Malorie Urbanovitch (born 1987) is a Canadian fashion designer from Edmonton, Alberta known for her ethically conscious clothing, a pared-down aesthetic and utilitarian designs.[1] In 2017, The Globe and Mail called her one of Canada's top new designers.[2][3]
Malorie Urbanovitch | |
|---|---|
| Born | 1987 |
| Nationality | Canadian |
| Occupation | Fashion designer |
| Known for | Practical clothing with an ethical approach |
| Website | urbanovitch |
Education
editUrbanovitch graduated in film studies from the University of Alberta. While at school, she made clothes on the side for fun. After participating in a local runway show on a whim, she was prompted to take fashion more seriously. At her second show in Calgary, she won an award which led to her first collection being presented in Toronto.[4]
Career
editUrbanovitch launched her namesake clothing line in 2012 which included knitted sweaters, hand painted pieces and 3D printed accessories.[4] Since then, she has presented her collections several times at World MasterCard Fashion Week in Toronto, where she won the Mercedes-Benz Start Up award in 2013.[1][5][6] In 2015, she was nominated for an emerging designer prize at the Canadian Arts and Fashion Awards.[7][1][8] Her 2016 collection was described as "... one of her best as she brought vintage inspired looks with contemporary cuts to the runway using a northern winter inspired color palette mixed in with the chic allure of 1980s Industrialism."[9][10]
Urbanovitch regularly works as a stylist at the Fashion with Compassion fund raising event, where she approached buyers from Simons about stocking her line.[11] Since 2015, her clothing can be found at the Canadian department store.[1][12]
Concerned about animal rights, Urbanovitch chose ethnically sourced angora from Nova Scotia for her 2014 collection, as opposed to China where the rabbits are mistreated.[13] Being a feminist, she has selected non-conventional models for her runway shows and also aims to make clothing that is utilitarian, thereby comfortable for women to wear.[14]
References
edit- ^ a b c d Georgijevic, Anya (2015-10-14). "Ahead of Toronto fashion week, Malorie Urbanovitch reflects on being a cross-Canada success story". The Globe and Mail. Retrieved 2018-04-21.
- ^ Agnew, Caitlin (2015-04-05). "The new class of top Canadian designers". The Globe and Mail. Retrieved 2018-04-21.
- ^ Parker, Odessa Paloma (2016-10-26). "Best in show: The top five collections from Toronto fashion week". The Globe and Mail. Retrieved 2018-04-21.
- ^ a b Islam, Sanam (2016-01-06). "In Edmonton by Design". Edmonton Woman. Retrieved 2018-04-21.
- ^ "Toronto fashion week in pictures: Rudsak, Wayne Gretzky Collection, Malorie Urbanovitch, Rachel Sin | The Star". The Star. 2015-10-22. Retrieved 2018-04-21.
- ^ Venerayan, Bianca (2015-03-30). "The top 10 looks from Toronto Fashion Week fall 2015". blogTO. Retrieved 2018-04-21.
- ^ La Rose, Lauren (2017-01-31). "Erdem among nominees for Canadian Arts and Fashion Awards". CTVNews. Retrieved 2018-04-21.
- ^ Laliotis, Vickie (2014-10-16). "Social Seen: Malorie Urbanovitch Collection Launch Party, Fall Fashion in the Fast Lane". www.edmontonjournal.com. Retrieved 2018-04-21.
- ^ Alleyne, Caleigh (2016-03-25). "10 Designers to Know From Toronto Fashion Week". Paste Magazine. Retrieved 2018-04-21.
- ^ "Spanning the spectrum: A style smorgasbord on Day 2 of Toronto Fashion Week". National Post. 2016-03-16. Retrieved 2018-04-21.
- ^ Baxter, Meaghan (2016-10-24). "Fashion With Compassion celebrates 20 years". Edmonton Journal. Retrieved 2018-04-21.
- ^ Leconte, Julia (2015-10-05). "Edmonton designer Malorie Urbanovitch launches fall line at Simons". Edmonton Journal. Retrieved 2018-04-21.
- ^ Barnard, Linda (2014-03-14). "Toronto Fashion Week: Clothing with a conscience". The Star. Retrieved 2018-04-21.
- ^ Teotonio, Isabel (2014-10-18). "Toronto fashion week: Do fashion and feminism make strange bedfellows?". The Star. Retrieved 2018-04-21.