M&M'S Chocolate Bar (formerly known as M-Azing) is a candy bar manufactured by Mars, Incorporated. It is a milk chocolate candy bar with M&M's Minis inside. It has been available in crunchy and peanut butter flavors, in singles and miniatures varieties.

M-Azing
Wrapper of an M-Azing bar.
Product typeCandy
OwnerMars, Incorporated
CountryUnited States
IntroducedDecember 15, 2004; 19 years ago (2004-12-15) (first run)
2018; 6 years ago (2018) (second run, United States)
Discontinued2015; 9 years ago (2015) (first run)
2021; 3 years ago (2021) (second run, United States)

History

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The product was originally introduced in Singles and Funsize formats in 2004. In 2005, a Minis format was launched. In 2006, the company discontinued all but the Crunchy Singles variety of the candy bar, and now has a "Now with better taste" sticker on it. Mars, Incorporated stated that they planned to rebrand the bar in 2008, but this did not happen.[1]

In 2013, M-Azing was relaunched under the name M&M'S Chocolate Bar, which was discontinued in 2015.[2] It was relaunched in late 2018[3] and was sold in the United States until 2021. The M&M'S Chocolate Bar remains available in the United Kingdom and other countries.

Ad campaign

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The advertisements for M-Azing bars included people doing amazing things such as a man balancing a washing machine on his teeth.

See also

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References

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  1. ^ "Mars to Scale Back M-Azing Brand". Hills Creative Arts Pte Ltd. October 27, 2006. Archived from the original on January 14, 2009.
  2. ^ "New M&M's Chocoleate Bars". Mars, Incorporated. Archived from the original on 2014-12-21. Retrieved 2015-01-06.
  3. ^ https://www.usmagazine.com/food/news/mms-chocolate-bars-now-sold-nationwide/
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