Haier Pakistan is a consumer electronics and home appliances company in Pakistan.
 | |
| Company type | Private |
|---|---|
| Industry | Consumer electronics Home appliances |
| Founded | 2001 |
| Headquarters | , |
Area served | Pakistan |
Key people | Javed Afridi (CEO) |
| Products | Major appliances Small appliances Commercial heating and cooling systems Consumer electronics |
| Owner | Haier (55%) Ruba Group (45%) |
| Website | haier |
History
editHaier Pakistan was founded in 2001 as a joint venture between Ruba Group (now known as JW-SEZ Group) and Haier with an initial investment of US$500 million.[1][2]
In 2004, Haier began manufacturing home appliances in Pakistan, including microwave ovens.[1]
In 2015, Haier invested $5 million to establish a mobile phone assembly plant in Lahore, which would annually manufacture over 1.5 million cellphones for the Pakistani market.[3] In 2017, Haier established a plant to assemble laptops in Pakistan.[4]
References
edit- ^ a b Jamal, Nasir (May 11, 2015). "Innovation-driven business". DAWN.COM.
- ^ "Joint ventures: Haier-Ruba plans expansion, investment of $1.5b". The Express Tribune. May 9, 2015.
- ^ Haq, Shahram (21 December 2015). "With encouraging response, Haier Pakistan to expand more aggressively". The Express Tribune. Retrieved 2 August 2017.
- ^ "Haier set to manufacture laptops in Pakistan". Profit by Pakistan Today. April 19, 2017.
External links
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