Draft:Keystone Education Group

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Keystone Education Group is an education technology company headquartered in Oslo, Norway. The organization provides services related to student search,[1] recruitment and enrollment, connecting prospective students with educational institutions such as universities and colleges. Keystone's platform includes listings of undergraduate, postgraduate, doctoral and MBA programs from over 5,500 universities. It is used by approximately 120 million students annually and covers study abroad and domestic programs, professional training and student athletic recruitment.

History

Keystone Education Group was established in 2021 following the merger of Educations Media Group, based in Stockholm, Sweden and Keystone Academic Solutions, based in Oslo, Norway.[2]

That same year, the group launched Keystone Sports[3], a division focused on student-athelte placement. By 2023, Keystone Sports had facilitated placements for over 10,000 student-athletes from Europe into scholarship funded programs at North American institutions, securing more than $60 million in scholarships. [4]

In 2021, Keystone expanded its portfolio with the aquistion of UK-based FindAUniversity and UniQuest. The group continued its international growth in 2022 with the acquisition of the Norwegian student agency SONOR, followed by additional acquisitions including studddy (Germany), Asia Exchange (Indonesia) and Edunation (Finland).

Research and Publications

Since 2020, Keystone Education Group has conducted an annual report on the state of student recruitment, analysing trends in international student mobility.[5] The study explores topics such as motivations for studying abroad, the role of timely responses to inquiries from universities, [6] and application behaviours, including the tendency for students to research study options less than six months before applying. [7]

The report also tracks shifts in the popularity of study destinations, noting that Canada was the most popular study destination in 2023[8], with the United Kingdom surpassing it in 2024. [9]

References

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  1. ^ Cuthbert, Nicholas (October 6, 2021). "How can technology recruit harder for you? Student search platforms attempt to answer".
  2. ^ Novac, Dragos. "Keystone Academic Solutions from Norway announced the merger with Educations Media Group from Sweden". Nordic 9.
  3. ^ Stacey, Viggo (October 21, 2021). "Keystone sets up US sports placement agency".
  4. ^ "Keystone expands its reach within student athlete placement – Viking Venture". vikingventure.com.
  5. ^ "Agent survey reveals priorities and shifting preferences of prospective international students". November 7, 2024.
  6. ^ "It's a matter of time: The importance of speedy response to student enquiries". October 25, 2023.
  7. ^ "Survey: More Students Begin Researching Where to Study Abroad When University Application Deadlines Approach — Erudera".
  8. ^ Hogan, Sophie (June 6, 2023). "Career goal rising in study abroad motivation – report".
  9. ^ Simpas, Jica (June 13, 2024). "Key decision points in study abroad planning in 2024".