The Ford Maverick is a four-door, compact pickup truck manufactured and marketed by Ford Motor Company. It was unveiled on June 8, 2021, as Ford's smallest truck, slotted below the mid-size Ford Ranger.[6]
Ford Maverick | |
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![]() 2022 Ford Maverick XLT AWD | |
Overview | |
Manufacturer | Ford Motor Company |
Model code | P758[1] |
Production | 2021–present |
Model years | 2022–present |
Assembly | Mexico: Hermosillo (Hermosillo Stamping and Assembly) |
Designer | |
Body and chassis | |
Class | Compact pickup truck |
Body style | 4-door pickup truck |
Layout | |
Platform | Ford C2[4] |
Chassis | Unibody |
Related | |
Powertrain | |
Engine |
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Electric motor | 88 kW (118 hp) permanent-magnet synchronous AC (hybrid) |
Power output | 191–250 hp (142–186 kW) |
Transmission |
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Hybrid drivetrain | Parallel hybrid |
Battery | 1.1 kWh lithium-ion (hybrid) |
Dimensions | |
Wheelbase | 121.1 in (3,076 mm) |
Length | 199.7 in (5,072 mm) 200.7 in (5,098 mm) (Tremor) |
Width | 72.6 in (1,844 mm) |
Height | 68.7 in (1,745 mm) 69.5 in (1,765 mm) (Tremor) |
Curb weight | 3,674 lb (1,666 kg) 3,807 lb (1,727 kg) (Tremor) |
Using a front-wheel drive-based unibody platform shared with the Ford Escape and Bronco Sport, the pickup's power train offerings include a gasoline hybrid engine or a turbocharged gasoline engine, the latter available with all-wheel drive. The truck is exclusively offered in a 4-door crew cab configuration with a short bed.
The Maverick went on sale in late 2021 for the 2022 model year.[7] The truck saw strong demand from consumers, with Ford unable to fulfill all orders it received for the 2022 model year, and only accepting orders for the 2023 model year for one week.[8][9]
Background
editFord announced plans to launch a compact pickup truck based on Ford's C2 platform used by the Ford Focus in January 2019,[10] simultaneously with the appearance of the first pre-production prototypes.
In July 2020, a tailgate photo leaked to the press, confirming the truck would use the Maverick name, previously used on Ford's compact passenger car (1970–1979).[11] Ford noted the name was not selected to recall the earlier passenger car, but was found to resonate with younger, active customers.[12]
The Maverick is manufactured at Ford's Hermosillo Assembly in Mexico alongside the Bronco Sport for both the North and South American auto markets.[13][14] Production began on September 2, 2021.[15]
In January 2022, Ford suspended customer orders due to a backlog in vehicle production. The company told dealers it intended to resume taking orders for the 2023 model later in the year. The strong demand for the Maverick was said to indicate consumer support for a more affordable pickup truck.[16]
Marketed as Flexbed, the cargo area features a load length of 4.5 feet (1.4 m), (accommodating 4'x8' sheets with the tailgate lowered partially, resting on the bed's wheel wells); pre-stamped slots in the bed sides to accommodate customization; and a built-in, separately fused 12-volt electrical circuit, also to accommodate customization.
Powertrain
editA hybrid engine with an e-CVT gearbox is standard equipment on all Maverick models. A 2.5-liter iVCT Atkinson cycle inline-four gasoline engine paired with an electric motor produces a combined 191 hp (194 PS; 142 kW) at 5600 rpm. The engine produces 155 lb⋅ft (210 N⋅m; 21.4 kg⋅m) of torque at 4000 rpm, and the hybrid system produces 173 lb⋅ft (235 N⋅m; 23.9 kg⋅m) of torque.[17]
A 2.0-liter EcoBoost twin-scroll turbocharged inline-four gasoline engine is optional. This engine produces 250 hp (253 PS; 186 kW) at 5500 rpm and 277 lb⋅ft (376 N⋅m; 38.3 kg⋅m) of torque at 3000 rpm, and is paired with an 8-speed automatic transmission. Front-wheel drive is standard on all models, with all-wheel drive offered only with the EcoBoost engine.
The Maverick can tow 2,000 lb (910 kg) standard, with an optional upgrade to 4,000 lb (1,800 kg) when equipped with the optional EcoBoost engine, all-wheel drive, and 4K Tow Package option (which includes more robust cooling for the engine and transmission, a trailer brake controller and lower axle gear ratios).[18] Also optional only on AWD models is an FX4 off-road package featuring additional traction control modes, hill descent control, skid plates, tow hooks and all-terrain tires.[19]
On August 1, 2022, Ford announced a new Tremor package for 2023 Maverick AWD models at the XLT and Lariat trim levels, adding significant off-road capability to the Maverick.[20] The package includes a twin-clutch rear drive unit with a differential lock feature taken from the Bronco Sport Badlands that can divert rear-axle torque to either wheel.[21] It also includes a redesigned front fascia to improve the approach angle, upgraded suspension components, and a factory lift to increase ground clearance by 1" over other Maverick models, in addition to off-road features from the existing FX4 package.
All Maverick models use a rotary gear selector knob located on the center console.
In July 2023, Ford's CEO Jim Farley stated that 56% of buyers chose the hybrid power train for their Maverick instead of the standard 2.0L EcoBoost, even though the hybrid option was $1500 more expensive.[22]
Trim levels
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The Maverick is available in three trim levels with the same designations as all Ford trucks: base (XL), mid-level (XLT), and top-tier (Lariat).
Front-wheel drive is standard on all models, and all-wheel-drive is an available option on the 2.0L EcoBoost gasoline engine.
Standard equipment on all trim levels includes a touchscreen infotainment system with wired Apple CarPlay and Android Auto smartphone integration and 4G LTE capability, a rear-view camera, pre-collision assist with automatic emergency braking, power windows and door locks, remote keyless entry, auto-on headlamps and auto high-beams, a multi-function steering wheel, and air conditioning. Options available on all models include a power/tilt moonroof and the Ford CoPilot360 suite of driver assistance technologies.
The base (XL) trim comes with silver-painted steel wheels, black exterior trim, a six-speaker audio system, and cloth seating surfaces. Notably, cruise control and power mirrors were not available as options on the 2022 base (XL) model. Cruise became a standard feature for 2023.[23]
The mid-level (XLT) trim adds features to the base trim, including cruise control, power mirrors, aluminum-alloy wheels, color-keyed exterior trim, higher-grade cloth seating and interior trim, a larger (4.2") full-color LCD instrument cluster display, and remote start. An optional package adds heated and power-adjustable seats, a leather-wrapped steering wheel and other features to the mid-level trim.
The top-tier (Lariat) trim adds features to the mid-level trim, including ActiveX faux leather-trimmed seating surfaces and leather-wrapped steering wheel, heated front bucket seats, powered seat adjustments, push-button ignition, a powered sliding rear window and others. Optional features available as part of the luxury package only on the top-tier trim level include adaptive cruise control, a Bang & Olufsen premium amplified audio system, and SiriusXM satellite radio.
A First Edition Package was available at launch based on the top-tier trim with options, including the 2.0L EcoBoost engine and eight-speed automatic transmission. It featured unique aluminum-alloy wheels and painted exterior trim. It was only available for a limited number of units in the 2022 model year.
Facelift (2025)
editThe facelifted Maverick was unveiled on July 31, 2024 as a 2025 model year vehicle. Changes include a new front fascia with new headlights (in the shape of number '7') and each trim has its own unique grille design, the interior receives a new 13.2" touchscreen using Sync 4 software with wireless Apple CarPlay and Android Auto smartphone integration and 5G LTE connectivity, the option of a 360-degree camera system, the addition of Pro Trailer Backup Assist and Pro Trailer Hitch Assist features, and the AWD option is became available on the Hybrid models for the first time.[24] The facelift brings the introduction of the Lobo model features dual-piston front caliper for the braking system, a sports-tuned suspension lowered by 0.5 in (13 mm) and 1.12 in (28 mm) front and rear respectively, a retuned AWD system with a Lobo mode that activates torque vectoring, a sportier exterior design with black painted trim and 19" black colored turbofan-styled alloy wheels, the interior receives a few differences such as exclusive seat badging, and this model is powered by the 2.0 EcoBoost engine with power output remain unchanged paired to a 7-speed Powershift dual-clutch automatic transmission.[25]
Safety
editThe Maverick has ventilated disc brakes on all wheels.[26] All trim levels provide standard Pre-Collision Assist With Automatic Emergency Braking.[27]
IIHS
editThe 2022 Maverick was tested by the IIHS:[27]
Front crash prevention (Vehicle-to-Pedestrian, day) | Advanced |
Front crash prevention (Vehicle-to-Pedestrian, night) | Basic |
Seat belt reminders | Poor |
NHTSA
editThe 2022 Maverick was tested by the National Highway Traffic Safety Administration and received 4 out of 5 stars overall.[28]
Sales
editYear | U.S. | Canada | Mexico | Brazil |
---|---|---|---|---|
2021 | 13,259[29] | 1,504[30] | 847[31] | 39[32] |
2022 | 74,370[33] | 2,286[34] | 1,380[35] | |
2023 | 94,058[36] | 2,345[37] | 1,654[38] |
References
edit- ^ "Ford Maverick 1st Generation (P758)". car.info. Retrieved January 14, 2024.
- ^ Wayland, Michael (June 9, 2021). "Ford announces new Maverick hybrid pickup". NBC News. Retrieved June 18, 2022.
- ^ Johnson, Kyle (August 30, 2021). "Ford Maverick Lariat Interior Inspired by Fancy Shoes and a Chinese Food Run". The News Wheel. Retrieved June 18, 2022.
- ^ Seabaugh, Christian (June 8, 2021). "The 2022 Ford Maverick Is a Truly Compact Pickup Truck That Serves Up Big MPG". MotorTrend. Retrieved January 25, 2022.
- ^ a b Evans, Brett T. (June 8, 2021). "2022 Ford Maverick Compact Truck Revealed: 40 MPG From $19,995". Motor1.com. Retrieved January 25, 2022.
- ^ Hoffman, Connor (June 8, 2021). "2022 Ford Maverick Arrives as a Hybrid Compact Pickup". Car and Driver. Retrieved June 8, 2021.
- ^ Bruce, Chris (March 15, 2021). "Ford Maverick Spied Looking Adorable Next To F-150". Motor1.com. Retrieved May 15, 2021.
- ^ Patel, Joel (September 22, 2022). "Ford closing 2023 order banks". carsdirect.com. Retrieved May 8, 2023.
- ^ Foote, Brett (April 28, 2023). "Ford Maverick Order banks open in July". fordauthority.com. Retrieved May 8, 2023.
- ^ "Jim Farley Confirms Ford Compact Pickup is Coming". The News Wheel. January 22, 2019. Retrieved September 26, 2020.
- ^ Teague, Chris (July 21, 2020). "Ford Maverick Compact Pickup Truck Tailgate Leaked". The Drive. Retrieved September 26, 2020.
- ^ Glon, Ronan (August 28, 2021). "Ford explains it didn't name the Maverick after the 1970s compact car". Autoblog. Retrieved October 6, 2021.
- ^ Bruce, Chris (January 23, 2019). "Ford Announces Compact Pickup Truck To Slot Below Ranger". Retrieved September 26, 2020.
- ^ Bigg, Martin (September 23, 2020). "New Ford Maverick Will Be Much Smaller Than The Ranger". Retrieved September 26, 2020.
- ^ Miranda, Jonathan (September 2, 2021). "Ford Maverick arranca producción en México". Autocosmos México (in Mexican Spanish). Retrieved September 3, 2021.
- ^ Colias, Mike (January 24, 2022). "Ford Shuts Off Orders for New $20,000 Maverick Pickup". Wall Street Journal. ISSN 0099-9660. Retrieved January 24, 2022.
- ^ "2022 Ford Maverick Tech Specs" (PDF). Ford.com. Ford Motor Company. Retrieved November 8, 2021.
- ^ Gonderman, Jason (October 5, 2021). "Towing Heavy With the New 2022 Ford Maverick". MotorTrend. Retrieved October 17, 2021.
- ^ Brady, Duncan (February 14, 2022). "Ford Maverick Expert Review". MotorTrend. Retrieved July 6, 2022.
- ^ "New Maverick Tremor Off-Road Package Revealed As Ford Re-Opens Retail Order Banks For Its Hottest Vehicles". Ford.com. Ford Motor Company. Retrieved January 5, 2022.
- ^ Panait, Mircea (July 31, 2022). "2023 Ford Maverick Tremor Features Bronco Sport Badlands Twin-Clutch Rear Drive Unit". autoevolution.com. AutoEvolution. Retrieved January 5, 2022.
- ^ Rosevear, John (July 27, 2023). "As Ford loses billions on EVs, the company embraces hybrids". CNBC.
- ^ "2023 FORD MAVERICK XL GAINS STANDARD CRUISE CONTROL". Ford Authority. September 16, 2022. Retrieved September 16, 2022.
- ^ Fitzgerald, Jack (July 31, 2024). "2024-07-31". Car and Driver.
- ^ Bragman, Aaron (August 1, 2024). "2025 Ford Maverick Lobo: The Return of the Street Truck". cars.com.
- ^ "Probamos la pick up compacta más potente del segmento". Revista Auto Test Digital. July 8, 2022.
- ^ a b "2022 Ford Maverick Crew cab pickup". IIHS-HLDI crash testing and highway safety.
- ^ "2022 Ford Maverick Crew cab pickup". NHSTA Safety Ratings.
- ^ "Ford Maverick US car sales figures". carsalesbase.com. Retrieved January 11, 2022.
- ^ "2022 Ford Maverick Sales Figures". carfigures.com. Retrieved May 22, 2022.
- ^ García, Gerardo (January 8, 2022). "Los 379 autos más vendidos de México en 2021: la lista completa del ranking de ventas". Motorpasión México (in Spanish). Retrieved January 11, 2022.
- ^ "Brazil 2021". autoo. February 3, 2022. Retrieved January 6, 2023.
- ^ "F-Series Captures America's Best-Selling Truck Crown For 46th Straight Year; Ford Posts Record Electric Vehicles Sales, Harnesses No. 2 EV Automaker Spot; Ford Expands Total Market Share In 2022" (Press release). US: Ford. January 5, 2023. Retrieved January 9, 2023.
- ^ García, Gerardo (January 8, 2022). "Los 371 autos más vendidos de México en 2022: el ranking completo con todos los modelos". Motorpasión México (in Spanish). Retrieved January 14, 2023.
- ^ "Brazil 2022". autoo. February 3, 2022. Retrieved January 6, 2023.
- ^ "Ford U.S. Sales Rise 7.1% to Nearly 2 Million Vehicles in 2023" (Press release). US: Ford. January 4, 2024. Retrieved January 13, 2024.
- ^ García, Gerardo (January 10, 2024). "Los autos más vendidos en México en 2023: así queda el ranking con los 389 modelos". Motorpasión México (in Spanish). Retrieved January 13, 2024.
- ^ "Brazil 2023". autoo. February 3, 2022. Retrieved January 6, 2023.