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Sonu Tyagi | |
|---|---|
| Nationality | Indian |
| Occupation(s) | Writer, Director, Producer, Entrepreneur |
| Years active | 2004–present |
| Known for | Founder of Approach Entertainment, Go Spiritual India |
| Website | Approach Entertainment |
Sonu Tyagi is an Indian entrepreneur, writer, director, and producer. He is the founder of Approach Entertainment, a media, entertainment, and communications company. Tyagi is involved in various fields such as public relations, celebrity management, film production, and social causes. He is also the founder of a spiritual organization, Go Spiritual India, focusing on mental health, wellness, and spiritual tourism. His work spans both the entertainment industry and philanthropic activities.[1]
Early life and education
editTyagi holds a degree in psychology and has pursued further studies in advertising, journalism, and film making. His academic background laid the foundation for his diverse career in media, communications, and entertainment.[2]
Career
editTyagi began his career in advertising and communications before founding Approach Entertainment in 2004. The company focuses on public relations, celebrity management, and content production across multiple Indian cities, including Mumbai, Delhi, and Ahmedabad.[3] The company was selected as the PR and celebrity partner for the Influence Exchange Confex & Awards 2.0 Series in Dubai, which highlights its growing international presence.[4]
In addition to his media work, Tyagi is involved in the production of spiritual content. He co-directed and produced the web series *Two Great Masters*, which focuses on spiritual teachings. This series premiered on MX Player.[5] His collaborations with international figures, including Hollywood actor Clayton Norcross, further extend his influence within the entertainment sector.
Go Spiritual India
editTyagi founded Go Spiritual India, an organization promoting mental health, wellness, and spiritual tourism. The organization engages in various social initiatives, including a campaign focused on suicide prevention, which was launched on World Suicide Prevention Day.[6]
Social and Public Engagement
editTyagi has publicly supported various social causes, such as advocating for vegetarianism. He expressed his support for the "I Am Proud to Be Vegetarian" campaign and criticized remarks made by actress Swara Bhasker regarding vegetarianism.[7]
Awards and Recognition
editTyagi's company, Approach Entertainment, has been recognized for its contributions to public relations and media, securing partnerships with events like the Inkspell Elevate 2024 Awards.[8]
References
edit- ^ lokeshlipun1 (2024-03-15). "Sonu Tyagi, Founder of Approach Entertainment & Go Spiritual India, Welcomes Anurag Thakur's Initiative to Ban Obscene and Vulgar OTTs". Biz Industry. Retrieved 2024-09-17.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ "Approach Entertainment Announced as PR & Celebrity Partner for Influence Exchange Confex & Awards 2.0 Series Dubai 2024". Retrieved 2024-09-16.
- ^ "Go Spiritual India Welcomes Anurag Thakur's Initiative". Retrieved 2024-09-16.
- ^ "Influence Exchange Confex & Awards 2.0 Series Dubai 2024". Retrieved 2024-09-16.
- ^ "Sonu Tyagi Co-Creates Spiritual Web Series Two Great Masters". Retrieved 2024-09-16.
- ^ "Go Spiritual India Launches Suicide Prevention Campaign". Retrieved 2024-09-16.
- ^ "Sonu Tyagi Supports I'm Proud to be Vegetarian Tweet, Criticizes Actress Swara Bhaskar's Comments". Retrieved 2024-09-16.
- ^ "Approach Entertainment Named Exclusive PR & Celebrity Partner for Inkspell Elevate 2024 Awards". Retrieved 2024-09-16.