First Choice Haircutters is a Canadian hair salon company. The company originated with a single salon in London, Ontario, in 1980 and began franchising about 2 years later. First Choice Haircutters was purchased by Regis Corporation in October 2000. Currently, it has over 400 locations throughout Canada and the United States.[1] It is a franchise company, and experienced system-wide sales of nearly $3 billion in 2007.[1] First Choice Haircutters is a subsidiary of Regis Corporation, the largest hair salon chain in the world which also owns other concepts such as Supercuts, Vidal Sassoon, Cost Cutters and SmartStyle.[2]
 | |
| Company type | Subsidiary |
|---|---|
| Genre | Value Priced |
| Founded | 1980 |
| Founder | A. Bud Cowan |
| Headquarters | , Canada |
Number of locations | 400+ |
Area served | North America |
Key people | John Fraser |
| Parent | Regis Corporation |
| Website | http://www.firstchoice.com/ |
Company origin and profile
editThe company headquarters are located in Regis Corporation's home office, based in Minneapolis, MN. Often located in strip malls, the company describes itself as targeting "value-conscious families".[2] Most salons are 800–1000 square feet, with a minimum frontage of 15 feet.[3] The salons operate primarily on a “walk-in” or no appointment necessary basis. First Choice Haircutters offers a seven-day guarantee on all their products and services.[1] In 2018, the company launched First Choice Cares, a national initiative intended to provide free haircuts to those in need in the communities the company is in.[4] The initiative has provided roughly 500 free cuts since May 2019.[citation needed]
Related stories
editThe Canadian actress Jacqueline MacInnes Wood, who later went on to act in the soap opera The Bold and the Beautiful, made her debut in a commercial for the company.[5] She was only eighteen when she played the part of "the hair girl" on the commercial; the ad was still running three years later.[6]
References
edit- ^ a b c "The Company". First Choice Haircutters. Retrieved 2008-09-09.
- ^ a b "First Choice Haircutters". Regis Corporation. Archived from the original on 2008-09-24. Retrieved 2008-09-09.
- ^ "Leasing". First Choice Haircutters. Retrieved 2008-09-09.
- ^ "The kindest cut: Stylists get snipping with free haircuts at Gathering Place". cbc news. Retrieved 2019-05-15.
- ^ Warner, Tyrone. "New Canadian 'B&B' star not afraid of a little criticism". CTV Television Network. Archived from the original on 2008-12-05. Retrieved 2008-09-09.
- ^ "Biography". CBS. Archived from the original on 2008-09-09. Retrieved 2008-09-09.
External links
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