Juice (Australian magazine)

Juice was an Australian music magazine which was published between 1993 and 2003.

History

edit

Juice was launched by Toby Creswell and Lesa-Belle Furhagen, who had previously worked at Rolling Stone Australia.[1] The two magazines would become rivals in the youth market, as they covered similar topics and music.[2]

The first issue of Juice was published March 1993, with 13 issues published each year. The magazine was monthly, the thirteenth issue being a yearbook.[3] It occasionally reproduced content from American magazine Spin.[3] The magazine featured musicians on its cover, and one featuring a near-nude Angie Hart became infamous as the singer sought to change how she was perceived at the time.[4]

John O'Donnell was founding editor, leaving in 1994 for Sony Music Australia's alternative record label Murmur.[5][6][7] His final issue was June 1994.[2] Craig Mathieson took over as editor and was later replaced by Lisa Anthony, and Ben McKelvey.[8][9] Toby Creswell remained editorial director until 2002.[10]

The magazine won several awards, including Magazine of the Year, Magazine of General Excellence, and Best Feature Story for a Magazine at the 1998 Australian Society of Magazine Editors awards. At the time it was considered Australia's "leading music-lifestyle title".[11]

In 1999 Juice launched their website juice.net, which was updated daily with music news, videos, and reviews, aimed at 15-25 year olds. The website received 60,000 visitors on its first day, and Lesa-Belle Furhagen announced they would offer a free email service, message boards, and chat channels. It was expected to earn money through advertising and ecommerce.[12]

Juice was published in the Sydney suburb Darlinghurst by Terraplane Press until it was sold to Pacific Publications at the beginning of 2003.[13] After being relaunched in March,[14] on 10 July 2003 Juice was closed, with its publisher citing low circulation numbers which had dropped from 25,000 to 6,000.[13] Juice published its final issue in July 2003, number 123.[3]

Collections

edit

The Arts Centre Melbourne, National Library of Australia, State Library of New South Wales and State Library Victoria hold complete sets of Juice.[15]

References

edit
  1. ^ "Lowest of the Low 6". Clinton Walker. Retrieved 11 May 2022.
  2. ^ a b Mathieson, Craig (1996). Hi fi days : the future of Australian rock. St. Leonards, NSW, Australia: Allen & Unwin. pp. 18, 21. ISBN 1-86448-232-X. OCLC 37499974.
  3. ^ a b c Juice. Darlinghurst, New South Wales: Terraplane Press.
  4. ^ Gale, Catherine (10 November 2009). "Hart in the right place". The Advocate. Retrieved 11 May 2022.
  5. ^ Apter, Jeff (2006). A new tomorrow : the Silverchair story. Sydney: Random House Australia. p. 40. ISBN 978-1-74274-386-8. OCLC 1302140763.
  6. ^ Eliezer, Christie (22 April 1995). "Success Spurs Restructured Sony Music Australia". Billboard. p. 62 – via Google Books.
  7. ^ Baker, Glenn (5 November 1994). "Murmur Of Approval For New Oz Imprint". Billboard. p. 54 – via Google Books.
  8. ^ "Totally off the wall". The Sydney Morning Herald. 15 July 2002. Retrieved 11 May 2022.
  9. ^ "From Down Under to 'The Source': An Interview with Simone Amelia Jordan". Rolling Stone Australia. 4 October 2021. Retrieved 11 May 2022.
  10. ^ "Love that teen spirit". The Sydney Morning Herald. 29 November 2003. Retrieved 11 May 2022.
  11. ^ Morris, Samantha (10 July 1998). "Generation enters new era". The Australian Jewish News. p. 6. Retrieved 11 May 2022.
  12. ^ Czeiger, Ronny (24 December 1999). "Publisher to take over HQ". The Australian Jewish News. p. 10. Retrieved 11 May 2022.
  13. ^ a b "Seven's out of Juice - mag lost its readers". The Sydney Morning Herald. 11 July 2003. Retrieved 11 May 2022.
  14. ^ "Silverchair frontman may quit performing". Sydney Morning Herald. 29 March 2003. Retrieved 11 May 2022.
  15. ^ "Trove". trove.nla.gov.au. Retrieved 11 May 2022.
edit