Hollywoodbets is a sports betting company based in South Africa. It is also known as Hollywood Sportsbook. It currently operates in South Africa, Mozambique, Ireland and the United Kingdom. The company offers betting via its website, mobisite, call centre, and USSD. It has retail branches in South Africa and Mozambique.
Type of site | Private |
|---|---|
| Headquarters | , South Africa |
| Area served | South Africa, Mozambique, Ireland, United Kingdom, |
| Industry | Online gambling |
| Services | Online & Mobile betting |
| Employees | 6200+ |
| URL | www |
Hollywoodbets offers betting on horse racing, football/soccer, cricket, rugby, tennis, motorsport and more. Hollywoodbets offers over 2400 Lucky Numbers draws a week to bet on (fixed odds betting on lotto draws). Other products offered include Habanero, YGG, PariPlay, Pragmatic Games, Aviator, JetX, Scratch Cards, Betgames Africa, Ezugi, Evolution, Live Instant Win, Jika Sports, and Golden Race.
Hollywoodbets was ranked number 8 on the list of the Top 50 Gaming Sites Worldwide published by iGaming Business Magazine in March 2019.[1]
Etymology
editHollywoodbets’ name was inspired by the race track Hollywood Park Racetrack in Los Angeles, USA.[2]
History
editHollywoodbets originally started in 1986 as a small South African based publishing company named Winning Form that handled the publishing and distribution of racecards for South African Horse Racing. Winning Form still publishes racecards for all South African racing.[citation needed]
Hollywoodbets entered the bookmaking industry with the opening of its first betting branch in Argyle Road, Durban in 2000. This was later followed by the opening of the current flagship branch, Hollywood Park in Springfield Park, Durban.[citation needed]
Countries
editHollywoodbets currently operates in four countries. South Africa, Mozambique, Ireland, and the United Kingdom.
Hollywoodbets operates 96 shops across South Africa under a number of gaming licences issued by regulators in Gauteng, Western Cape, Eastern Cape, Free State, Limpopo, Mpumalanga, and KwaZulu-Natal.
There are currently two Hollywoodbets branches in Maputo, Mozambique; as well as a mobile platform to bet on.
In November 2018, Hollywoodbets went live with its website in Ireland, making its services available to Irish customers. In March 2019, the company went live with its website in the United Kingdom.
Sponsorships
editThe company is the current title sponsor of the Hollywoodbets Dolphins cricket team. They started as associate sponsors of the franchise in the 2015/16 season,[3] before becoming the title sponsors in the 2016/17 season.[4]
Hollywoodbets sponsored the KwaZulu-Natal Coastal and KwaZulu-Natal Inland teams for the 2017 Africa T20 Cup. Hollywoodbets KZN Inland went onto win the tournament, after defeating Free State in the final.[5] At the start of the 2018/19 domestic cricket season, Hollywoodbets committed to sponsoring both the KwaZulu-Natal Coastal and the KwaZulu-Natal Inland senior provincial teams for the duration of the season, covering the Africa T20 Cup, 3 Day Cup and 50 Over competition.[6]
Hollywoodbets came on board as the title sponsors of the Murray Cup in 2018.[7] This is a rugby knock-out competition involving clubs from the KwaZulu-Natal Rugby Union.
Hollywoodbets became the title sponsors of the Phaka rugby show on Supersport in February 2019. Hollywoodbets’ new sponsorship relationship with the show will allow the company to assist development rugby teams who desperately need the support and equipment to be able to grow their talented players.[8]
Hollywoodbets sponsored the 2019 COSAFA Cup, which was staged in Durban from 25 May to 8 June 2019.[9]
On Thursday, 27 June 2019, Hollywoodbets was announced as the naming rights sponsor for both Greyville and Scottsville racecourses in a 3-year deal. The racecourses will now be known as Hollywoodbets Greyville Racecourse and Hollywoodbets Scottsville Racecourse.[10]
On Monday, 7 October 2019, Hollywoodbets was announced as the naming rights sponsor for Kingsmead Cricket Ground in a 5-year deal, that would see the commitment run until August 2024.[11]
In February 2020, Hollywoodbets became the official betting partner to LaLiga in South Africa. The partnership included soccer development and community work across underprivileged parts of South Africa, with the focus on making an impact on the game at grassroots levels.[12]
On Sunday, 16 May 2021, Hollywoodbets was announced as the title sponsor of the SAFA National Womens Soccer League, with the tournament being renamed the Hollywoodbets Super League.[13] The Hollywoodbets logo would be shown across the front of all the teams' jerseys for the 2021/22 season.
On Friday, 16 July 2021, Hollywoodbets was announced as the principal partner of Brentford Football Club. The Hollywoodbets logo will be shown across the front of the club's home, away and third shirts throughout the 2021/22 Premier League. The initial deal was signed for a period of two years.[14]
In December 2021, Hollywoodbets acquired the naming rights to Kings Park Rugby Stadium, the home of the Sharks in Durban. The 52 000-seater arena will be known as Hollywoodbets Kings Park from January 2022.[15]
In February 2022, Hollywoodbets took over from Vodacom as the title sponsor of the Durban July Handicap, becoming only the third sponsor in the last 59 years. The sponsorship included an increase in the prize purse for the main race to a record R5 million in stakes. The Hollywoodbets Durban July will take place on Saturday 2 July 2022.[16]
In June 2022, the Council of Southern Africa Football Associations (COSAFA) signed a one-year title sponsorship agreement with Hollywoodbets for the COSAFA Cup, the COSAFA Women’s Championship, the COSAFA Women’s Champions League and the COSAFA Beach Soccer Championship.[17]
On 3 August 2023, Hollywoodbets was announced as the new title sponsor of the Sharks Rugby team. The Hollywoodbets logo will feature prominently on the front and back of The Sharks jerseys across all competitions.
Social responsibility
editEvery Hollywoodbets branch in South Africa supports a local charity, as well as a local sports team, as part of their Social Responsibility Programme, commonly known as the Hollywoodbets MyCommunity Programme. Included are children's homes,[18] community centers, old-age homes and schools.
With regards to community sports teams, they include soccer teams,[19] cricket teams,[20] rugby[21] and other sports.
In September 2021, Hollywoodbets announced the launch of the Hollywood Foundation. The Hollywood Foundation will operate as a "fully-fledged non-profit organisation that plays an active role in the communities within which it operates." The Foundation works on projects focussing on welfare, education, sports, arts and culture as well as investing in SMMEs.[22]
Food
editThe Hollywood Bunny Bar branches, under the Hollywoodbets banner, currently consists of 8 branches located in the South African provinces of Gauteng, KwaZulu-Natal, the Eastern Cape and Western Cape. These branches are famous for their authentic Durban curries, and won the award for Best Bunny Chow in 2014 after winning the Bunny Chow Barometer Challenge 2014.[23]
Brand ambassadors
editIn 2016, former Orlando Pirates and Bafana Bafana soccer player Jerry Sikhosana was named as a brand ambassador for Hollywoodbets.[24] In 2017, former Kaizer Chiefs, Mamelodi Sundowns and Bafana Bafana goalkeeper Brian Baloyi also joined as a brand ambassador for Hollywoodbets.[25]
In 2019, rugby twins Akona Ndungane and Odwa Ndungane joined Hollywoodbets as Brand Ambassadors. The pair are actively involved in Hollywood's partnership with the Phaka rugby programme on SuperSport, as well as initiatives through the twin's Ndungane Foundation.[26]
In March 2020, former South African Champion jockey Anthony Delpech joined on as a brand ambassador for Hollywoodbets. His main role is to assist in managing the Hollywood Syndicate, the horse racing ownership arm of Hollywoodbets.[27]
In April 2020, former South African cricketer Mike Procter joined on as a brand ambassador for Hollywoodbets.[28] Work was done in conjunction with the Mike Procter Foundation, as well as Ottawa Primary School in Durban, where Procter runs the physical education programme.
In 2020, South African-born actress Nomzamo Mbatha joined Hollywoodbets as a brand ambassador. Hollywoodbets works with the actress and her Lighthouse Foundation in various community development and bursary projects.[29]
In December 2021, radio sports talk show host Robert Marawa was introduced as a Hollywoodbets brand ambassador, and appeared in TV commercials and advertisements for the brand. [30] [31]
In February 2022, sports broadcaster Carol Tshabalala, known as South Africa’s "First Lady of Sport", signed as the latest Brand Ambassador for Hollywoodbets. [32]
In November 2022, former South African football captain Teko Modise joined Hollywoodbets as their latest brand ambassador.[33]
In April 2024, Hollywoodbets announced South African rugby player Eben Etzebeth and his actress wife Anlia Star as the newest brand ambassadors for the company.[34]
Awards
editIn 2018 at the Gambling Industry Awards held in South Africa, Hollywoodbets was awarded best Corporate Social Investment (CSI), Best Sports Betting Campaign for 2018, Best Employer of the Year and Best CEO of the Year (Suren Rampersadh).[35][36]
In 2021, Hollywoodbets was voted as KwaZulu-Natal's Brand of the Year at the Standard Bank KZN Top Business Awards. [37]
References
edit- ^ "Top 50 Gaming Sites Worldwide". iGaming Business. 19 March 2019. Retrieved 19 March 2019.
- ^ "BetConstruct to power online sportsbook for South African bookmaker". Gaming Intelligence. Retrieved 15 August 2016.
- ^ "Sunfoil Dolphins sign associate sponsor". East Coast Radio. GamePlan Media. Retrieved 16 September 2015.
- ^ "Dolphins and Hollywoodbets strike sponsorship deal". cricket.co.za. Cricket South Africa. Retrieved 11 August 2019.[permanent dead link]
- ^ "Hollywoodbets KZN Inland win Africa T20 Cup final in style". Northglen News. Gameplan Media. Retrieved 26 September 2017.
- ^ "Hollywoodbets backing KZN's senior provincial teams". Hollywoodbets Dolphins. Archived from the original on 15 December 2018. Retrieved 12 September 2018.
- ^ "KZN Rugby presents the Hollywoodbets Murray Cup". Sharks Rugby. Archived from the original on 17 August 2018. Retrieved 31 July 2018.
- ^ "Hollywoodbets new sponsor of SuperSport's Phaka show". Sport24. Retrieved 8 February 2019.
- ^ "Hollywoodbets to sponsor 2019 COSAFA Cup!". COSAFA. Retrieved 7 May 2019.
- ^ "KZN Racecourses - Groundbreaking Partnership Announced". Sporting Post. 27 June 2019. Archived from the original on 20 October 2020. Retrieved 27 June 2019.
- ^ Mercury Reporter (8 October 2019). "Hollywoodbets takes on stadium naming rights". The Mercury. IOL.
- ^ "WATCH: LaLiga partners with Hollywoodbets to help football development in SA". The Citizen. 29 January 2020.
- ^ "SAFA Announce New Sponsor For National Women's Soccer League". Soccer Laduma. 16 May 2021. Archived from the original on 17 May 2021. Retrieved 16 May 2021.
- ^ "Brentford announce Hollywoodbets as new principal partner". www.brentfordfc.com. 16 July 2021. Retrieved 16 July 2021.
- ^ Peters, Carl. "Hollywoodbets gets naming rights to Kings Park Rugby Stadium in Durban". Witness. News24.
- ^ "Durban July - New Sponsor & Increased Stake!". Sporting Post. 24 February 2022. Archived from the original on 27 March 2023. Retrieved 13 June 2022.
- ^ "COSAFA kicks off new season with Hollywoodbets as Title sponsor". www.linkedin.com. 15 June 2022.
- ^ "Hollywoodbets supports Children's Care Centre". News24. Port Elizabeth Express. Retrieved 7 August 2017.
- ^ Pienaar, David (1 May 2017). "Hollywood Bets sponsors soccer kids". Alberton Record. Retrieved 1 May 2017.
- ^ "Interesting Facts around Hollywoodbets Dolphins". Northglen News. Caxton Central. Retrieved 15 February 2017.
- ^ "UHollywoodbets noNtunja bafunqula umbhoxo". I'Solezwe lesiXhosa. Archived from the original on 13 February 2019. Retrieved 7 February 2019.
- ^ "Hollywoodbets announces the launch of the Hollywood Foundation". Bizcommunity.
- ^ Moodley, Camara. "Hollywood Bets crowned the Bunny Chow kings". Rising Sun Overport. Archived from the original on 21 September 2014. Retrieved 19 September 2014.
- ^ Tseke, Malebo. "Company welcomes new brand ambassador". The Tembisan. Archived from the original on 22 April 2016. Retrieved 21 April 2016.
- ^ "Brian Baloyi - New Hollywoodbets Brand Ambassador". Hollywoodbets Sports Blog. Retrieved 8 September 2017.
- ^ "Former Springbok twins Akhona and Odwa Ndungane place their bets on young talent". www.iol.co.za.
- ^ "Delpech joins Hollywoodbets | Turf Talk". Turf Talk. Archived from the original on 5 July 2020. Retrieved 13 March 2020.
- ^ "Mike Procter signs on as Hollywoodbets Brand Ambassador". Hollywoodbets Blog. Retrieved 1 April 2020.
- ^ "Hollywoodbets, Lighthouse Foundation pledge R1m towards bursary project". www.bizcommunity.com.
- ^ "Hollywoodbets Signs Robert Marawa as Ambassador". Sport Industry News. 1 December 2021. Retrieved 1 December 2021.
- ^ "Flames and a marching band: Touch of Hollywood as Marawa named brand ambassador". TimesLIVE. Times Live. Retrieved 1 December 2021.
- ^ "First Lady Of Sport Joins Hollywoodbets". Sporting Post. 10 February 2022. Archived from the original on 27 March 2023. Retrieved 10 February 2022.
- ^ "Hollywoodbets Announces Bafana Bafana Legend Teko Modise as a Brand Ambassador". Sports Brief. 23 November 2022. Retrieved 23 November 2022.
- ^ "Eben and Anlia Etzebeth named Hollywoodbets brand ambassadors". Bizcommunity. Retrieved 15 April 2024.
- ^ "GI AWARDS 2018 WINNERS". Gambling Industry Awards.
- ^ "SA's Leading Bookmaker Shows The Way". Sporting Post. 6 September 2018. Archived from the original on 16 April 2019. Retrieved 6 September 2018.
- ^ "STANDARD BANK KZN TOP BUSINESS AWARDS Supplement-Mercury - eBook 2021". online.flipbuilder.com.