MVE Management (formerly known as Margravine Management) is a talent management company founded in 2018 by Joe Sugg and Caspar Lee in partnership with IMG.[1][2][3] The company was originally headquartered in London, England, and expanded to the United States in 2023.[4]
 | |
| Industry | Entertainment management |
|---|---|
| Founded | 2018 in London, England, United Kingdom |
| Headquarters | |
Key people | Joe Sugg Caspar Lee |
| Website | www |
History
editMVE is a joint venture with IMG and influencers Joe Sugg and Caspar Lee.[1] It was founded in 2018 under the name Margravine Management, as Sugg and Lee expressed interest in pivoting from content creation to the entertainment business.[5] It was cited to be the first company to offer talent led support in the influencer industry.[3]
In October 2019 they signed the family vlogger and musician LadBaby.[6] In September 2022 Dean Ondrus Coulson and Claudia Parrinello were appointed to oversee US operations before taking a global role from Jan 2023. In 2023, they rebranded as MVE, and opened an office in Los Angeles, California to acquire talent in the United States.[4] In July 2024, Minnie Harding was hired as UK Talent Boss, formerly at Simon Cowell's agency, YMU.[7]
Roster
editThe current roster of talent at MVE:[8]
- Adam Lind
- Aggie Lal
- Ambar Driscoll
- Amber Dowty
- Andrew Spann
- Anthony Corrado
- A Twink and a Redhead
- Barney Banks
- Brit Harvey
- Bryony Blake
- Caroline Parker
- Caroline Pearce
- Chandler Isaac
- Chloe Hayward
- Clayton Wenner
- Connor and Liana
- Crystal Tan
- Danielle Esther
- Delaney Childs
- Dianne Buswell
- Ellie Evelyn Smith
- Esme Todd
- George Clarke
- Georgia White
- Georgie Eats
- Goes Without Saying
- Goldie Quaker
- Greta Wilson
- Hanna Noelle
- Jayelle Carty
- Jayli
- Jo and Kemp
- John Gregory Smith
- Julianna Astrid
- Kaylie Stewart
- Kyron Hamilton
- Lauren Licup
- Leslie Catherine
- Lillie Grace Prescott
- Lottie Bedlow
- Lucy Flight
- Luiza Cordery
- Mads (Cripandip)
- Mark Ferris
- Milly Hobbs
- Nadia Anya
- Natalie Just
- Olivia Kirkby
- Olly Bowman
- Paige Summerton
- Rakeem Omar
- Rhys Stephenson
- Sams Eats
- Savannah Sachdev
- Sepps
- Sian Grant
- Spencer Elmer
- Victoria Glass
References
edit- ^ a b Spangler, Todd (2018-06-08). "YouTube Stars Joe Sugg, Caspar Lee Form IMG-Backed Digital Talent Management Agency". Variety. Retrieved 2024-09-11.
- ^ Innes, Molly. "YouTubers-turned-talent-managers Joe Sugg and Caspar Lee share 5 tips for creators hoping to get spotted by talent agencies". Business Insider. Retrieved 2024-09-11.
- ^ a b Pearce, Tilly (2018-06-07). "Joe Sugg and Caspar Lee launch new company to find the next YouTube megastar". Metro. Retrieved 2024-09-11.
- ^ a b Whittock, Jesse (2023-01-25). "Joe Sugg, Caspar Lee And IMG's Margravine Launches U.S. Base And Rebrands As MVE". Deadline. Retrieved 2024-09-11.
- ^ Weiss, Geoff (2018-06-07). "Joe Sugg And Caspar Lee Launch 'Margravine' Talent Firm With Strategic Partner IMG". Tubefilter. Retrieved 2024-09-11.
- ^ Spangler, Todd (2019-10-24). "Family Vloggers LadBaby Sign With WME, Margravine Management". Variety. Retrieved 2024-09-11.
- ^ Goldbart, Max (2024-07-29). "Joe Sugg & Caspar Lee's Agency Hires UK Talent Boss". Deadline. Retrieved 2024-09-11.
- ^ "MVE – Talent". www.mvemanagement.com. Retrieved 2024-09-11.