Intrapreneurial Bricolage (IB) is the pursuit of entrepreneurial endeavors, operating within a larger organization using only limited, available resources.[1] The term combines the two concepts of intrapreneurship and bricolage. Intrapreneurship uses principles and strategies from the discipline of entrepreneurship and applies them within the confines of an organization rather than initiating new ones. Borrow from the French word for "makeshift job", bricolage is a type of art using whatever media is at hand. In the context of intrapreneurial bricolage, intrapreneurs find innovative ways to work with a scarcity of resources.
Background
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In The Savage Mind, French anthropologist Claude Lévi-Strauss discussed 'bricolage' as having roots in the French idea of a worker who uses his hands inventively to accomplish what other workers cannot. In his description of this jack-of-all-trades, Lévi-Strauss explains that there is no requirement for skills and tools to be highly specialized. Instead, this 'bricoleur' is flexible enough to be able to use minimal resources for multiple applications.[2]
Hidden Assets
editOne of the key principles of IB is finding utility in resources commonly overlooked.[3] These resources can be divided into tangible and intangible assets. Often these assets are overlooked because they are obscured, dispersed or underutilized.[4] Some examples of hidden assets include:
- Personal Knowledge or Skills
- Networking
- Germinal Financing
- Information Technology
References
edit- ^ Halme, Minna; Lindeman, Sara; Linna, Paula (June 2012). "Innovation for Inclusive Business: Intrapreneurial Bricolage in Multinational Corporations". Journal of Management Studies. 49 (4): 743–784. doi:10.1111/j.1467-6486.2012.01045.x.
- ^ Lévi-Strauss, Claude (2000). The savage mind ([10. print.]. ed.). Chicago: Univ. of Chicago Press. p. 10. ISBN 978-0226474847. Retrieved 2 July 2018.
- ^ Mahajan, Aarti; Clarysse, Bart (June 25–28, 2013). "Technological Innovation and Resource Bricolage in Firms: The Role of Open Source Software". In Etiel Petrinja; Giancarlo Succi; Nabil Ioini; Alberto Sillitti (eds.). Open Source Software: Quality Verification. 9th International Federation for Information Processing Working Group 2.13 International Conference, Open Source Software 2013, Koper-Capodistria, Slovenia. IFIP Advances in Information and Communication Technology. Vol. 404. pp. 1–17. doi:10.1007/978-3-642-38928-3_1. ISBN 978-3-642-38927-6.
- ^ Witell, Lars; Gebauer, Heiko; Jaakkola, Elina; Hammedi, Wafa; Patricio, Lia; Perks, Helen (2017). "A bricolage perspective on service innovation". Journal of Business Research. 79: 290–298. doi:10.1016/j.jbusres.2017.03.021.