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Comment: Fails WP:NCOMPANY - the company's website and interviews with key personnel at the company are all primary sources, which are not independent or reliable. Dan arndt (talk) 02:02, 28 November 2024 (UTC)
Culture Vault is an Australian-based company that operates as both a curated NFT platform and a creative agency, focusing on the intersection of art, culture, and blockchain technology.[1][non-primary source needed]
Overview
editFounded by Michelle Grey, Sam Linas, and Susan Armstrong, Culture Vault aims to bridge the gap between traditional art forms and the burgeoning world of digital assets through Non-Fungible Tokens (NFTs).[2] The platform was launched in early 2022 to help artists and cultural brands navigate the complexities of crypto technology, offering bespoke solutions that leverage insights, creativity, and technology to create meaningful digital experiences and communities in Web3 space.[3] Additionally, Culture Vault is developing a new platform called Web3Space (http://web3space.me), which is set to launch soon, further expanding their reach into the Web3 ecosystem.[4]
Services
edit- NFT Creation and Minting: Culture Vault assists artists and brands in creating, minting, marketing, and selling NFTs. They work with a curated selection of artists to produce high-quality digital assets.[5]
- Creative Direction: The company provides tailored creative direction for clients looking to explore or expand into the NFT market, whether for long-term engagement or short-term experiments.[6]
- Solidity Development: They offer technical support in developing smart contracts, enabling secure and automated transactions on the blockchain.[6]
Curatorial Approach
editCulture Vault's curation is led by Arts-Matter, which has deep roots in the Australian arts scene, having worked with notable figures like Ben Quilty, Genesis Owusu, and Tony Albert. This curatorial arm ensures that the NFTs on the platform represent a wide range of cultural expressions from fine art to fashion and media, thereby maintaining a high standard of quality and innovation.[7]
Impact and Reception
editThe reception to Culture Vault has been varied, reflecting the broader discourse around NFTs. While some traditional artists and collectors are skeptical or dismissive of NFTs, Culture Vault has been recognized for bringing tangible benefits like proof of provenance and perpetual royalties to artists through blockchain technology. The platform has been praised for its role in providing digital artists with new avenues for monetization and creative collaboration. However, there remains a debate about whether digital art through NFTs can achieve the same cultural reverence as traditional art forms.[2]
Notable Collaborations
edit- Culture Vault has worked with artists like Reko Rennie, Shantell Martin, Stephen Ormandy, and groups like The Huxleys, as well as cultural brands like Romance Was Born. They've also collaborated with indigenous artists to expand their reach using blockchain technology.[2]
References
edit- ^ "Culture Vault Website". Culture Vault. Retrieved 28 November 2024.[non-primary source needed]
- ^ a b c "Vogue Codes: Michelle Grey Explains NFTs, Blockchain, and the Future of Digitised Artwork". Vogue Australia. Retrieved 28 November 2024.[non-primary source needed]
- ^ "From Bored Apes to Fine Art: Culture Vault Aiming to Push Local NFT Market". The Australian. Retrieved 28 November 2024.[non-primary source needed]
- ^ "Web3Space by Culture Vault". Web3Space. Retrieved 28 November 2024.[non-primary source needed]
- ^ "Culture Vault LinkedIn". LinkedIn. Retrieved 28 November 2024.[unreliable source?]
- ^ a b "Culture Vault Agency Website". Culture Vault. Retrieved 28 November 2024.[non-primary source needed]
- ^ "NFTs 101: What They Are, How to Jump on the Bandwagon, and Why You Should Care". Broadsheet. Retrieved 28 November 2024.