Flont was a jewelry rental service e-commerce company[1][2] founded in 2016 and available from May 2017 to 2019.[3] Flont employed a 'jewelry as a service' model, where customers could subscribe for a monthly or yearly fee and in exchange receive unlimited jewelry rentals from the site.[3] Its founder Cormac Kinney was a former president of a joint venture with Cartier and Richemont.[1]
| Company type | Private |
|---|---|
| Industry | E-commerce |
| Founded | 2016 |
| Founder | Cormac Kinney |
| Headquarters | , United States |
Area served | United States |
Key people | Carmen Busquets, Adrian Cheng |
In 2018, Chow Tai Fook announced a joint venture with Flont to open up to 500 locations in China inside Chow Tai Fook retail stores.[4][5]
The company shut down its business in 2019.[6]
History
editIn 2016, Flont was founded by Cormac Kinney in partnership with over 40 brands. In 2017, Adrian Cheng, executive Chairman of Chow Tai Fook and New World Development, announced a $2 million seed-round investment in the company.[7] The startup announced a $5 million capital raise in October 2017.[3] As of 2023, the flont.com website was no longer accessible.
References
edit- ^ a b Samaha, Barry (2017-07-23). "Flont Is Changing How to Buy Fine Jewelry Online". Forbes Magazine.
- ^ "Flont Dresses San Francisco Society in Style". Vogue. 2017-04-13.
- ^ a b c Davis, Ashley (2017-10-13). "Jewelry as a Service Start-Up Raises $5M". National Jeweler.
- ^ Chen, Cathleen (2018-05-23). "Adrian Cheng Plans China Rollout for Flont, Moda Operandi". Business of Fashion.
- ^ Rapp, Jessica (2018-11-12). "What Adrian Cheng's New Investments Tell Us About Chinese Millennials". Jing Daily.
- ^ Roxanne Robinson (4 July 2022). "Jewelry Borrowing Is Back in Style". NYTimes.
- ^ "Flont Closes $2m Seed Funding Round". FinSMEs.com. 2017-03-14.
External links
edit- Flont Archived 2017-10-16 at the Wayback Machine
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