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Comment: X is not a Reliable source. Jamiebuba (talk) 07:56, 11 December 2024 (UTC)
| Industry | Entertainment |
|---|---|
| Founded | 2023 |
| Founder | Kyle Mumma |
| Headquarters | |
Area served | Global |
| Services |
|
Number of employees | 5 |
| Subsidiaries |
|
| Website | https://swiftalert.online |
Swift Alert is an entertainment app for iOS and Android. The app first launched in August 2023, founded by a man named Kyle who invited his wife and friends to work on the app with him.[1] The app includes many services, including an interactive live game called Mastermind. The app is heavily revolved around po-icon Taylor Swift, with the app sending out alerts following big announcements or exciting news regarding her. The app also includes
Background
editThe app was created by Kyle Mumma, a man and a swiftie who brought the idea to his wife in 2023..[2] His wife, Mia Mumma created initial ideas. Kyle also reached out to his co-worker, Betsy Sedlak. Betsy handled social media and art.[3] After putting out a job description for engineer, Turkish engineer Deniz, who knew little about Taylor Swift, created a template and working prototype within 24 hours.[4] Swift Alert also have an intern who reached out to them through social media, named Jake.[5]
Services
editSwift Alert offers a variety of games and services related to Taylor Swift and her fanbase
Mastermind
editMastermind is an interactive game where players will guess what Taylor Swift will wear each night on The Eras Tour. Fans will guess her outfits as well as surprise songs. Fans will receive points for each correctly guessed outfit. Everynight, the winner will be awarded with Taylor Swift merchandise. The final mastermind game received over 600,000 entries.
| Era | Title | Points |
|---|---|---|
| Lover | Lover bodysuit | 6
|
| The Man jacket | ||
| Lover guitar | 4
| |
| Fearless | Fearless dress | 7
|
| Red | Red shirt | |
| Speak Now | Speak Now dress | 10
|
| Reputation | Reputation outfit | 3
|
| folklore & evermore | Folkmore dress | 9
|
| 1989 | 1989 set | 14
|
| THE TORTURED POETS DEPARTMENT | TTPD dress | 3
|
| TTPD set | 5
| |
| TTPD Jacket | ||
| Surprise Songs | Surprise Songs dress | 8
|
| Surprise Song Instrument | 3
| |
| Surprise Song Album | 6
| |
| Surprise Song | 7
| |
| Midnights | Midnights shirt dress | 9
|
| Midnights bodysuit | 6
| |
| Karma jacket | 5
|
Mastermind Premium
editMastermind Premium is a one-time purchase at USD$1.99. The premium feature allows you to view the history of outfits worn on The Eras Tour, as well as surprise songs played. The one time purchase is not carried over to it's subsidiaries, and must be purchased again.
Commercial performance
editSwift Alert peaked at number 67 on the app store for entertainment apps.[7] Mastermind, across the final week of The Eras Tour, had 1,423,168 total entries.
Book
edit| Editor | Kyle Mumma |
|---|---|
| Author | Betsy Sedlak |
| Illustrator | Betsy Sedlak |
| Cover artist | Betsy Sedlak |
| Language | English |
Release number | 2 |
| Genre | Children's Literature |
| Publisher | Swift Alert |
Publication date | 21 November 2024 |
| Publication place | United States |
| Preceded by | The Lucky One |
Following the success of Mastermind, the creators of Swift Alert adapted it into a book. "Mastermind" is a short story that delves into the world of a young Swiftie named Ivy. As she reminisces about Taylor Swift's The Eras Tour, she reflects on the exciting game of "Mastermind" she played with fellow fans. Beyond the fun of guessing setlists and outfits, Ivy highlights the profound sense of community and friendship that blossomed during this shared experience.[8]
References
edit- ^ @swiftalert_13. "Oh hi". X. Retrieved 2024-12-11.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ @swiftalert_13 (2024-12-08). "First teammate to thank is Mia, my wife. She is the 1st person I pitched Swift Alert to, and the 1st person who believed in it and in me. Since then, she has spent date nights responding to your DMs and doing anything she can to support this project. I couldn't do it without her". X. Retrieved 2024-12-11.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ @swiftalert_13 (2023-12-08). "Betsy, my coworker, asked if she could make social handles for the app. Since then she's created all of the app artwork, managed the socials, run shows, and operated a mini FedEx branch out of her house to ship countless prizes. When you see Swift Alert, you really see Betsy". X. Retrieved 2024-12-11.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ @swiftalert_13 (2023-12-08). "When I posted the app idea to an online job board, Deniz knew very little about Taylor but responded 'What if I give you a working prototype in 24 hours?' His work ethic has made the project possible, and don't worry: we've turned him into a Swiftie". X. Retrieved 2024-12-11.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ Leslie Katz (2024-07-24). "Taylor Swift Fans Love This App for Tuning In to All Things Eras Tour". Forbes. Retrieved 2024-12-11.
- ^ "Mastermind". Swift Alert. Retrieved 2024-12-11.
- ^ Leslie Katz (2024-07-24). "Taylor Swift Fans Love This App for Tuning In to All Things Eras Tour". Forbes. Retrieved 2024-12-11.
- ^ Betsy Sedlak. "Mastermind 9798218561734". Amazon.com. Retrieved 2024-12-11.
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