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Maxwell House International is a brand of flavored instant coffee beverages produced by the Maxwell House coffee division of the Kraft Foods corporation, based in the United States.
| Type | Instant beverage |
|---|---|
| Country of origin | United States |
| Introduced | 1970s |
History
editThe product line was introduced in the early 1970s as General Foods International Coffee, a brand owned by General Foods.[1] The first three flavors at launch were Café au lait (later renamed to Cafe Francais), Suisse Mocha, and Cafe Vienna. The line, sold in small tins, was marketed as a premium product, and remained a strong seller through the 1990s.[2]
"General Foods International Coffees" underwent a name change in late 2005 to simply "General Foods International" in order to accommodate recent additions of non-coffee-based beverages (Chai latte and Vanilla Creme). In 2009, it began to carry a "From the makers of Maxwell House" secondary label. During the summer of 2010, this product line was rebranded as Maxwell House International Cafés.
References
edit- ^ Leibtag, Ephraim (2007). Cost Pass-through in the U.S. Coffee Industry. USDA Economic Research Serv.
- ^ "What Happened To General Foods International Coffee? [Updated: April 2023]". 2023-01-09. Retrieved 2023-04-26.
