"F.R.E.S.H." was the second single released from Scribe's second studio solo album, Rhyme Book. It was released on 8 September 2007.[1]

"F.R.E.S.H."
Single by Scribe
from the album Rhyme Book
Released8 September 2007
GenreHip hop
Length3:26
LabelDirty Records
Songwriter(s)Malo Luafutu, Tenei Kesha
Producer(s)10Aciouss
Scribe singles chronology
"My Shit"
(2007)
"F.R.E.S.H."
(2007)
"Say It Again"
(2008)

"F.R.E.S.H." stands for "Forever Rhyming Eternally Saving Hip hop".[2]

Composition

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"F.R.E.S.H." was written by Scribe and 10Aciouss.[3] The song opens with horse hoofbeats,[4] which producer 10Aciouss originally recorded from a horse travelling on cobblestones.[5] It incorporates elements of southern hip hop, and uses echoing drums,[6] dirty synth beats and a heavy bassline.[4] Jody Macgregor of Allmusic noted the "F.R.E.S.H." as one of the highlights of Rhyme Book.[6]

Music video

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The music video for "F.R.E.S.H" was directed by Chris Graham, who is mentioned in the song. In the first sixty seconds of the clip there are approximately 100 cuts used.[2] At the end of the music video there is a short snippet of Scribe's previous single, "My Shit". This is similar to the end of the "My Shit" video which features a snippet of "F.R.E.S.H.".

Chart performance

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"F.R.E.S.H." debuted on the New Zealand Singles Chart at number twenty-five. In its eighth and final charting week, it peaked at number twenty-four.[7] The song also appeared on the Australian Singles Chart, debuting and peaking at number thirty. It slipped off the chart after a total of seven weeks.[8]

Track listing

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Digital EP[1]
  1. "F.R.E.S.H." - 3:26
  2. "My Shit" - 4:26
  3. "F.R.E.S.H." (instrumental) - 3:26
  4. "F.R.E.S.H." (a cappella) - 2:49
  5. "On My Way" (featuring Maia Rata) - 3:37

References

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  1. ^ a b "F.R.E.S.H. - EP". iTunes Store. Apple Inc. Archived from the original on 10 November 2012. Retrieved 29 September 2010.
  2. ^ a b "F.R.E.S.H." NZ On Screen. Retrieved 29 September 2010.
  3. ^ "'F.R.E.S.H.' Work Search Results". Australasian Performing Right Association. Archived from the original on 18 September 2012. Retrieved 29 September 2010.
  4. ^ a b "Close encounter with Scribe". The Sunday Star-Times. Fairfax New Zealand. 12 August 2007. Archived from the original on 14 June 2011. Retrieved 29 September 2010.
  5. ^ "Scribe: F.R.E.S.H. (single)". Citysearch. 8 September 2007. Archived from the original on 12 March 2012. Retrieved 29 September 2010.
  6. ^ a b Macgregor, Jody. "Rhyme Book". Allmusic. Retrieved 29 September 2010.
  7. ^ "Scribe - F.R.E.S.H." Hung Medien. charts.nz. Retrieved 29 September 2010.
  8. ^ "Scribe - F.R.E.S.H." Hung Medien. australian-charts.com. Archived from the original on 28 September 2011. Retrieved 29 September 2010.