Lalaloopsy is a line of plastic rag dolls from MGA Entertainment. Originally released in 2010 as Bitty Buttons, the brand name was changed to Lalaloopsy shortly after launch. They began to grow in popularity during the holiday season in 2010. A variety of Lalaloopsy dolls have been released, as well as several Lalaloopsy themed video games. In November 2012 and February 2013, Lalaloopsy TV specials and TV series began airing on the Nick Jr. Channel and Netflix.
 | |
| Type | Rag doll |
|---|---|
| Company | MGA Entertainment |
| Country | United States |
| Availability | 2010–2018, 2021–present |
| Slogan | Sew Magical! Sew Cute! (2010–2016, 2021–present) The Magic of Creativity! (2017–2018) |
| Official website | |
History
editOn July 19, 2010, MGA Entertainment announced the launch of a line of doll toys, Bitty Buttons (created by Amandine Consorti), featuring eight 13-inch original rag dolls with the tag line "Sew magical! Sew cute!" Each doll character was created with a fictional theme, reflecting the day they were sewn on, the fabric they were sewn from, and their pet. Isaac Larian, CEO of MGA Entertainment, said, "Bitty Buttons was designed to teach kids that everybody is unique in their own special way. The new brand promotes the idea that old things can become new again, everything can be repurposed and nothing should ever go to waste". According to company press releases, the dolls were "designed to encourage a child's imagination and creativity" and "teach important life lessons such as diversity, individuality and the idea that everything deserves a second life". At release, the original eight dolls were Crumbs Sugar Cookie, Jewel Sparkles, Peanut Big Top, Bea Spells-a-Lot, Mittens Fluff 'N' Stuff, Dot Starlight, Pillow Featherbed, and Spot Splatter Splash.[1]
The dolls changed from "Bitty Buttons" to "Lalaloopsy" shortly after launch. In November 2010, the Lalaloopsy toy line won the "Large Doll" category in the People's Play Awards,[2] and was featured the next day on the American television program Live with Regis and Kelly.[3]
Lalaloopsy's original dolls were described by CBS's The Early Show in November 2010 as "the hottest toy of the season,"[4] and MSNBC referred to them as "this year’s Tickle Me Elmo".[5] The New York Post described them as, "Creating Cabbage Patch-like hysteria among Holiday shoppers."[6] On December 21, 2010, Lalaloopsy dolls were in the first spot on "Google’s Hottest Holiday Internet Searches." According to Google searches for Lalaloopsy dolls were "up 20% since the beginning of December."[7]
On February 13, 2011, the addition of three new characters: Patch Treasurechest, Blossom Flowerpot, and Tippy Tumblelina were added to the existing line of 8. It was also announced that the company would be expanding the line of toys to include new mini versions of the dolls as well as made-for-DVD feature that has been released in spring 2012.[8]
Additional mini-series were created as well as exclusive holiday-themed dolls that could only be found at certain retail stores. On June 28, 2011, three new characters: Marina Anchors, Sahara Mirage, and Misty Mysterious were added as well as additional play-sets. Development of a Nintendo DS title was also announced,[9] with the official release date being November 6, 2011. Each game came with one of four mini dolls.[10]
On November 16, 2011, MGA announced that the newly created nurse doll - Rosy Bumps ‘N’ Bruises has been donated to more than 1,000 Red Cross hospital blood drives across the country to aid in awareness.[11] The following day, MGA announced the creation of 5 webisodes to be featured on Teletoon, and that future updates would be posted on the Lalaloopsy Facebook wall.[12]
In December 2011, MGA started to advertise Lalaloopsy Micro Figurines. Each one is about 3 centimetres (1.2 in) with a head that can be removed and placed onto the other bodies.
MGA continued to add additional characters to the Lalaloopsy toy line. As of September 2016, there are over 100 characters. The main toy line includes 13-inch dolls, the mini-series, and a variety of mini play-sets and plush dolls,[13] as well as Lalaloopsy Littles, smaller siblings of the 13-inch dolls.[14]
A spin-off known as "Lala-Oopsies" came out in late 2012. The short-lived line featured squishy princess and mermaid dolls made of foam, as well as plastic Mini Lala-Oopsies. In 2013, they received a direct to DVD movie titled Lala-Oopsies: A Sew Magical Tale. The line was discontinued that same year.
July 2015 saw the addition of a line called "Super Silly Party", featuring select classic characters with radically revamped looks.
The characters were revamped again, but this time the entire line was rebooted when the show We're Lalaloopsy premiered on Netflix in 2017.
The last release in the revamped line was Series 4 of the Mystery Minis which were released in 2018.
In August 2021, new dolls were released to celebrate the line's 10th anniversary. Some dolls were rereleases of classic characters, while others were new additions to the toy line.[15]
Characters
edit- Pillow Featherbed
- Bea Spells-a-Lot
- Jewel Sparkles
- Crumbs Sugar Cookie
- Dot Starlight
- Peanut Big Top
- Mittens Fluff 'N' Stuff
- Spot Splatter Splash
- Berry Jars 'N' Jam
- Blossom Flowerpot
- Sunny Side Up
- Tippy Tumblelina
- Ace Fender Bender
- Alice in Lalaloopsyland
- Candy Brooksticks
- Charlotte Charades
- Cinder Slippers
- Coral Sea Shells
- Cotton Hoppalong
- Curls 'N' Locks
- Ember Flicker Flame
- Forest Evergreen
- Holly Sleighbells
- Lady Stillwaiting
- Little Bah Peep
- Marina Anchors
- Misty Mysterious
- Patch Treasurechest
- Pepper Pots 'N' Pans
- Peppy Pom Poms
- Pete R. Canfly
- Pix E. Flutters
- Prairie Dusty Trails
- Prince Handsome
- Rosy Bumps 'N' Bruises
- Sahara Mirage
- Scarlet Riding Hood
- Sir Battlescarred
- Snowy Fairest
- Suzette La Sweet
- Swirly Figure Eight
- Tuffet Miss Muffet
- Wacky Hatter
- Specs Reads-a-Lot
- Bundles Snuggle Stuff
- Sprinkle Spice Cookie
- Squirt Lil Top
- Bubbles Smack 'N' Pop
- Bun Bun Sticky Icing
- Cake Dunk 'N' Crumble
- Cherry Crisp Crust
- Choco Whirl Swirl
- Dyna Might
- Fancy Frost 'N' Gale
- Feather Tell-a-Tale
- Harmony B. Sharp
- Ivory Ice Crystals
- Jelly Wiggle Jiggle
- Kat Jungle Roar
- Mango Tiki Wiki
- Pickles B.L.T.
- Scoops Waffle Cone
- Scraps Stitched 'N' Sewn
- Sprouts Sunshine
- Sugar Fruit Trops
- Toasty Sweet Fluff
- Toffee Cocoa Cuddles
- Twist E. Twirls
- Blanket Featherbed
- Matey Anchors
- Pita Mirage
- Scribbles Splash
- Stumbles Bumps 'N' Bruises
- Tricky Mysterious
- Trinket Sparkles
- Trouble Dusty Trails
- Twinkle N. Flutters
- Whiskers Lion's Roar
- April Sunsplash
- Baley Sticks N. Straws
- Cloud E. Sky
- Confetti Carnivale
- Dollop Light 'N' Fluffy
- Dotty Gale Winds
- Goldie Luxe
- Haley Galaxy
- Kitty B. Brave
- Lucky Lil' Bug
- Mint E. Stripes
- Peggy Seven Seas
- Pumpkin Candle Light
- Sand E. Starfish
- Teddy Honey Pots
- Tinny Ticker
- Winter Snowflake
- Kiwi Tiki Wiki
- Petal Flowerpot
- Red Fiery Flame
- Sherri Charades
- Twisty Tumblelina
- Bijou Treasure Trove
- Bluebell Dewdrop
- Boo Scaredy Cat
- Bouncer Fluffy Tail
- Candle Slice O' Cake
- Charms Seven Carat
- Clarity Glitter Gazer
- Dazzle 'N' Gleam
- Frost I.C. Cone
- Furry Grrs-a-Lot
- Happy Daisy Crown
- Mari Golden Petals
- May Little Spring
- Noelle Northpole
- Ocean Seabreeze
- Pearly Seafoam
- Queenie Red Heart
- Rosebud Longstem
- Smile E. Wishes
- Squiggles N' Shapes
- Star Magic Spells
- Sweetie Candy Ribbon
- Trace E. Doodles
- Velvet B. Mine
- Yuki Kimono
- Beauty Fairest
- Bow Bah Peep
- Cape Riding Hood
- Dream E. Wishes
- Mimi La Sweet
- Ribbon Slippers
- Spoons Waffle Cone
- Tiny Might
- Twirly Figure Eight
- Allegra Leaps 'N' Bounds
- Autumn Spice
- Blush Pink Pastry
- Cherie Prim 'N' Proper
- Fluffy Pouncy Paws
- Grapevine Stripes
- June Seashore
- Keys Sharps 'N' Flats
- Mona Arch Wings
- Piña Tropi-Callie
- Royal T. Honey Stripes
- Seed Sunburst
- Sticks Boom Crash
- Strings Pick 'N' Strum
- Surprise Party Curl
- Sweater Snowstorm
- Tangerine Citrus Zest
- Tart Berry Basket
- Tress Twist 'N' Braid
- Valentina Hugs 'N' Kisses
- Water Mellie Seeds
- Whirly Stretchy Locks
- Whistle Kick 'N' Score
- Breeze E. Sky
- Giggly Fruit Drops
- Mallow Sweet Fluff
- Posy Golden Petals
- Streamers Carnivale
- Whispy Sugar Puff
- Wishes Slice O' Cake
- Anna Double Scoops
- Darling Brightside
- Fries Curls 'N' Crinkles
- Patty Burgers 'N' Buns
- Pizza Cutie Pie
- Plum Flitter Flutter
- Whimsy Sugar Puff
- Storm E. Sky
- Crumpet Hearts
- Comet Starlight
- Lolly Candy Ribbon
- Rain E. Sky
- Teacup Hearts
- Laguna Sea Splash
- Penny Dots 'N' Blots
- Fairy Daffodil
- Fairy Fern
- Fairy Lilac
- Fairy Tulip
- Mermaid Anemone
- Mermaid Fin
- Mermaid Gilly
- Mermaid Kelp
- Mermaid Opal
- Mermaid Tadpole
- Mermaid Treasure
- Mermaid Water Lily
- Princess Anise
- Princess Juniper
- Princess Lavender
- Princess Nutmeg
- Princess Saffron
- Princess Sesame
- Brittlestar
- Flutterwings
- Checkers
- Dottyback
- Almond
- Glowy
- Hazelnut
- Honeycomb
- Jamberry
- Lady B.
- Juggles
- Macadamia
- Mallow
- Mocha
- Moon Glow
- Mulberry
- Paw Paw
- Pina
- Pinkmelon
- Pinkpetal
- Ropes
- Ruffles
- Scone
- Sea Squirt
- Skyblue
- Slippers
- Snap Pea
- Sunnystar
- Sunstar
- Starry Night
- Starnight
- Tangerine
- Tea Biscut
- Waffles
- Winterfleece
- Wooly Fuzzy Fleece
- Purrty Kitten Paws
- Tickles B. Nana
- Belly Curly Tail
- Toothy Yawns-a-Lot
- Leafy Cuddle 'N' Shy
- Pandy Chomps-a-Lot
- Carrot Long Ears
Animated media
edit- Lalaloopsy Webisodes (2011–2015)
- Adventures in Lalaloopsy Land: The Search for Pillow (2012)
- Lalaloopsy (2013–2015)
- Lala-Oopsies: A Sew Magical Tale (2013)
- Lalaloopsy Ponies: The Big Show (2014)
- Lalaloopsy Babies: First Steps (2014)
- Lalaloopsy Girls: Welcome to L.A.L.A. Prep School (2014)
- Lalaloopsy: Festival of Sugary Sweets (2015)
- Lalaloopsy: Band Together (2015)
- We're Lalaloopsy (2017)
References
edit- ^ Susan Hale (July 19, 2010). "MGA Entertainment Invites You to Enter the Magical World of Bitty Buttons". prnewswire. Retrieved November 6, 2011.
- ^ "Lalaloopsy, Winner of People's Play Awards!" (video). December 7, 2010. Retrieved November 6, 2011.
- ^ "Chris Byrne with Lalaloopsy and Legend of Nara on Live with Regis and Kelly" (video). December 8, 2010. Retrieved November 6, 2011.
- ^ "Gaga over Lalaloopsy Dolls" (video). The Early Show. CBS News. November 22, 2010. Retrieved November 6, 2011.
- ^ "Lalaloopsy doll this year's Tickle-me Elmo". prnewswire. November 22, 2010. Archived from the original on January 13, 2012. Retrieved November 6, 2011.
- ^ Giove, Candice M. (November 21, 2010). "'Santa' claws out for doll". New York Post. Retrieved November 6, 2011.
- ^ Parija Kavilanz (December 21, 2010). "Google's hottest holiday searches". CNNMONEY.com. Retrieved November 6, 2011.
- ^ "Lalaloopsy & Mini-Lalaloopsy" (PDF). MGA Entertainment. February 13, 2011. Retrieved November 6, 2011.[permanent dead link]
- ^ "MGA Entertainment Licenses Worldwide Multi-Platform Videogame Rights for the Lalaloopsy™ Brand to Activision Publishing" (PDF). MGA Entertainment. June 13, 2011. Retrieved November 6, 2011.[permanent dead link]
- ^ "MINI LALALOOPSY™ DOLL TO COME WITH NINTENDO DS™ GAME". Retrieved November 6, 2011.
- ^ "All-New Lalaloopsy™ Nurse Doll - Rosy Bumps 'N' Bruises™ - Teams Up with Red Cross this Holiday Season to Promote Blood Donations and Honor Nurses" (PDF). MGA Entertainment. November 16, 2011. Retrieved November 18, 2011.[permanent dead link]
- ^ Susan Hale (November 17, 2011). "MGA Launches Lalaloopsy(TM) Into the Entertainment Universe!". MGA Entertainment. Retrieved November 18, 2011.
- ^ "Facebook announcement". MGA Entertainment via Facebook. Retrieved November 18, 2011.
- ^ "We made a Lala-oppsie — Lalaloopsy Littles will be arriving to Toys 'R' Us stores near you in early December". MGA Entertainment via Facebook. Retrieved November 18, 2011.
- ^ "Beloved Lalaloopsy™ Dolls Return To Stores Worldwide". PR Newswire. August 9, 2021. Retrieved August 11, 2021.
