Eugene Chan (or Eugene Y. Chan) is a professor of marketing and consumer science at Toronto Metropolitan University.[1] He conducts research on how political ideology affects consumers' decisions and choices.[2] In one of his research papers in the International Journal of Research in Marketing, he reported that conservative or right-leaning consumers were more likely to express greater emotional attachment to brands.[3]
Eugene Chan | |
|---|---|
| Occupation | Professor |
| Academic background | |
| Education | Ph.D., University of Toronto |
| Thesis | Is There In Choice No Beauty? A Utilitarian-Hedonic Perspective to Choice Overload. Eugene Chan (2014) |
| Doctoral advisor | Andrew A. Mitchell |
| Academic work | |
| Discipline | Marketing |
| Institutions | Toronto Metropolitan University |
| Main interests | Marketing |
| Website | consumologist |
Early life
editHe received his undergraduate degree from the University of Michigan, master's degree from the University of Chicago, and doctoral degree from the University of Toronto.[4]
Research
editChan has published research on how food packaging can be useful against obesity,[5] and how merely exposure to concepts related to coffee can create a "coffee buzz" even without actual coffee consumption. [6][7][8] He has also published research in how sexual identity influences financial risk-taking, [9] and about how moral beliefs predict stance towards wearing face masks during the COVID-19 pandemic.[10] For his work, he received the 2018 ANZMAC Emerging Researcher Award.[11]
Articles
edit- Chan, E. Y., & Ilicic, J. (2019). "Political ideology and brand attachment". International Journal of Research in Marketing, 36(4), 630-646.
- Chan, E. Y., & Faria, A. A. (2022). "Political ideology and climate change-mitigating behaviors: Insights from fixed world beliefs". Global Environmental Change, 72, 102440.
- Chan, E. Y., & Palmeira, M. (2021). "Political ideology moderates consumer response to brand crisis apologies for data breaches". Computers in human behavior, 121, 106801.
- Chan, E. Y. (2021). "Moral foundations underlying behavioral compliance during the COVID-19 pandemic". Personality and individual differences, 171, 110463.
Awards
editChan was awarded the 2018 ANZMAC Emerging Marketing Researcher Award by the Australia and New Zealand Marketing Academy.[12]
References
edit- ^ "Eugene Chan". Eugene Chan. 2022-03-30. Retrieved 2021-06-24.
- ^ "Eugene Chan". Eugene Chan. West Lafayette, IN. 2022-03-30. Retrieved 2021-06-24.
- ^ Chan, Eugene Y.; Ilicic, Jasmina (2019-12-01). "Political ideology and brand attachment". International Journal of Research in Marketing. 36 (4): 630–646. doi:10.1016/j.ijresmar.2019.04.001. ISSN 0167-8116.
- ^ "Eugene Chan – Hospitality & Tourism Management – Purdue University". www.purdue.edu. Retrieved 2022-03-30.
- ^ Wang, Eugene Y. Chan | Liangyan (September 23, 2022). "Preventing obesity starts in the grocery aisle with food packaging". inquirer.com.
{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link) - ^ Rodriguez, Jeremiah (April 17, 2019). "You can feel a coffee buzz without actually drinking it: study". CTVNews.
- ^ "Get the Coffee Buzz Without Drinking Coffee!" – via www.youtube.com.
- ^ "Just seeing reminders of coffee can stimulate the brain". ScienceDaily.
- ^ Meyer, Zlati. "If you're a straight man, hot guys equal more $ risks". Detroit Free Press.
- ^ Chan, Eugene Y. (November 16, 2020). "Pro-mask or anti-mask? Your moral beliefs probably predict your stance". The Conversation.
- ^ "Monash Business School's Department of Marketing shines at 2018 ANZMAC awards". Monash Business School. December 11, 2018.
- ^ "ANZMAC - Awards". anzmac.wildapricot.org. Retrieved 2022-03-31.