Mad About Boys was a monthly magazine[1] in the United Kingdom aimed at girls aged between nine and twelve.[2] First launched in January 2001 by Planet Three Publishing,[1] it attracted controversy over what many saw as adult content, and was banned from many chain stores, including Woolworths and WH Smith.[2][3][4] It ceased publication after four issues due to poor sales.[5]

The editor of the magazine, Maria Landolfi, told PR Week: "Our USP is that we feature 12 teen boys aged 13 to 17 and get our readers to vote for the 'boy of the month' by post or on our website".[1]

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References

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  1. ^ a b c Stephen Armstrong. "Media:Pre-teen Girls". PT Week.
  2. ^ a b "Woolworths bans pre-teen magazine". BBC News. 6 February 2001. Retrieved 12 March 2012.
  3. ^ Carol Sarler. "Mad about tweenagers". The Guardian. Retrieved 12 March 2012.
  4. ^ Jessica Hodgson (6 February 2001). "Woolies bans new girls' mag". The Guardian. Retrieved 29 June 2016.
  5. ^ Anita Harris (2004). All About the Girl: culture, power, and identity. London: Routledge. p. 30. ISBN 9780415947008.