The seventh-generation iPad Pro,[a] marketed as the iPad Pro (M4), is a line of iPad tablet computers developed and marketed by Apple Inc. It was announced on May 7, 2024 during Apple's "Let Loose" event.[3]
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| Also known as | iPad Pro (7th generation) |
|---|---|
| Developer | Apple Inc. |
| Manufacturer | Foxconn (on contract) |
| Product family | iPad Pro |
| Type | Tablet computer |
| Generation | 7th |
| Release date | May 15, 2024 |
| Operating system |
|
| System on a chip | Apple M4 |
| CPU | 9 cores (3 high performance + 6 high efficiency), 10 cores (4 high performance + 6 high efficiency) |
| Memory | 8 GB, 16 GB RAM (LPDDR5X) |
| Storage | 256 GB, 512 GB, 1 TB, 2 TB |
| Graphics | 10 core 7th generation Apple-designed GPU |
| Camera | 12 MP wide and 12 MP landscape front-facing ultrawide |
| Connectivity | Wi-Fi 6E with 2x2 MIMO and Simultaneous dual band, Bluetooth 5.3 Wi-Fi + Cellular models 5G (sub‑6 GHz) with 4x4 MIMO, Gigabit LTE with 4x4 MIMO and LAA |
| Power | 11-inch: Built-in 31.29-watt-hour rechargeable lithium-polymer battery 13-inch: Built-in 38.99-watt-hour rechargeable lithium-polymer battery |
| Dimensions |
|
| Mass |
|
| Predecessor | iPad Pro (6th generation) |
| Related | iPad Air (6th generation) |
| Website | www |
The seventh-generation iPad Pro was released on May 15, 2024,[4] and is Apple's first device to use the M4 chip,[5] as well as an OLED-based display module.[6] The 13-inch version is Apple’s thinnest device, with both models surpassing the seventh-generation iPod Nano.[3]
Features
editHardware
editThe seventh-generation iPad Pro models feature the Apple M4 SoC. iPad Pro colors are available in Silver and a new Space Black, which is a darker version of Space Grey, similar to the M3 MacBook Pro. The device comes with a Tandem OLED display for both the 11 and the 13-inch model. The iPad Pro base model has 256 GB of storage and provides additional storage capacity of 512 GB, 1 TB and 2 TB. Both models have full screen brightness of 1000 nits for XDR content (with 1600 nits for HDR content). The iPad Pro offers 8 GB of RAM for the 256 and 512 GB and comes with a (binned) 9 core CPU with 3 performance cores and 6 efficiency cores and a 10 core GPU. For the iPad Pro with 1 and 2 TB, the device comes with a 10 core CPU with 4 performance cores and 6 efficiency cores along with 16 GB RAM. The iPad Pro 1 and 2 terabyte configurations also provides users with the option to add a nano-texture display, and to view the screen in ambient light conditions reducing glare. Unlike previous iPad Pros which comes with a 12 MP and a 10 MP ultrawide camera, this iPad Pro only comes with a 12 MP camera, LiDAR and an upgraded True Tone flash. The tablet also comes with a landscape front facing camera.[3][7] The M4 chip has options of a 9 and 10 core CPU.[8]
Connectivity
editThe seventh generation iPad Pro includes a USB-C port for charging and connecting accessories. It supports Thunderbolt 3 and USB 4 with support for charging, and transfer speeds up to 40Gbps. The iPad Pros support the Apple Pencil Pro, the Apple Pencil USB-C and a new Apple Magic Keyboard featuring a new keyboard layout. The device also comes with WiFi 6E (802.11ax) and Bluetooth 5.3 connectivity on all models, with cellular models adding sub-6 GHz 5G support.[8]
"Crush!" advertisement controversy
editThe initial announcement advertisement for the iPad Pro, titled "Crush!", received criticism for portraying various artistic instruments and books being destroyed by a hydraulic press and being symbolically compressed into an iPad Pro.[9] The advertisement was originally posted to CEO Tim Cook's X account and the company's YouTube channel.[10] In a statement to Ad Age on May 9, 2024, an apology was issued by Tor Myhren, Apple’s VP of marketing communications, stating "Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world. Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry."[11] In response to the controversy, Samsung released an ad for their Galaxy Tab S9 titled "UnCrush". Utilizing the same setting, it features a woman playing a damaged guitar from the rubble while using a Tab S9 Ultra as a music sheet, before ending with the tagline "Creativity cannot be crushed."[12]
Timeline
edit| Timeline of iPad models |
|---|
 |
Notes
edit- ^ Officially referred to by Apple as the iPad Pro 11-inch (M4) and the iPad Pro 13-inch (M4)
References
edit- ^ "About iPadOS 18 Updates". Apple Support. iPadOS 18.1.
- ^ "iPad Pro - Technical Specifications". Apple. Retrieved 2024-05-08.
- ^ a b c Parsons, Jeff (2024-05-07). "Apple 'Let Loose' event announcements — new iPad Pro M4, iPad Air, Apple Pencil Pro and latest news". Tom's Guide. Retrieved 2024-05-08.
- ^ "Apple's New iPad Air and iPad Pro Models Available From May 15". MacRumors. 2024-05-07. Retrieved 2024-05-08.
- ^ Espósito, Filipe (2024-05-07). "Apple unveils M4: Its first chip made for AI from the ground up". 9to5Mac. Retrieved 2024-05-08.
- ^ Apple just unveiled new iPads — including Pro models with OLED screens for the first time
- ^ updated, Axel MetzContributions from James Rogerson last (2022-07-30). "iPad Pro 7: new sizes, prices, features, and everything we know so far". TechRadar. Retrieved 2024-05-22.
- ^ a b "iPad Pro - Technical Specifications". Apple. Retrieved 2024-05-23.
- ^ "Why Apple's New iPad Pro Ad Has Sparked Backlash". TIME. 2024-05-09. Retrieved 2024-05-09.
- ^ Crush! | iPad Pro | Apple. Retrieved 2024-05-10 – via www.youtube.com.
- ^ Mickle, Tripp (2024-05-09). "Apple Says Destructive iPad Ad 'Missed the Mark'". The New York Times. ISSN 0362-4331. Retrieved 2024-05-10.
- ^ "Watch: Samsung takes a dig at Apple with Uncrush video ad". Android Authority. 2024-05-16. Retrieved 2024-05-16.
- ^ Apple Inc. (2010–2011). iPad News – Newsroom Archive. Retrieved June 7, 2018.
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