Pedro Luis Joao Figueira Álvarez (born 18 June 1998), known as La Divaza, is a Venezuelan and Mexican[1] YouTuber and singer.[3][4][5] He is the second YouTuber from Venezuela to reach one million subscribers, after Dross.[6]
| La Divaza | |||||||||||||
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| Born | Pedro Luis Joao Figueira Álvarez June 18, 1998 | ||||||||||||
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| Years active | 2012–present | ||||||||||||
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| Subscribers | 10.4 million[2] (16 February 2024) | ||||||||||||
| Total views | 894.68 million[2] (16 February 2024) | ||||||||||||
| Network | Broadband TV | ||||||||||||
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Biography
editHe was born in the city of Maracay, Aragua, Venezuela. He studied at Instituto Escuela Maracay, graduating in 2015. He began producing videos on YouTube at the end of 2012, in which he described the situation in his home country. His character, "La Divaza", caused controversy nationally and internationally for the peculiar personality it presented and the content of his videos. He has since become an icon and a phenomenon on social media.[7]
In 2011, Divaza began making videos of the social networking site Habbo, but stopped in 2012 when his channel called La Divaza flourished.[6]
"La Divaza" is Pedro Luis' alter ego, "a diva." It is a varied channel as far as content is concerned, ranging from vlogs, gameplays and reviews to annual awards like the VMAs, AMAs, EMAs, Billboards, Miss Universe, Met Gala and the Grammys, to more serious topics of social awareness.[8]
His best friend, Jose Gregorio Santos Terrasi (also known as La Jose), lives with him in Mexico City. He has made several appearances in his channel when he lived in Venezuela with the YouTuber Konrad Montero (also known as La Konrad) but because of the distance, their only contact was via social networks.[9][10]
He is currently touring and performing for his millions of fans throughout the world. He has collaborated with many famous YouTubers such as Mariale, Alejo Igoa, Kimberly Loaiza and Juan Pablo Jaramillo. He has nine million subscribers on YouTube.[11]
In December 2017, he released a song as a part of a viral YouTube challenge called "Roast Yourself" (like the challenge itself) that was accompanied by a music video, promoting his alter ego. One week later, the song was available on iTunes,[12] reaching the top on Mexico and other Latin American countries. The music video got one million likes in 24 hours and more than six million views on YouTube. As of June 2020, the music video had 115 million views and 3,5 million likes, making it the most successful song ever by a YouTuber.[13] He performed the song live at the 2018 MTV Millennial Awards, where he hosted the show alongside Chilean-born Mexican singer Mon Laferte, in which he won two awards, MIAW Icon of the Year and Roasted of the Year.
On 15 November 2019, he released his first song, "Cachete Al Suelo", under the music label Warner Music Group.
In 2020 he made a challenge video called "Sing the song" with Colombian singer Karol G.
On 28 December 2020 he launched his new song, "D.I.V.A."
In 2022 he launched a new song, "La Noche".
In 2023 integrate the new season of the reality La Venganza de los Ex, launched in the channel MTV Latinoamerica and the platform of streaming Paramount+.[clarification needed]
He also has a second channel on YouTube called "Keeping Up With La Divaza", where he broadcasts the podcast Radio Divaza, made with his best friend and influencer José Gregorio Santos Terrasi "La Jose". This podcast can also be found on Spotify.
Filmography
editTV
edit| Year | Program | Role | Media |
|---|---|---|---|
| 2018 | MTV Millennial Awards | Host with Mon Laferte | MTV |
| 2022 | La Venganza de los Ex VIP | Participant | Paramount+ |
| 2024 | La casa de los famosos | Housemate | Telemundo |
Awards and nominations
edit| Year | Event | Category | Result | Ref. |
|---|---|---|---|---|
| 2016 | MTV Millennial Awards | Styler of the year | Nominated | [14][circular reference] |
| 2017 | The freshest face | Nominated | [15][circular reference] | |
| Supercolab of the year | Nominated | |||
| 2018 | Miaw icon of the year | Won | [16][circular reference] | |
| Roast of the year | Won | |||
| 2019 | Miaw icon | Nominated | [17][circular reference] | |
| Instastories | Nominated | |||
| 2021 | God of the Podcast | Won | [18][circular reference] |
References
edit- ^ a b Gobierno de Mexico (19 September 2017), Ficha de registro CURP mexicana de Pedro Luis Joao Figueira Álvarez, retrieved 15 July 2023
- ^ a b "About LA DIVAZA". YouTube.
- ^ "La Divaza es portada de la nueva edición de la 'Revista Tú'" [La Divaza is the cover of the new edition of the 'Revista Tú']. Entretengo (in Spanish). 13 June 2018. Retrieved 22 July 2019.
- ^ Sánchez, Macarena (21 July 2018). "De estudiante a furor en YouTube: la historia de "La Divaza", el youtuber venezolano". infobae (in European Spanish). Retrieved 26 September 2020.
- ^ "Conozca por qué La Divaza es tendencia en redes sociales". EL NACIONAL (in Spanish). 21 March 2020. Retrieved 26 September 2020.
- ^ a b "CelebridadPlus: LA DIVAZA EL YOUTUBERS VENEZOLANO MÁS FAMOSO LLEGO AL MILLÓN EN YOUTUBE". celebridadplus.com.ve. Archived from the original on 16 January 2017.
- ^ Ramos, Dulce Maria (18 December 2016). "Pedro Figueira". estampas.com. Archived from the original on 22 December 2017. Retrieved 11 March 2017.
- ^ "Pedro Figueira, LA DIVAZA: "No es fácil digerir qué es un youtuber" – Revista Venezolana". revistavenezolana.com. 21 December 2016.
- ^ "La Divaza dio detalles de sus proyectos en La Bomba – Televen". televen.com. 9 March 2017.
- ^ "La Divaza, el influencer venezolano que cautiva a América Latina". expreso.ec. Archived from the original on 11 March 2017. Retrieved 11 March 2017.
- ^ "LA DIVAZA". YouTube. Retrieved 17 January 2018.
- ^ Roast Yourself – Single by La Divaza on Apple Music, 2 December 2017, retrieved 17 January 2018
- ^ ""Roast yourself" de La Divaza suma más de 16 millones de reproducciones". www.20minutos.com.mx – Últimas Noticias (in Mexican Spanish). 4 January 2018. Retrieved 26 September 2020.
- ^ "Anexo:MTV Millennial Awards 2016".
- ^ "Anexo:MTV Millennial Awards 2017".
- ^ "Anexo:MTV Millennial Awards 2018".
- ^ "Anexo:MTV Millennial Awards 2019".
- ^ es:Anexo:MTV Millenial Awards 2021