The Industries Mécaniques Maghrébines S.A. (IMM) are a Tunisian car manufacturer headquartered in the city of Kairouan. The company was founded in 1982 by GM and other investors[2] and closed for the first time in 1988; the plant was reopened in 1991.[1] Since then, the manufacturer has formed subsidiaries to distribute its vehicles in Carthage, Tunis and Oued Smar, Algeria.
| Company type | S.A. (Tunisia) SARL (Algeria) |
|---|---|
| Industry | Manufacturing, assembly and distribution of vehicles. |
| Founded | 1982[1]-1988 1991-present |
| Headquarters | , Tunisia |
Area served | Maghreb |
Key people | Tahar Latrous (CEO) Jameleddine Latrous (GM) |
| Products | Automobiles Minivans Pickups SUVs |
| Owner | General Motors Isuzu |
Number of employees | 320 (Tunisia, 2009) 20 (Algeria, 2009) |
| Parent | General Motors Locomotif du Tunisie |
| Divisions | Industries Mécaniques Maghrébines SARL |
The company is owned by General Motors and Isuzu.
In January 2008, it was announced that the Algerian subsidiary will be converted for the assembly of vehicles, up to 25,000 units a year.
In Kairouan, IMM is manufacturing up to 4,000 units a year, marketed alongside the two local markets in Gibraltar, Morocco, Mauritania and Libya. The IMM is responsible for the supply of the markets of the Maghreb region and the Arab Maghreb Union.
IMM is the only Tunisian car manufacturer besides Wallyscar. However, in Algeria SOVAC (VW), Elsecom Motors (Ford) and the RPA (Renault) are serious competitors.
Current models
edit-
-
Isuzu D-Max
2009–present
Former models
edit-
Isuzu Midi
1983-1988 -
Isuzu Rodeo
1983-1988 -
Isuzu Rodeo
1991-1995 -
Isuzu Rodeo
1995-2002 -
-
Isuzu D-Max
2002-2009
_(front),_Serdang.jpg)
References
edit- ^ a b The Middle East and North Africa. Psychology Press. October 30, 2003. ISBN 9781857431841.
- ^ "G.M. in Tunisia". The New York Times. Reuters. June 15, 1982.