KKZX

KKZX
Spokane, Washington;
Broadcast area	Spokane, Washington
Frequency	98.9 MHz (HD Radio)
Branding	98.9 KKZX
Programming
Format	Classic rock
Subchannels	HD2: KQNT simulcast (News/talk)
Ownership
Owner	iHeartMedia, Inc.; (iHM Licenses, LLC);
Sister stations	KCDA, KISC, KFOO-FM, KZFS, KQNT
History
First air date	October 10, 1975 (as KICN)
Former call signs	KICN (1975–1985); KQSP (1985–1988)
Technical information
Licensing authority	FCC
Facility ID	53146
Class	C
ERP	100,000 watts
HAAT	490 meters (1,610 ft)
Translator(s)	100.9 K265AV (Bonners Ferry, Idaho)
Links
Public license information	Public file; LMS;
Webcast	Listen live (via iHeartRadio)
Website	989kkzx.iheart.com

KKZX (98.9 FM) is a classic rock radio station serving the Spokane, Washington area. The station offers up a steady diet of rock music hits from the 1960s to the early 1990s.^[2]^[3]^[4]

In 2015, KKZX experimented with harder and more recent selections to try to compete with active rocker Rock 94 1/2. However, the increasingly crowded rock competition, as well as the audience and listener input was negative towards the harder sound. As of January 2018, KKZX went back to a mix of classic rock, including Aerosmith, The Beatles, Fleetwood Mac, Led Zeppelin, and The Rolling Stones, which the station is known for. KKZX also cut back on Grunge Rock, as OZ 95.7 cut into the ratings and the creation of the new Alt 96 FM.

Personalities on the station includes Jim Arnold, Laura Hall, and Jason McCollim. The station is an affiliate of The Beatle Years, Acoustic Storm, Nights with Alice Cooper, and Time Warp. The station broadcasts with an ERP of 100 kW and is owned by iHeartMedia.

Programming is also heard on 100.9 K265AV Bonners Ferry, Idaho, serving Boundary County where FM reception is difficult due to mountainous terrain.