The Government Identity System is maintained by His Majesty's Government to present unified branding format for the logos of government ministries, agencies and arms length bodies.[1] The format was introduced in 2012 alongside a revamp of gov.uk to provide a clearer brand for all government work.[2]
The consistent element of the Government identity is the Royal Coat of Arms, with the text name of the organisation below it, and a vertical line of colour to the left.
Exemptions to the use of the Royal Coat of Arms may be permitted when an organisation has its own arms, insignia, or symbol.[3] These include:
- HM Coast Guard
- HM Revenue & Customs
- Home Office and associated agencies
- Department for International Trade
- Government Communications Headquarters
- Ministry of Defence and associated agencies
- Scotland Office
- Secret Intelligence Service
- Security Service
- UK Hydrographic Office
- UK Atomic Energy Authority
- Wales Office
References
edit- ^ "Branding guidelines". GCS - Government Communication Service.
- ^ "Farewell to departmental logos". BBC News. May 10, 2012.
- ^ "Identity Guidelines" (PDF). gcs.civilservice.gov.uk.