Rucka Rucka Ali took the name of the album from a June 2010 incident where three British students were reprimanded after publicly showing the music video for his single "Ima Korean" to their class while studying different countries' musical traditions. One South Korean student was "devastated, upset, very offended, and feeling very lonely" as the only East-Asian child in the class. An assistant headteacher named Len Idle said the song was "probably racist".[3]