Wikipedia

Endeavour Group

For the fuel spin-off of Woolworths with a similar name, see EG Australia.
Not to be confused with Endeavor Group Holdings, Inc..

Endeavour Group Ltd (EG) is an Australian alcoholic drinks retailer, hotel operator, and poker machine operator that was spun off from Woolworths Group in 2021.

Endeavour Group Ltd
ASX: EDV
IndustryRetail
Founded2019
FounderWoolworths Group
Headquarters
Sydney
,
Australia
Key people
Peter Hearl (Chairman)
Steve Donohue (Managing Director)
Revenue$1.4 billion (2021)
$261 million (2021)
Number of employees
28,000 (2021)
SubsidiariesSee below
Websitewww.endeavourgroup.com.au

History

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In 2019, Woolworths restructured its alcoholic drinks business to form Endeavour Group.[1] In June 2021, the Endeavour Group was listed as a separate entity on the Australian Securities Exchange.[2][3]

In April 2023, Endeavour invested $3 million in esports company Fortress.[4]

In August 2023, the Victorian Gambling and Casino Control Commission fined Australian Leisure and Hospitality Group $550,000 after finding the company had run 220 gaming machines across 62 venues in the state without installing the mandatory harm reduction technology YourPlay.[5]

Subsidiaries

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Subsidiaries include:[6][7]

  • Shorty's Liquor

Cellarmasters

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Cellarmasters was acquired by Woolworths from Archer Capital in 2011 for $340 million.[9] The company was founded in 1982 by David Thomas.[10]

Jimmy Brings

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Jimmy Brings is a liquor delivery business founded in 2011 by Nathan Besser and David Berger.[11][12] The business was acquired by Woolworths in December 2017.[13] The company expanded its range to include non-liquor drinks, snacks and convenience items in 2022.[14] In November 2024, Jimmy Brings entered a partnership with the Woolworths Group's Milkrun delivery service which saw the Jimmy Brings range added to Milkrun. Jimmy Brings was fully integrated into Milkrun on 28 November 2024 meaning purchases were only be available through Milkrun.[15][16]

Paragon Wine Estates

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Paragon Wine Estates, Endeavour's premium wine portfolio, was established in September 2019 to house existing Endeavour brands Krondorf, Isabel Estate, Riddoch and the newly-acquired Chapel Hill.[17] Paragon acquired Yarra Valley winery Oakridge Wines in March 2021,[18] Tasmanian winery Josef Chromy Wines in May 2022,[19] McLaren Vale's Shingleback Wine in August 2022,[20] and Margaret River winery Cape Mentelle Vineyards in January 2023.[21]

Shorty's Liquor

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Shorty's Liquor was founded in 2001 by David Short. It is a liquor delivery business focused on business and corporate customers. Woolworths purchased a majority stake in the company in 2020.[22][23]

References

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  1. ^ Windfall for shareholders in Endeavour Drinks demerger Brews News 10 May 2021
  2. ^ Endeavour Drinks Group makes solo debut on ASX Brews News 24 June 2021
  3. ^ Endeavour Group makes Australia stock market debut after Woolworths split Reuters 24 June 2021
  4. ^ Yun, Jessica (2023-04-04). "Dan Murphy's owner pours $3m into esports mega-venue". The Sydney Morning Herald. Retrieved 2023-09-25.
  5. ^ Crowe, Alex (2023-08-26). "Pub giant fined $550,000 for 'wilful' breaches of Victoria's pokies laws". The Age. Retrieved 2023-09-25.
  6. ^ Endeavour Group lists on ASX Endeavour Drinks 24 June 2021
  7. ^ Our Brands Endeavour Group
  8. ^ "ALH Group". ALH Group. Retrieved 30 March 2023.
  9. ^ Janda, Michael (2011-02-24). "Woolies buys Cellarmasters, posts profit rise". ABC News. Retrieved 2024-09-04.
  10. ^ Greenblat, Eli (2011-02-25). "A history of sellers and buyers, and wine lovers". The Sydney Morning Herald. Retrieved 2024-09-04.
  11. ^ Mochan, Kit (2019-09-19). "'Not great news': Health experts warn of harm over the convenience of alcohol delivery apps". ABC News. Retrieved 2024-09-01.
  12. ^ Jones, Kate (2016-12-08). "Move over, the big bottles are coming to town". The Sydney Morning Herald. Retrieved 2024-09-01.
  13. ^ Hatch, Patrick (2018-02-24). "Why Woolies boss thinks Uber Eats is a bigger threat than Amazon". The Sydney Morning Herald. Retrieved 2024-09-01.
  14. ^ Doherty, Ioni (2022-12-15). "Jimmy Brings is now the all-round entertainer. Service expands beyond liquor- will now also bring cheese & crackers". Drinks Trade. Retrieved 2024-09-01.
  15. ^ Young, Andy (2024-11-08). "Endeavour partners with Milkrun". The Shout. Retrieved 2024-11-14.
  16. ^ Tassell, Dominique (2024-11-11). "Two popular online delivery services announce huge move". 7NEWS. Retrieved 2024-11-14.
  17. ^ Young, Andy (2019-09-13). "Endeavour Drinks buys Chapel Hill and sets up Paragon Wine Estates". National Liquor News. Retrieved 2023-01-13.
  18. ^ Young, Andy (2021-03-15). "Endeavour Group acquires Oakridge Wines". National Liquor News. Retrieved 2023-01-13.
  19. ^ Haupt, Pippa (2022-05-03). "Endeavour Group acquires Josef Chromy". Food & Drink Business. Retrieved 2023-01-13.
  20. ^ Berry, Kim (2022-08-10). "Endeavour expands premium wine portfolio". Food & Drink Business. Retrieved 2023-01-13.
  21. ^ Mercer, Chris (2023-01-12). "Cape Mentelle winery to be acquired by Endeavour Group". Decanter. Retrieved 2023-01-13.
  22. ^ Powell, Dominic (2020-01-13). "Woolworths polishes Endeavour offering with liquor delivery stake". The Sydney Morning Herald. Retrieved 2024-09-01.
  23. ^ Prodanovic, Doris (2020-01-14). "Woolworths acquires Shorty's Liquor". Food & Drink Business. Retrieved 2024-09-01.
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