalds Germany lists the ingredients, the nuggets are based on wheat and pea protein.[27]

In several other countries, the McPlant was tested but not introduced in the permanent menu. The first tests occurred in Sweden and Denmark between January and April 2021.[28][29] In the United States, the product was initially tested in November 2021, with expanded tests in California and Texas from February 2022.[30][31] The trial run of the McPlant in the United States was discontinued in August 2022,[32] reportedly due to low sales.[33] From July until November 2022, the McPlant was served in Victoria, Australia, as a limited run item.[34][35]

See also

edit

References

edit
  1. ^ "McDonald's First Meatless Burger Is Surprisingly Delicious". Sonoma Magazine. March 4, 2022. Archived from the original on March 19, 2022. Retrieved August 16, 2022.
  2. ^ "McPlant™: McDonald's Plant-Based Burger". McDonald's. January 21, 2022. Archived from the original on August 16, 2022. Retrieved March 11, 2022.
  3. ^ United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on 2024-03-27. Retrieved 2024-03-28.
  4. ^ National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). "Chapter 4: Potassium: Dietary Reference Intakes for Adequacy". In Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). pp. 120–121. doi:10.17226/25353. ISBN 978-0-309-48834-1. PMID 30844154. Retrieved 2024-12-05.
  5. ^ Wiener-Bronner, Danielle (November 9, 2020). "McDonald's announces new chicken sandwich and 'McPlant' burger | CNN Business". CNN. Archived from the original on August 16, 2022.
  6. ^ "Beyond Meat® Announces Strategic Global Agreement with McDonald's". Beyond Meat, Inc. February 25, 2021. Archived from the original on February 26, 2021.
  7. ^ Lucas, Amelia (October 14, 2021). "McDonald's to test McPlant burger created with Beyond Meat in eight U.S. restaurants next month". CNBC. Archived from the original on October 15, 2021.
  8. ^ Wells, Madeline (February 15, 2022). "Bay Area McDonald's launched the new 'McPlant' burger. I tried it". SFGate. Archived from the original on August 16, 2022. Retrieved March 11, 2022.
  9. ^ "McDonald's vegan McPlant burger is now available in all of its UK restaurants". The Independent. 2022-01-05. Retrieved 2023-03-13.
  10. ^ "McPlant - Nutrition & Ingredients | McDonald's UK". www.mcdonalds.com. Archived from the original on February 23, 2022. Retrieved August 16, 2022.
  11. ^ "McPlant". McDonald’s (in German). Retrieved 2023-03-13.
  12. ^ a b "McPlant®". Better M | McDonald's Deutschland (in German). Retrieved 2023-03-13.
  13. ^ "McPlant". McDonald's Portugal. Retrieved 2022-03-13.
  14. ^ Foreman, Polly (2022-10-07). "McPlant Returns To All 250 McDonald's Stores In The Netherlands". Plant Based News. Retrieved 2022-10-23.
  15. ^ "McPlant » Voor de flexitariërs ☆ McDonald's". www.mcdonalds.com (in Dutch). Retrieved 2023-03-13.
  16. ^ ""Bullshit": McDonald's streicht vegane Burger - und erntet Shitstorm für Alternative". www.tz.de (in German). 27 February 2023. Retrieved 2023-03-13.
  17. ^ "McPlant | McDonald's Deutschland". www.mcdonalds.com (in German). Retrieved 2023-07-19.
  18. ^ "McPlant®". www.mcdonalds.com (in German). Retrieved 2024-12-27.
  19. ^ "McPlant Tomato Chargrill". www.mcdonalds.com (in German). Retrieved 2024-12-27.
  20. ^ "Weltstars Bill & Tom Kaulitz bekommen ihr eigenes McDonald's Menü: McPlant® Variationen in Deutschland". www.mcdonalds.com (in German). Retrieved 2024-12-27.
  21. ^ "McPlant Tomato Chargrill". www.mcdonalds.com (in German). Retrieved 2024-12-27.
  22. ^ "NEW Double McPlant". McDonald's UK. December 9, 2022. Retrieved January 1, 2023. After a successful launch last year, McDonald's is rolling out the NEW Double McPlant in all restaurants across the UK & Ireland from Wednesday 4th Jan 2023
  23. ^ Axworthy, Nicole (December 29, 2022). "McDonald's Launches Vegan Double McPlant at Nearly 1,400 Locations". VegNews. Retrieved January 1, 2023. On January 4, global fast-food chain McDonald's will roll out a new Double McPlant in all restaurants in the United Kingdom and Ireland. The move comes after a successful launch of its original plant-based burger, the McPlant, last year.
  24. ^ "McPlantSteakhouse". McDonald’s (in German). Retrieved 2023-03-13.
  25. ^ "Pourquoi ne connaît-on pas la composition exacte des nouveaux nuggets végétariens McDo?". mc.bfmtv.com.
  26. ^ "McPlant | McDonald's Deutschland". www.mcdonalds.com (in German). Retrieved 2024-12-27.
  27. ^ "9 McPlant® Nuggets". www.mcdonalds.com (in German). Retrieved 2024-12-27.
  28. ^ Sanchez, Kait (2021-02-02). "McDonald's is testing the 'McPlant' burger in Denmark and Sweden". The Verge. Retrieved 2023-03-13.
  29. ^ "McDonald's Starts Testing McPlant Burger in Europe". The Spoon. 2021-02-02. Retrieved 2023-03-13.
  30. ^ Lucas, Amelia (January 26, 2022). "McDonald's McPlant burger made with Beyond Meat sold better than expected, analyst says". CNBC. Archived from the original on January 28, 2022.
  31. ^ Lucas, Amelia (January 20, 2022). "McDonald's expands test of McPlant burger created with Beyond Meat". CNBC. Archived from the original on January 31, 2022.
  32. ^ "'I'd rather eat an actual burger': why plant-based meat's sizzle fizzled in the US". The Guardian. 2022-09-24. Retrieved 2022-10-22.
  33. ^ Lucas, Amelia (28 July 2022). "Beyond Meat stock falls after conclusion of McDonald's McPlant test". CNBC. Retrieved 2023-03-13.
  34. ^ "McPlant | McDonald's Australia". mcdonalds.com.au. Archived from the original on August 16, 2022. Retrieved July 6, 2022.
  35. ^ "McDonald's adds McPlant burger to menu in select Victorian stores". news.com.au. 2022-07-04.