File:Doctor Who Season 16 DVD.jpg

This is the DVD cover art of The Key to Time. The cover art copyright is believed to belong to the publisher of the video or the studio which produced the video.

May be found at the following website: http://www.bbcshop.com/drama/doctor-who-the-key-to-time-box-set-dvd/invt/bbcdvd2754

The Key to Time

The entire front cover. Because the image is cover art, a form of product packaging, the entire image is needed to identify the product, properly convey the meaning and branding intended, and avoid tarnishing or misrepresenting the image.

The copy is of sufficient resolution for commentary and identification but lower resolution than the original video cover. Copies made from it will be of inferior quality, unsuitable as artwork on pirate versions or other uses that would compete with the commercial purpose of the original artwork.

Main infobox. The image is used for identification in the context of critical commentary of the work for which it serves as cover art. It makes a significant contribution to the user's understanding of the article, which could not practically be conveyed by words alone. The image is placed in the infobox at the top of the article discussing the work, to show the primary visual image associated with the work, and to help the user quickly identify the work and know they have found what they are looking for. Use for this purpose does not compete with the purposes of the original work, namely the video cover creator's ability to provide video cover design services and in turn marketing video to the public.

As a video cover, the image is not replaceable by free content; any other image that shows the packaging of the video would also be copyrighted, and any version that is not true to the original would be inadequate for identification or commentary.

Use of the video cover in the article complies with Wikipedia non-free content policy and fair use under United States copyright law as described above.