Easy Wedding is a wedding agency[1][2] for civil, court, and religious weddings based in the UAE and operating since 2019.[1][3] The company became known in 2022, when its founder Florian Ughetto and Liz Nunez get married in the metaverse in a 3D virtual world.[4][5][6]
 | |
| Industry | weddings |
|---|---|
| Founded | 2019 |
| Founder | Florian Ughetto and Liz Nuñez |
| Headquarters | UAE |
| Website | https://easywedding.me/ |
History
editEasy Wedding was founded in 2019 by Florian Ughetto from France and Liz Nuñez from Paraguay, a couple residing in the UAE.[4][7] After legally marrying in Georgia in 2019 due to nationality-based legal issues, they created Easy Wedding, assisting other couples struggling with international marriage laws and other legal obstacles to marriage.[8][9][10]
Being an international couple, Florian Ughetto and Liz Nuñez researched the marriage processes in the UAE, and started to help expat couples in the UAE as well as in Georgia, Seychelles, Malta, and online.[11][12]
In 2021, Easy Wedding became the largest wedding agency in the Gulf Cooperation Council, a regional trade bloc in the Middle East comprising Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.[1][13][14]
On May 19, 2022, founders Florian Ughetto and Liz Nuñez chose to marry in the metaverse due to the strict travel restrictions imposed by the pandemic. This event marked them as the first couple in the UAE to wed in a 3D virtual world, specifically on the browser-based platform Decentraland. They bought their wedding outfits as NFTs from the Opensea marketplace, with Liz wearing a virtual white dress and Florian in a personalized black and brown suit.[8][15][16][17][18][19][20][21] The wedding took place simultaneously at three locations – Metaverse, Zoom and The Springs community in Dubai.[22][23][24][25]
References
edit- ^ a b c "داخل "أول" حفل زفاف في عالم "الميتافيرس" بالإمارات.. كيف يبدو؟". CNN Arabic (in Arabic). 2022-07-28. Retrieved 2024-03-15.
- ^ "Why more and more brides are going down the aisle in Dubai". euronews. 2023-01-21. Retrieved 2024-03-18.
- ^ Hyde, Amanda (2023-02-16). "Look out, Las Vegas – Dubai is hoping to become the capital of the 'quickie' wedding". The Telegraph. ISSN 0307-1235. Retrieved 2024-03-15.
- ^ a b Munyal, Panna (2022-05-20). "Inside Dubai's first metaverse wedding: NFT rings, avatar guests and a virtual reception". The National. Retrieved 2024-03-15.
- ^ "UAE's first metaverse wedding organised this week". Gulf Insider. 2022-05-18. Retrieved 2024-03-15.
- ^ Saeed, Tariq (2022-05-20). "First Dubai couple to get married in 'Metaverse'". Periodical Today. Retrieved 2024-03-15.
- ^ "Dubai-based couple marry in Metaverse after facing legal troubles in registering their marriage". The Times of India. 2022-05-24. ISSN 0971-8257. Retrieved 2024-03-15.
- ^ a b Abdulla, Nasreen. "UAE's first metaverse wedding to take place this week". www.zawya.com. Retrieved 2024-03-15.
- ^ Abdulla, Nasreen. "UAE's first metaverse wedding today: How it will unfold". Khaleej Times. Retrieved 2024-03-15.
- ^ Pearson, Emma (2022-09-16). "He said 'yes': the women taking marriage proposals into their own hands". The National. Retrieved 2024-03-15.
- ^ Sebugwaawo, Ismail. "UAE: On Valentine's Day, couples tie the knot under Abu Dhabi's new marriage law". Khaleej Times. Retrieved 2024-03-15.
- ^ Ryan, Patrick; Sankar, Anjana (2023-02-02). "More marriages expected as new laws come into force across the UAE". The National. Retrieved 2024-03-15.
- ^ "Easy Wedding invested $100,000 into Al Haya Al Sahla". Al Haya Al Sahla. 2022-05-24. Retrieved 2024-03-15.
- ^ "Video. Why more and more brides are going down the aisle in Dubai". euronews. 2023-01-21. Retrieved 2024-03-15.
- ^ Abdulla, Nasreen. "UAE couple get married in the metaverse chapel of love". Khaleej Times. Retrieved 2024-03-15.
- ^ Tremblay, Sophie (2022-05-25). "The Middle East's $13 billion sandstorm problem is about to get worse". CNN. Retrieved 2024-03-15.
- ^ Agarwal, Ishita (2022-05-18). "UAE Is Hosting Its First Metaverse Wedding This Week". Curly Tales. Retrieved 2024-03-15.
- ^ Morelo, David (2022-05-19). "Decentraland Just Hosted The UAE's First Metaverse Wedding". Tech Magazine. Retrieved 2024-03-15.
- ^ "The UAE Just Celebrated Its First Metaverse Wedding | MILLE WORLD". 2022-05-20. Retrieved 2024-03-15.
- ^ "We Attended The UAE's First Metaverse Wedding. Here Is How It Went Down". menafn.com. Retrieved 2024-03-15.
- ^ Neal, Jordon (2022-05-19). "Meet First Couple From The UAE To Get Married In The Metaverse". The Mediaverse. Retrieved 2024-03-15.
- ^ "Inside Dubai's First Metaverse Wedding: NFT Rings, Avatar Guests and a Virtual Reception - Business News". 2022-05-20. Retrieved 2024-03-15.
- ^ Alblooshi, Ammar (2022-05-18). "This first metaverse wedding in UAE could create a new history". Dubai Announcer. Retrieved 2024-03-15.
- ^ "Una chef paraguaya se casó en el metaverso – El Omnivoro". elomnivoro.com. Retrieved 2024-03-15.
- ^ Why more and more brides are going down the aisle in Dubai | Easy Wedding Dubai | Euronews, retrieved 2024-03-15