Hunkemöller is a Dutch fast fashion retailer selling affordable lingerie and related products.[1]

Hunkemöller International B.V.
IndustryFast fashion
Founded1886
ProductsLingerie
Websitehunkemoller.com
Hunkemöller store in Antwerpen (2017)

Corporate information

edit

Hunkemöller identifies itself as a fast fashion company.[2] It was founded in 1886 in Amsterdam as a speciality shop for corsets.[3]

Private equity ownership

edit

The company was acquired by The Carlyle Group in early 2016.[4] Since the end of 2010 the company belonged to PAI Partners.[5] It previously was part of Maxeda.[6][7]

In October 2021, The Carlyle Group shared its intention for the sale of the business.[8] In October 2021, its CEO estimated the company's value at €1bn (£855.45m).[8] In 2022, Carlyle sold the company but remained a minority shareholder.[9]

Greenwashing

edit

In 2022, the German consumer advocate filed a lawsuit against Hunkemöller for misleading advertising after Hunkemöller claimed products were sustainable when they were not produced with sustainable materials.[10][11]

References

edit
  1. ^ "S&P Global Ratings". disclosure.spglobal.com. Retrieved 2024-05-20.
  2. ^ "Vacancy — Internship Technical Product Development". jobs.hunkemoller.com. Archived from the original on 2024-05-20. Retrieved 2024-05-20.
  3. ^ "Carlyle Is Said to Weigh Sale of Lingerie Brand Hunkemoller (1)". news.bloomberglaw.com. Retrieved 2024-05-20.
  4. ^ "Hunkemöller | The Carlyle Group". www.carlyle.com. Retrieved 2016-11-07.
  5. ^ "PAI Partners agrees to sell Hunkemöller to The Carlyle Group" (PDF). Archived from the original (PDF) on 2016-11-07.
  6. ^ "Maxeda's Hunkemoller bought by PAI". Retail Week. 23 November 2010. ProQuest 808588556.
  7. ^ Newswires, Dow Jones. "Four bidders for Maxeda's Hunkemoller". Retrieved 2024-05-21.
  8. ^ a b "Hunkemöller bosses talk Brexit bumps, business rates and bras". 5 October 2021.
  9. ^ Hughes, Huw (2022-03-23). "Lingerie brand Hunkemöller returns to Dutch ownership". FashionUnited. Retrieved 2024-01-27.
  10. ^ Preuss, Simone (2022-04-07). "Greenwashing: Verbraucherzentrale Rheinland-Pfalz reicht Klage gegen Hunkemöller ein". FashionUnited (in German). Retrieved 2024-05-20.
  11. ^ "Nachhaltig produzierte Kleidung". Verbraucherzentrale Rheinland-Pfalz (in German). 2022-04-05. Retrieved 2024-05-20.